By Integrated Marketing Platform | October 01, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing Tips That Set A Foundation For Improvement And Growth
Years ago, we started a digital marketing agency called Website Depot. “We” is a strong word, as it was barely a “we.” Full Story: Forbes
This Tool Makes Video Marketing Easy for Businesses
Consumer demand for video is growing, and digital marketers are taking notice. Full Story: Entrepreneur
What is B2B and B2C in marketing?
If you’ve heard about B2B e-commerce but still don’t really know what it is, here we give you the definition of this concept, also known as business to business, and we give you some examples. Full Story: Thehour.com
Marketing metrics for an evolving world
As marketers, you know that while you have pivoted your well-strategized 2020 plans, the next order of business is to make growth happen under these extraordinary conditions. Full Story: ETBrandEquity.com
Better Together: The Data Ecosystems Driving Today’s Digital Marketing Sea Change
As a longtime provider of multichannel marketing data, I’ve seen the ebb and flow of trends over the years. Full Story: Forbes
How to adapt your recruitment marketing strategy
As the dust settles from the whirlwind impacts of Coronavirus, businesses are starting to plan for the future. Full Story: Cambridge Network
How to Use Video For Marketing
Video is a highly effective way for marketing a business because of engagement. Full Story: Business 2 Community
Transformation or Modernization: What Does Your Tech Stack Need?
Are You Ruining Your Content Marketing Strategy? How to Better Vet Referral Traffic in Google Analytics. Full Story: CMSWire
SOCIAL MEDIA
Pinterest for Business Marketing
When you’re deciding on the components of your social media marketing strategy, one platform you might want to consider is Pinterest. Full Story: Business.com
How to Manage (and Monitor) Your Reputation on Social Media
Social Media has become inescapable in this day and age — knowing how to correctly use it to control your online reputation is absolutely critical. Full Story: Entrepreneur
How Social Media Manipulation Threatens Your Business — And What You Can Do About It
Disinformation is rife online, and it spreads across social media like wildfire. Full Story: Forbes
Why You Need a Holiday Social Media Advertising Strategy Right Now
Major online shopping revenue is coming this holiday season. Full Story: Search Engine Journal
SEARCH ENGINE
3 Advanced SaaS SEO Strategies & Best Practices
In a crowded and competitive market, SaaS companies need to go beyond the basics to stand out. These three SEO tactics will help you scale effectively. Full Story: Search Engine Journal
The Major Keys To YouTube SEO Are Here For The Taking
YouTubers are always trying to get more exposure on YouTube. Full Story: EIN News
Why Your Google Ranking Keeps Changing
You’ve done your keyword research. Full Story: Business 2 Community
Google Says Updating Web Layout Can Affect Search Rankings
In a recent Google Office Hours hangout, John Mueller has warned site owners that changing their web design layout can impact ranking. Full Story: Edgy Labs
MOBILE MARKETING
Emarketer Reports That In-App Purchases Dominant Mobile App Revenue Sources
The mobile app economy has been dominated by in-app purchases since the advent of the smartphone. Full Story: Forbes
Top 5 Frameworks For Hybrid Mobile App Development
With the increase of mobile usage among people around the globe, the need for mobile is escalating at a non-stoppable rate. Full Story: TechDay News
Mobile Marketing: Creating and Managing Game Changing Facebook and Google Ads on Mobile
In this day in age, the value of being mobile is all but mandatory for anyone working in the e-commerce business. Full Story: Influencive
Today, a large number of mobile application development services are busy constructing their strategies for digital marketing. Full Story: Customer Think
DIGITAL SIGNAGE/ SCREEN MEDIA
Political Advertisers Turn To No-Skip DOOH To Reach Voters
Consumers are traveling, but mostly by recreational vehicles (RVs) and cars, making digital out-of-home the preferred advertising media for some politicians, as digital platforms like Facebook, Google and Twitter implement tight restrictions. Full Story: MediaPost
The “Secret Recipe” to differentiating yourself in Videowall Solution
The retail experience has undergone a great transition since digital technologies have taken connections to new levels. Full Story: Digital Signage Today
EMAIL MARKETING
Three brands that got email marketing right
Email marketing has emerged as a popular and effective tool that marketers can leverage to grow their business. Full Story: Media Update
Ways to Improve Email Marketing Results Using Other Digital Marketing Channels
As you already know, email is one of the most effective digital marketing tactics available. Full Story: BBN Times
E-COMMERCE
How to craft an ecommerce strategy for the post-COVID boom
As we all know, ecommerce is one of the few sectors enjoying a boom in 2020. In the US, online sales are set to increase by 18% this year. Full Story: The Paypers
6 Key Ecommerce Marketing Strategies For Beginners in 2020
Ecommerce is rapidly taking over the market. It is estimated that in the next 30 years, over 90% of purchases will be through eCommerce. Full Story: Along the Boards
PUBLIC RELATIONS
5 ways to foster creativity in your PR and marketing team
The ability to find unique solutions isn’t an innate trait. Here’s how you can build an environment and culture that promotes discovery and imagination. Full Story: PR Daily
The Five Biggest Mistakes Startups Make In PR
Public relations isn’t rocket science. This is something I’ve been promoting for most of my career. Full Story: Forbes
MARKET RESEARCH
Market research must avoid short-termism post-Covid-19
The market research sector must avoid “short-term thinking” and focus on deeper listening and longer-term behaviour change if it is to remain relevant after Covid-19, a Market Research Society (MRS) virtual webinar has heard. Full Story: Research Live
The Dos and Don’ts of Market Research Amid COVID-19
However, it is possible to make accurate predictions – even when circumstances are chaotic. According to HBR, this requires a mindset shift. Full Story: Business 2 Community
WEB DEVELOPMENT
Here are the best Chrome extensions for web developers in 2020
As developers, we use our browsers every day for all sorts of things, from googling, finding solutions to our problems on stack overflow, to wasting time on Reddit. Full Story: TNW
COVID-19 Info on Your Website: A Few Best Practices
A quick quiz: What’s the most important question people come to your website to answer right now? Full Story: Inside Higher Ed
MARKETING AUTOMATION
How Marketers Can Leverage Direct Mail to Hit Goals During the Pandemic
COVID-19 threw a wrench in many marketers’ plans, especially when it comes to lead generation. Full Story: MarTech Series
How artificial intelligence can help your website
Even though artificial intelligence is a huge topic to cover in one article, we shall try to find out how AI can enhance your business website. Full Story: Techaeris
ANALYTICS & BUSINESS INTELLIGENCE
The growing importance of content analytics
Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: Full Story: MarTech Today
Unlocking Business Value with Data and Data Science
Leveraging data and advanced analytics, and even machine learning and AI can help organizations to garner more from their data. Full Story: Analytics Insight
BRANDING AND DESIGN
12 Inventive Ways To Prepare Branding Strategies To Leverage LinkedIn Trends
Since its launch in 2003, LinkedIn has served as the premier online platform for professional networking. Full Story: Forbes
Why Personal Branding Is More Important Than Ever
We all have our own personal brand from the way we present ourselves on social media to our LinkedIn profiles. Full Story: Forbes
VOICE STRATEGIES
Amazon Echo (2020) vs. Nest Audio: Which new smart speaker is best for the holidays?
Google and Amazon are releasing bold new designs for their signature smart speakers. But which one is better? Full Story: CNET
Amazon’s Alexa app will soon work as an in-car display for the Echo Auto
Auto Mode is a new feature coming to Amazon’s Alexa app that turns your phone into a “driver-friendly display” when used with Alexa auto accessories like the Echo Auto, the company says. Full Story: The Verge