Why is Digital Signage the Need of the Hour?
Reopening and conducting business after the pandemic phase posed serious threats to the working of commercial firms as the safety of the workers and employees was at stake. Full Story: CIOReview
The LED Studio announces solar powered display
The LED Studio, a digital signage firm, has announced a solar powered display with a focus on DOOH use cases, called the Aegis Pro, Full Story: Digital Signage Today
Betterment bets on DOOH strategy
Betterment, an investment app, has invested in a DOOH strategy, Full Story: Digital Signage Today
PPDS to unveil digital signage that ‘needs no power’ at ISE
As well as launching the ‘world’s most energy-efficient, eco-friendly’ digital signage range, Full Story: AV Magazine
Four hot tips to make your DOOH advertising leap off the screen
Digital Out-of-Home (DOOH) offers unique ways of capturing audience attention and driving real-world impact. Full Story: The Drum
4 Ways Luxury Retailers Are Using Digital Signage To Their Advantage
If you ever take your Mercedes in to have some work done, you are going to see several digital signs as they walk you through the details of what needs doing. Full Story: Salon Prive Magazine
Embracing the Power of Digital Signage to Transform Malls into Destinations
Large-scale retail operations can revitalize malls by implementing digital signage to create an interactive and engaging experience for shoppers. Full Story: My Tech Decisions
5 In-Store Digital Retail Media Platforms
Is it retail media? Contextual advertising? Digital out-of-home, or DOOH? The latest crop of in-store digital retail media platforms are all of the above — and more. Full Story: Street Fight
How to use digital signage to your advantage during peak shopping seasons
Consumers often associate the month of December with bonuses, thirteenth cheques, and generous spirits. Full Story: BizCommunity
What’s in store for OOH in 2023?
Digital out-of-home (DOOH) is back on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic curbed spend. Full Story: ExchangeWire
4 Ways DOOH Will Break Open the Metaverse Ad Market in 2023
The writing is on the wall. From the Trade Desk’s push into in-game advertising to IAB’s decision to update its in-game measurement guidelines, Full Story: Street Fight
How to Use Digital Signage to your Advantage during Peak Shopping Seasons
Consumers often associate the month of December with bonuses, thirteenth cheques, and generous spirits. Full Story: Tech Economy
How is targeting evolving in digital out-of-home?
Out-of-home (OOH) ads have been an essential part of the marketing mix for years, capturing the attention of passers-by across the country to deliver fame at scale. Full Story: The Drum
Top 5 predictions for DOOH in 2023
In what has been a tumultuous year for the global economy, digital out-of-home (DOOH) has proven, Full Story: The Drum
Retail Fluent announces CPG-focused DOOH network, platform
Retail design firm Retail Fluent has announced a proprietary turnkey DOOH network and service platform focused on CPG brands. Full Story: Digital Signage Today
