By Integrated Marketing Platform | May 29, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Improve Sales Enablement With a B2B Content Strategy
Content marketing is a critical part of the B2B promotional mix, 81% of businesses report that their blog is important or critical in generating leads. Full Story: Business 2 Community
Why Nike Is a Marketing Genius
How the world’s most recognizable sports brand gives us hope during tough times. Full Story: Motley Fool
A marketer’s guide to growing sales through digital
Digital marketing is a fruitful venture that all brands need to consider. Want to improve sales? Boost awareness for your business? Full Story: Media Update
5 Lead Generation Strategy Examples to Increase Software Sales
Competition, uncertain times, changing preferences of customers – these are some of the things that affect the sales of software companies. Full Story: Business 2 Community
Pivot Or Perish: Three Ways Marketers Can Innovate In Times Of Uncertainty
Remember those days when the biggest challenge marketers faced was figuring out how to cut through all of the noise? Full Story: Forbes
Why Businesses shouldn’t go ‘dark’ during COVID-19
According to the latest research, digital advertising spend was down 38% and traditional advertising was down 43% during March and April 2020. Full Story: Elite Business Magazine
What is a Marketing Retainer and How Does It Work?
Marketing retainers are commonplace and stand as an alternative to project-based work. A retainer arrangement has many benefits for both the agency and client. Full Story: Business 2 Community
5 Ways to Rethink Influencer Marketing and Make It More Effective
Influencer marketing has experienced explosive growth in recent years. Previous projections had it estimated to become a $15 billion market by 2022, and that was before the rapid rise of TikTok and content creation under quarantine. Full Story: Adweek
SOCIAL MEDIA
Social Media Influencers – Still Worth The Money
It could be debated whether influence on social media equates to power, but in recent years it is clear that social media influencers can make a living from promoting brands and products, so that influence is clearly worth “money. Full Story: Forbes
5 Proven Ways to Drive Traffic to Your Website
You obviously won’t generate any sales wthout constant traffic. That’s why you need to discover basic ways of increasing the amount of visitors to your website. Full Story: Atlanta Small Business Network
7 Fresh Customer Experience Hacks For 2020
The customer experience (CX) is becoming a growing concern for online businesses since there is no mistaking the fact that good customer experience keeps bringing more customers to your store. Full Story: YourStory.com
How to Build a Social Media Marketing Funnel
Setting up a funnel for your social media channels is a vital step for sustainable, long-term growth. Full Story: Business 2 Community
SEARCH ENGINE
HOW TO: Learn the basics of SEO
SEO, or ‘search engine optimisation’ is the practice of increasing both the quality and quantity of website traffic through non-paid (also known as ‘organic’) search engine results. Full Story: Boutique Hotelier
4 tips for creating a content marketing SEO strategy
There are multiple components to a good SEO strategy, and it’s important for businesses to stay plugged in and evolve with those strategies over time. Full Story: TechTarget
Five organic SEO practices to implement in 2020
It is precisely this that heightens the issue for SEO specialists. Staying on top of your game to meet the current trends and match the level of searches being conducted becomes difficult. Full Story: Media Update
5 Golden Rules for Best Seo Work
Seo means search engines optimization. If you have a website and you can appear on the first page of your site where keywords related to your business are written in Google organic search results. Full Story: RaillyNews
MOBILE MARKETING
HBO Max Off to a Slow Start for Mobile App Customers
HBO Max is off to a slow start with mobile app customers. Estimates for the day one downloads of WarnerMedia’s latest foray into on-demand streaming sit at 90,000 users. Full Story: Comicbook.com
How To Build A List Of Numbers For Your Mobile Marketing Success?
One of the newest ways for businesses to be seen is mobile marketing. Full Story: SocialNews
Top Android App Development Tools That Helps In Creating Unique Apps
In today’s world, where the usage of mobile phones is booming every day, there are many Android mobile devices in the market in comparison to other operating systems. Full Story: YourStory.com
How Big Data Can Drive Mobile Applications
Businesses and developers can leverage big data in mobile app development to understand end-users, develop marketing strategies, and generate more revenue. Full Story: BBN Times
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Can Help Your Business
Because customers are increasingly becoming tech-savvy, how they buy and what makes them buy has also evolved. Full Story: Digital Signage Today
Are touchscreens worth it during COVID-19?
As the world continues to tackle the COVID-19 pandemic, customers are starting to change their habits, especially when it comes to germs and touching surfaces. Full Story: Digital Signage Today
EMAIL MARKETING
7 Effective Tips For Using Videos in Email Marketing
Want to use videos in your email marketing campaigns? Here are a few effective tips to leverage videos for your campaigns with ease. Full Story: Business.com
The secret to crafting consistently high-converting emails?
(BUSINESS MARKETING) Email may seem too old to be effective but surprisingly it’s not, so how can you get the most out of your email marketing? Full Story: The American Genius
E-COMMERCE
5 tips for starting your own website
Having a website is an integral part of having a business, helping you build your client base remotely. Full Story: Onrec
How can you improve dropshipping processes in ecommerce? Two words – EDI systems
As the pandemic continues to limit the amount of brick-and-mortar shopping, threatening to break the virtuous economic cycle, more and more companies are making ecommerce their primary objective. Full Story: The Paypers
PUBLIC RELATIONS
A virtual summit on philanthropy is advertising a star-studded event that will feature celebrities like George and Amal Clooney, Charlize Theron, Stephen and Ayesha Curry among others as attendees. Full Story: Forbes
Public relations and advertising competitions during a pandemic
When University of Nevada, Reno students signed up to compete in the Public Relations Student Society of America Bateman Competition and the American Advertising Federation National Student Advertising Competition (NSAC) in fall 2019, they did not expect to complete their work during a global pandemic. Full Story: Nevada Today
MARKET RESEARCH
MARKET RESEARCH INDUSTRY WELLBEING STUDY LAUNCHED IN THREE COUNTRIES
The survey, which will be supported by Opinium, will examine the impact of the pandemic across the UK, US and Australia, and look at how workplaces can support their staff. Full Story: Research Live
Lightship, a global direct-to-patient clinical trial company, announced today the results of a nationwide market research survey, designed to capture patients’ opinions surrounding clinical trial participation during the COVID-19 pandemic. Full Story: Business Wire
WEB DEVELOPMENT
5 Tips for Creating a Beautiful Business Website
In this post, you will learn about 5 tips that can make your business website more beautiful. Full Story: WhaTech
AI and websites: What problems still need to be solved?
Users today want content that’s customized to their interests with features that create an enhanced experience. Full Story: TechTalks
MARKETING AUTOMATION
Marketing Automation Provides Answers – Multi-Touch Revenue Attribution for the Win
In this post we will find out how Marketing Automation and Multi-Touch Revenue Attribution can answer today’s critical business questions… Full Story: Business 2 Community
How automated communications can enhance customer engagement and brand loyalty
Technology can drive dynamic content campaigns, at scale, while marketers embrace a more strategic role. Full Story: Bizcommunity.com
ANALYTICS & BUSINESS INTELLIGENCE
Top 10 Advantages of Business Intelligence Software
We have entered the era of new business intelligence (BI). Full Story: Customer Think
4 Business Benefits of Self-Service Analytics & Business Intelligence
Almost three fourths (72%) of executives from companies like American Express, Johnson & Johnson, and Ford have admitted that they are not where they want to be with their efforts towards data democratization. Full Story: TechiExpert.com
BRANDING AND DESIGN
How Brands Are Leveraging Emotion More During The COVID-19 Pandemic
The same is true regarding purchase decisions, highlighting the importance of appealing to people’s emotions in the ways that brands connect with audiences and how they market. Full Story: MediaPost
How to Choose an Impactful Brand Name
A brand name represents more than your business, it represents your values too. Full Story: Business 2 Community
VOICE STRATEGIES
It’s shocking how many voice assistants might be in the wild by 2024
If the idea of voice assistants taking over the world is scary to you, now might be the time to look away from your screen. There could be more voice assistants than people in the world within a few years, according to a new study. Full Story: Android Authority
Alexa Developers Can Now Personalize Voice Skills With Names and Phone Numbers
Amazon has expanded the ways Alexa developers can use voice profiles in their skills. Voice apps using Alexa voice profiles can now incorporate contact information to personalize further how the voice assistant engages with users. Full Story: Voicebot.ai