Consumers will look to OOH ads for back-to-school shopping
Back-to-school shopping is a step toward getting back to normal, and 53% of Americans said out-of-home advertising is playing a role in restoring their confidence as they prepare for the next school year. Full Story: Digital Signage Today
Mini PCs drive improved digital signage experiences
In recent years, media players for digital signage have gone from bulky devices to pieces of equipment that can fit in the palm of your hand. Mini PCs in particular, are taking the market by storm. Full Story: Digital Signage Today
The lockdown boom in retail AV and digital signage
It’s been a good year for sales of AV to retail. Surprised? You shouldn’t be. Full Story: AV Magazine
How to reach customers at the time of purchase
Unlike traditional OOH, which is bought direct and based on fixed locations, programmatic digital-out-of-home (DOOH) utilises interactive formats like video and … Full Story: Inside Retail
7 Mistakes Financial Institutions Make With Digital Signage
Many banks and credit unions have implemented some form of digital signage in their branches. Full Story: The Financial Brand
New Takes on Advertising Could be Set to Go Wild
Is normalcy coming back to much of consumer activities in the United States? Quite possibly yes, with some caveats — one being that things are looking even more intense than they were before. Full Story: Yahoo Finance
The term describes the use of digital (possibly interactive) media content in advertising and information software like Kit Cast for: Full Story: GISuser.com
New Takes on Advertising Could be Set to Go Wild
Is normalcy coming back to much of consumer activities in the United States? Quite possibly yes, with some caveats — one being that things are looking even more intense than they were before. Full Story: Benzinga
Sony Professional Display Line Expands Digital Signage Usage and Functionality
With the introduction of the BZ35J and BZ30J series of 4K HDR BRAVIA Professional Displays, Sony continues to expand its digital signage and presentation display lineup. Full Story: rAVe [PUBS]
