By Integrated Marketing Platform | May 21, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Inside The Ace Hardware Marketing Strategy
At Ace Hardware, marketing strategy is driven by leveraging the attributes of community and small business. Consistently reinforcing the position of helpfulness has attracted more women, more younger buyers and more new home owners. Full Story: Forbes
Five Tips For Having A Strong Marketing Strategy In Your Startup
“We don’t need to focus on our marketing and public relations efforts. We will achieve buy-in due to the strength of our product.” Full Story: Forbes
Launching a Winning B2B Content Marketing Strategy
In my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. Full Story: CustomerThink
Powering Your Marketing Strategy With Micro-Influencers
Find out more about the perks of using this peer-to-peer marketing source to consolidate your social media presence and attract more prospects. Full Story: MultiHousing News
5 Wonderful ways data can step up your Marketing strategy
Very often marketing can seem like a game of ‘pin the tail on the donkey’ with businesses trying a wide variety of different approaches in the hope that one of them will stick. Full Story: TechGenyz
How to Build an Effective E-Commerce Content Marketing Strategy
Steps Before Working on an E-Commerce Content Marketing Strategy. Before we get started, we need to clarify some points in our minds. Full Story: Illinois News Today
6 Innovative Approaches to Reach Out to Your Customers
These days, customers are becoming more demanding towards the brands. Full Story: Business 2 Community
How To Turn Marketing And Sales Into A Data-Powered Power Couple
Marketing and sales should be the best of friends. Full Story: Forbes
SOCIAL MEDIA
11 Books to Help Build Your Social Media Brand
These books from Entrepreneur Press can help you increase your reach on social media. Full Story: Entrepreneur
Social media and business – Seven trends to follow
Today, social media drives many businesses and some even struggle to imagine an online business model that excludes being social. Full Story: Cyprus Mail
3 Tips for Managing Your Business’ Reputation Via Social Media
Starting today, take control of your company’s online image with some savvy social marketing. Full Story: Entrepreneur
HOW TO USE SOCIAL MEDIA TO PROMOTE YOUR BUSINESS
While the technological landscape of our times is too dynamic to stop and fixate on one trend, social media marketing is one of the themes that are here to stay. Full Story: The Zebra
SEARCH ENGINE
How to Use The Inverted Pyramid for SEO Copywriting
The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting. Full Story: Search Engine Journal
How Long Does SEO Take And Why?
“Good things come to those who wait.” Full Story: Forbes
5 Ways to Boost SEO on Your WordPress Site
Do you want to know how to optimize your WordPress site to get higher search rankings? Full Story: Business 2 Community
The importance of advanced SEO
A lot of people have been launching online stores in recent times as a consequence of the pandemic. Full Story: Business Matters
MOBILE MARKETING
Why should you use a chatbot in your mobile marketing strategy?
Today’s consumers are mobile-first, with mobile phone users far outnumbering laptop and PC users. Full Story: Mobile Marketing Magazine
Understanding Your App From a Monetary Perspective
The goal of an app is always to grow revenue. Full Story: WRCB-TV
Google Chat finally rolls out to Gmail users: How to get early access
The ability to access Chat messages directly from Gmail is now available to more users. Full Story: Pocket-lint
Americans Use Their Mobile Phone To Replace Their Landline Phones
Zoom is the hot technology of the last year to be sure. Covid made the word – Zoom – a household name. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
How digital signage can help your Worthing business
Blue Billboard offers the free installation of digital signage displays in business premises, as well as managing advertising on those displays. Full Story: Worthing Herald
TrouDigital on Post-Pandemic Trends in Digital Signage
The pandemic has changed the world in which we live. Full Story: Business Matters
EMAIL MARKETING
Boost Your Email Engagement in 15 Minutes or Less
Boosting email engagement is not nearly as complicated as young brands tend to think, especially if you are already familiar with using insights and have previous experience in marketing. Full Story: Business 2 Community
Growing Your Best Retail Store Email List
With the rise of social media platforms, messenger services, and chat apps over the past ten years, some may have expected retail email marketing to fall by the wayside. Full Story: Business 2 Community
E-COMMERCE
4 eCommerce website builders for your business
As a business owner, having an e-commerce website is arguably the simplest and fastest way to sell online. Full Story: Nairametrics
Why WordPress is great for your ecommerce website
With the US on track to become a trillion-dollar ecommerce market by 2022, ecommerce activity is beating even bullish expectations. Full Story: TechRadar
PUBLIC RELATIONS
5 ways to raise your startup’s PR game
The ability to effectively communicate can make or break your launch. Full Story: TechCrunch
Why It’s Critical to Get PR Involved in Product Development and Launch
In our hyper-digital world, companies risk their reputation each time they develop products and campaigns without PR teams participating. Full Story: PRNEWS
MARKET RESEARCH
Market Research Tips From Industry Titans Aileen Lee, Brad Gerstner, And Joey Zwillinger
It’s not every year that businesses are in the position of needing to bounce back from a pandemic with pent-up demand and rapid changes in consumer behavior. Full Story: Forbes
WEB DEVELOPMENT
How to Ensure Web Application Security
It is impossible to develop an application that is 100% secure. Full Story: I Programmer
Website trends: What will the future of web design look like?
As we shift more and more into the online world, first impressions matter now, just as much as they did when we were constructing physical storefronts for people to walk into. Full Story: Whyalla News
MARKETING AUTOMATION
Marketing automation: What it is and how it works
Let’s start by answering the question: What is marketing automation? Full Story: Doxee
10 Marketing Predictions for a New Decade
The end of each year brings forth all kinds of predictions and forecasts for the year to come. Full Story: Franchising.com
ANALYTICS & BUSINESS INTELLIGENCE
Why is Business Intelligence (BI) important?
Why do you need business intelligence in the age of big data? Full Story: The Enterprisers Project
Good, Better, Best: Evaluating e-Commerce Analytics Tools
Today’s business environment is constantly changing. Consumer preferences and demands are shifting—sometimes daily. Full Story: Global Trade Magazine
BRANDING AND DESIGN
Bold Branding Will Boost Your Business
One could argue that, among all small businesses, home service contractors face the biggest challenges earning trust from potential customers. Think about it: Full Story: Contractor
5 Tips for Developing Your Employer Branding Strategy
Talent acquisition and talent retention are the two internal pillars mimicking the process of customer acquisition and retention, both equally vital for your organization. Full Story: socPub
VOICE STRATEGIES
Sad, happy or angry: What would happen if Alexa could read your mood, offer shopping tips?
If Amazon’s Alexa thinks you sound sad, should it suggest that you buy a gallon of ice cream? Full Story: The Economic Times
Best Voice Activated Devices for the Office
A voice-activated device uses speech recognition to understand spoken commands and answer questions, and typically text to speech to play a reply. Full Story: Small Business Trends