By Integrated Marketing Platform | September 04, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Make Sure You’re Deploying the Right Digital Marketing Strategy
Another survey from WebStrategy noted that almost half of community financial institutions that responded spend between 10-19% of their marketing budget on social media marketing. Full Story: Finextra
How you can improve your cross-channel marketing strategy
Implementing your strategy across all online channels is no walk in the park. Full Story: The Drum
Can your business survive online without digital marketing strategy?
While many businesses are moving forward and making sure to adopt a digital marketing strategy, many are still in doubt as to whether or not they need one. Full Story: Bulawayo24 News
15 Best Tips For Designing A Low-Pressure Marketing Campaign
Marketing has changed drastically over the years. What worked before as aggressive selling is now frowned upon because the world’s social etiquette has also changed. Full Story: Forbes
Three ways that a remote workforce can accelerate digital transformation
One of the most important points about this type of transformation is that it’s not about the technology. Full Story: Media Update
How to Make Product Videos That Actually Drive Sales
Product videos are one of the most compelling types of marketing content for showing audiences what you’re offering—not just a product or service, but a solution to their problems. Full Story: MarketingProfs.com
Improve Your Business CRM with These 4 Tools
Today I have some CRM sales resources to help you attract more leads over the competition in your niche. Full Story: Business 2 Community
How Local Businesses Can Survive Without a Website
It is hard to imagine operating a business without a website. Full Story: Street Fight
SOCIAL MEDIA
3 Social Media Hacks to Help Your Content Go Viral
Whether you own a nonprofit or a social impact company, your cause deserves mass exposure. Full Story: Entrepreneur
5 Unstoppable Ways to Grow Your Social Media Following
Social media is one of the best platforms to promote and create awareness about your business. Full Story: Business 2 Community
Social media KPIs that every startup should target
Key performance indicators (KPIs) can help guide an organization through thick and thin. For startups, this guidance is critical. Full Story: The Burn-In
How to Control your Social Media Feeds
We have all seen posts in our social media feeds that we wish we hadn’t. Full Story: The Weekly Post
SEARCH ENGINE
Breaking Silos: How to Enable SEO Across Your Organization
SEO enablement can help you get critical project support and stakeholder buy-in. Here are ideas on how to enable SEO across your organization. Full Story: Search Engine Journal
How To Create a SEO Friendly URL
Creating a URL that is SEO friendly certainly isn’t hard, but it still needs careful consideration because you shouldn’t be changing URLs all the time. Full Story: The Marketing Folks
How & Why Accessibility Matters for SEO
SEO pros play a crucial role in the overlap between SEO and accessibility. Here’s how we can make a positive impact on accessibility through our work. Full Story: Search Engine Journal
Apple Appears to Be Working on Its Own Search Engine
Apple made a significant update to its web crawler Applebot, fueling speculation that the tech giant wants to swoop in and grab search market share from rival Google with its own web-based search engine. Let’s dig in a little bit deeper to find out how this strategic move will benefit the Cupertino-based tech behemoth. Full Story: Toolbox
MOBILE MARKETING
Apple to delay privacy change threatening Facebook, mobile ad market
The delay could benefit Facebook, which last week said the changes to the iOS 14 operating system would render one of its mobile advertising tools “so ineffective on iOS 14 that it may not make sense to offer it.” Full Story: Reuters
Startup App Development: 5 Reasons Why Web Apps are a Better Choice
An app developer telling you that you probably shouldn’t have a mobile app developed for the App Store and Google Play. Full story: Business 2 Community
TikTok debuts partner program for advertisers
TikTok has introduced a Marketing Partner Program for advertisers around the world, launching with almost 20 certified partners from across campaign management, creative development, branded effects, and measurement. Full Story: MobileMarketing Magazine
Consumer Acquisition: Apple’s IDFA change will disrupt mobile game ads and prompt layoffs
Apple is about to disrupt mobile game and app advertising in the name of privacy, a move that could lead to substantial layoffs in the game industry, according to an analysis by mobile marketing firm Consumer Acquisition. Full Story: VentureBeat
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH will thrive as restaurants re-open with MHA’s new guidelines in place, say experts
The nationwide Unlock 4.0 guidelines have been implemented from the 1st of September 2020. Full Story: Exchange4Media
Each LED in the new Philips Hue lightstrip can match different colors on your TV
It can mount to your TV to create an immersive experience. Full Story: Engadget
EMAIL MARKETING
How to Stop Your Marketing Emails From Going to Spam
Protecting users from unsolicited emails is something that email providers are highly focused on. If you’ve ever been frustrated by seeing irrelevant messages in your inbox then you know that it’s good news. But as a marketer, it’s also a cause for concern. Full Story: Business 2 Community
Five top client relationship management tools for small businesses
Purpose: Will you use the CRM for customer support, sales projection, standard email marketing or full marketing automation? Full Story: Stuff.co.nz
E-COMMERCE
Your Business Should Be Online
These past several months have not been easy. COVID-19 has created a rapid change in consumer lifestyles and shopping habits. Full Story: HomeCare
E-commerce looks set to grow post-Covid, but will it be enough?
Much has been said about the apparent rise in e-commerce and the digital economy during the Covid-19 crisis. But how much of that will still be a reality as more of the economy opens up? Full Story: DispatchLIVE
PUBLIC RELATIONS
5 ways to be a great PR pro during the weirdest year ever
Here are some tips for having an impact in challenging times—and some key mistakes to avoid. Full Story: PR Daily
Digital media and PR: The path to growth for agencies in the age of digital
In communications, artificial intelligence is already doing tasks that were previously exclusively done by highly skilled professionals. Full Story: Bizcommunity.com
MARKET RESEARCH
Market Research Guide for Business Owners
Market research requires a combination of primary and secondary research, with both quantitative data points and qualitative insights. Full Story: Business News Daily
Time to double down on Market Research
The world is going through a challenging time. It is often at such times when the value of research and insight gets questioned. Full Story: Fourth Source
WEB DEVELOPMENT
Web Development in Singapore: New Trends in the New Normal
Today’s world requires businesses to adapt to new market conditions. Full Story: Customer Think
Top Technologies That Will Transform Web Development in 2020
Web improvement encompasses a gigantic arrangement of rules and procedures each site engineer should think about. Full Story: Medium
MARKETING AUTOMATION
How artificial intelligence (AI) and machine learning change security’s future
CIOs can use the power of artificial intelligence to combat craftier attacks and augment our security teams. Full Story: The Enterprisers Project
Google Unveils New AI Capabilities in Enterprise and Consumer Segments
Google launches new customer experience solutions for brands; looks to transform the audio news experience for users. Full Story: Toolbox
ANALYTICS & BUSINESS INTELLIGENCE
Business intelligence firm ‘strengthened’ by 30% revenue boost
A London-headquartered tech firm has seen its revenue increase by almost a third following the appointments of a new board and senior management team. Full Story: Bdaily
Do You Have Customer Data You Can Trust?
Customer data is the new business success factor, yet over 76% of the 4,500+ companies we’ve worked with did not have accurate customer data. Full Story: Datanami
BRANDING AND DESIGN
The Elements of Branding and Why They Matter
Want to take your brand identity up a notch by nailing every element? Here’s how you do it. Full Story: Influencive
Why Building a Personal Brand Is More Important Than Ever
Creating experiences and being able to influence your customers are the keys to success. Full Story: Entrepreneur
VOICE STRATEGIES
Amazon Alexa for Residential will let the voice assistant power apartment complexes
Amazon on Thursday announced Alexa for Residential, a new program designed to make it easier for landlords and property managers to add Alexa devices to rental units to create smart apartments (smarpartments? smartments?) Full Story: The Verge
5 best new Alexa features for Amazon Echo in your home and car, and how to use them
Amazon’s new Alexa assistant tools include making emergency contact calls and paying for gas hands-free. Full Story: CNET