By Integrated Marketing Platform | September 18, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing And Sales Communication Is Broken—Here’s How To Fix It
Digital marketing and digital transformations are hot topics. Full Story: Forbes
The Three Pillars Of Content Marketing Strategy
Unlock success with core content marketing pillars: communication, experiences, and operations. Full Story: Search Engine Journal
5-Step Framework For Any Marketing Play
In any economy, efficiency is important. Full Story: Forbes
6 Marketing Mistakes Small Businesses Should Avoid
Marketing is an expense, but it can also be considered an investment in the success of your small business. Full Story: Nasdaq
Marketing Strategies To Retain B2B Customers In A Volatile World
Recession rumblings. Inflation. Market volatility. Businesses of all sizes and across all industries are navigating a seemingly endless onslaught of economic challenges. Full Story: Forbes
How To Bridge The Gap Between Sales And Marketing To Improve Revenue Growth
Sales and marketing misalignment is a sad reality for many B2B companies. Full Story: Forbes
SOCIAL MEDIA
Marketing And Sales Communication Is Broken—Here’s How To Fix It
Digital marketing and digital transformations are hot topics. Full Story: Forbes
The Three Pillars Of Content Marketing Strategy
Unlock success with core content marketing pillars: communication, experiences, and operations. Full Story: Search Engine Journal
5-Step Framework For Any Marketing Play
In any economy, efficiency is important. Full Story: Forbes
6 Marketing Mistakes Small Businesses Should Avoid
Marketing is an expense, but it can also be considered an investment in the success of your small business. Full Story: Nasdaq
Marketing Strategies To Retain B2B Customers In A Volatile World
Recession rumblings. Inflation. Market volatility. Businesses of all sizes and across all industries are navigating a seemingly endless onslaught of economic challenges. Full Story: Forbes
How To Bridge The Gap Between Sales And Marketing To Improve Revenue Growth
Sales and marketing misalignment is a sad reality for many B2B companies. Full Story: Forbes
SEARCH ENGINE
Embracing The Power Of SEO And Marketing
Businesses strive to stand out in a digital realm teeming with endless possibilities. Full Story: Forbes
SEO content optimization: How to rank higher and convert better
Discover the complete process of SEO content optimization using both hands-on techniques and advanced SEO solutions. Full Story: Search Engine Land
How To Optimize Your Business Website For Core Web Vitals: Improving User Experience And SEO
In our modern age defined by ones and zeros, the significance of a finely tuned business website cannot be overstated. Full Story: Forbes
When your business doesn’t need SEO
Discover five reasons why SEO might not be the best fit for your business, from budget limitations to the need for immediate results. Full Story: Search Engine Land
YouTube SEO, or Search Engine Optimization, plays an important role in boosting the visibility and reach of your videos on the platform. Full Story: Small Business Trends
How Good Website Design Boosts SEO Ranking
Good website design and SEO are two crucial factors that can make or break a websites success. Full Story: Benzinga
MOBILE MARKETING
Welcome to our “Definitions” series, where we break down complex topics in the world of marketing and make them easy to understand. Full Story: Cellular News
How ChatGPT is shaping the future of mobile marketing
The growing adoption of artificial intelligence (AI) is transforming industries around the world, Full Story: Mobile Marketing
A Developer’s Guide To Enterprise Mobile App Development
This all-inclusive guide empowers you to navigate enterprise mobile app development from concept to deployment using the best open source tools. Full Story: Open Source For U
Why now is the right time to implement SMS marketing
Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways. Full Story: Martech
DIGITAL SIGNAGE/ SCREEN MEDIA
5 reasons digital signage is better than email
Is your message getting through? Full Story: Digital Signage Today
Content that dances: a digital signage design primer
Every week, Omnivex shares digital signage design tips on social media. Full Story: Digital Signage Today
Boost Your Foot Traffic With Videos Displayed On Digital Signage
Consumers are exposed to more ads than at any other time in history. Full Story: Retail Customer Experience
How Digital Signage is Revolutionizing Customer Engagement in Real-Time
In the modern business landscape, digital transformation is more than just a buzzword; Full Story: CMS Wire
EMAIL MARKETING
28 Powerful Email Marketing Statistics YSK
Email marketing is one of the most effective tools to reach customers and engage with them. Full Story: readwrite
Timing Your Success: When Is the Right Time to Start an Email Marketing Business?
Email marketing has emerged as one of the most effective digital marketing channels for businesses of all sizes. Full Story: On The Spot News
10 CRM Email Marketing Software Platforms to Consider
Generate leads and engage customers using email marketing tools. Explore free and paid services for small businesses. Full Story: U.S. Chamber
What Is Acquisition Email Marketing in 2023?
With marketing budgets plummeting, acquisition email campaigns deserve a second look. Full Story: AIThority
Top Strategies For Email Campaign Optimization
Engaging with subscribers isn’t just about sending emails—it’s about cultivating meaningful relationships. Full Story: startupguys
E-COMMERCE
How To Succeed Where Many E-Commerce Sellers Fail After Q4
For e-commerce sellers of all stripes, Q4 is a big time of year, with massive promotions, sales and discounts running throughout the holiday season. Full Story: Forbes
AI and E-commerce: Simplifying the Sales Process
AI can help e-commerce stores provide a unique shopping experience, serve customers at all times, and spot trends in their sales data. Full Story: U.S. Chamber
Main Issues Surrounding E-Commerce in 2023
E-commerce is a lucrative channel for consumer product companies, as it offers access to a large and diverse customer base, Full Story: Marcum
Beyond Numbers: E-Commerce Analytics For Transformative Business Growth
Every click, view, and purchase is meticulously tracked in today’s rapidly evolving digital age. Full Story: Forbes
E-Commerce on social media and Fraud Prevention
Many people and businesses sell products through social media platforms. Full Story: Finextra
PUBLIC RELATIONS
Why It’s Vital To Measure The Impact Of PR Work
Measuring the impact of PR work isn’t the standard—to the detriment of companies. Full Story: Forbes
Nine Ways To Use PR To Attract And Close Deals
Any smart chief communications officer (CCO) can tell you that when strategizing with the head of sales and the CEO in a war room, Full Story: Forbes
How To Effectively Embrace AI In Public Relations And Marketing
Throughout history, novel technologies have frequently encountered skepticism and opposition. Full Story: Forbes
MARKET RESEARCH
Here’s Everything You Need To Know About Market Research
Market research is a process of gathering and analysing a market, including potential customers, competitors and industry trends. Full Story: Inc 42
How To Conduct Effective Digital B2B Market Research?
Market research is a crucial part of every business’s planning and decision-making process. Full Story: BBN Times
WEB DEVELOPMENT
If you’re familiar with the world of web development, you may have come across the term “back-end developer” quite frequently. But what exactly does it mean? Full Story: Cellular News
Web Development Woes: Common Problems Clients Encounter When Creating Websites
Creating a website is an intricate process, one that includes various stages, Full Story: startup.info
The Dark Side of Web Development: Why You Should Be Prioritizing Shadow Code
In the fast-paced world of web development, staying ahead of the curve is paramount, Full Story: Security Boulevard
Embracing mobile first: 10 website development tips and strategies
Mobile users worldwide are projected to reach 7.49 billion by 2025, per Statista. Full Story: The Leader
How to develop a website with Google Bard
In the constantly changing and dynamic world of web development, Full Story: Geeky Gadgets
What Is Content Management System In PHP
Welcome to the world of content management systems (CMS) in PHP! Full Story: Robots.Net
MARKETING AUTOMATION
How Sales And Marketing Automation Can Drive Growth
Running a successful business is no easy feat, and for small-business owners, Full Story: Forbes
The Future Of Artificial Intelligence: Predictions And Trends
Can you picture a future where computers are capable of learning, reasoning and making decisions just like we humans do? Full Story: Forbes
Artificial Intelligence in Cybersecurity: Good or Evil?
Approaching generative AI from a security perspective. Full Story: CIO
The Power of Marketing Automation and CRM Integration
Marketing Automation and CRM Integration – What the Buzz Is About. Full Story: Digital Journal
Why B2C Brands Should Leverage Predictive AI Alongside Generative AI
Generative artificial intelligence is currently at the center of conversations around the world. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
The Value of Moving AI and Analytics to the Front Office
Side effects. Usually, deemed negative, right? While typically undesirable, side effects can produce positive benefits as well. Full Story: Destination CRM
Six ways artificial intelligence can transform e-commerce marketing campaigns
Mobile marketing analytics platform Adjust shares six ways to utilize artificial intelligence (AI) in e-commerce marketing campaigns, Full Story: Mobidictum
How Large Language Models Change Every Facet of Business Intelligence
Large Language Models (LLMs) have transformed the business landscape, automating unstructured data analysis, enhancing customer support with chatbots, Full Story: Techopedia
BRANDING AND DESIGN
Understanding the Power of Design and Branding
Design and branding are not just buzzwords in the business world; they are the lifeblood of successful companies. Full Story: River Journal
Common Branding Mistakes Small Businesses Make
In our series Selfmade U, we’ll tackle the most common questions and pain points that come up for business owners with tips and tricks from Selfmade, Full Story: Brit.Co
The power of personal branding: Why you need to invest in it now
Sports icon Serena Williams is one of the greatest tennis players of all time and worth an impressive $250m. Full Story: Bizcommunity
How to Improve Your Shop’s Brand Image
Branding involves crafting a unique identity and leaving a memorable mark on your company from the eyes of your customers. Full Story: TireReview
VOICE STRATEGIES
One of the key aspects of making the most out of Siri’s AI features is customizing the experience to fit your unique needs and preferences. Full Story: Data Conomy
Is Alexa secretly listening to your private conversations?
Do you ever wonder if your smart devices are spying on you and sending your data to advertisers? Full Story: Fox Bangor
6 Tips to Fix Siri Not Working on Apple Watch
Are you having trouble talking to Siri on your Apple Watch? Follow these troubleshooting steps. Full Story: Make Use Of
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