By Integrated Marketing Platform | May 19, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Guide to the Untold Secrets of Digital Marketing Strategy
It is the new age marketing mantra, which takes the help of electronic media channels or the internet. Full Story: YourStory.com
5 Digital Marketing Strategies to Boost Brand Awareness
Brand awareness is very important in this digital era. Digital marketing is turning out to be one of the most popular ways to boost brand awareness. Full Story: Business 2 Community
5 Smart Ways to Use Webinars as a Marketing Strategy
In these socially distant times, businesses want to find new ways to connect to customers, fans, and potential leads. Full Story: AllBusiness.com
Elevating Your Multichannel Marketing Strategy With AI
Dash Hudson’s executive director of corporate strategy discusses strategy in the new world, the importance of brand story and key digital channels. Full Story: WWD
What Is Direct Mail and Is It Right for Your Business?
Direct mail has significant advantages for the right business. Could it become a complementary part of your marketing strategy? Full Story: Business.com
Digital Marketing In A Cookie-Less Internet
Consumers prefer ads tailored to their interests yet want less invasive advertising. Full Story: Forbes
When times get tough, your marketing needs to get agile
Uncertain times and changing conditions mean you probably need to scrap your old marketing plan. Full Story: The Drum
It’s Time to Audit Your Marketing Strategy
For many Americans, life under COVID-19 has started to feel normal–not exciting, but after more than two months, at least familiar. Full Story: Business 2 Community
SOCIAL MEDIA
Social Media Image Size Guide 2020
Are you using the right-sized images for your social media profiles? Full Story: Social Media Today
Thanks to Social Media, Business Will Rise Again!
As the coronavirus (COVID-19) pandemic continues to plague the globe, business owners and their employees sit idly, not necessarily knowing when everything will return to normal. Full Story: Business 2 Community
Want To Avoid Becoming A Social Media Pariah?
Marketing is a minefield these days, with companies extra-nervous about striking just the right tone during a global crisis, afraid of being sternly called to account for any kind of perceived misstep. Full Story: MediaPost Communications
Social media rules. That’s bad in a pandemic
Popular social media posts are filled with inaccuracies about science. They could damage public health during this coronavirus pandemic, the authors of two separate studies say. Full Story: CNN
SEARCH ENGINE
Google on How it Handles Extra Meta Descriptions and Title Tags
A publisher asked Google’s John Mueller if it’s okay to add two meta description tags and two title tags on a single page. Full Story: Search Engine Journal
Local SEO Marketing Tips on How to Drive Customers to Your Physical Store
We live at a time when shopping trends and customer priorities are shifting. You know, the local customer is moving to online shopping. Full Story: Promotion World
3 Steps to Build Flexibility Into Your Link Campaigns
Looking to achieve flexibility in your link building campaigns and future-proof your SEO? You need to consider these three important aspects. Full Story: Search Engine Journal
MOBILE MARKETING
30 Easy Ways to Improve Your Mobile App During Coronavirus
Coronavirus has changed the way the world consumes. Full Story: Business 2 Community
How To Create A Successful Mobile App For Your Business in 2020
Over the last decade, mobile applications have proven to be a highly valuable resource for businesses of all sizes. Full Story: Customer Think
6 Mobile App Development Trends To Watch Out For In 2020
Statista recently reported that the total mobile app revenues predicted to reach $581.9 billion in 2020. Full Story: Android Headlines
Slack Announces Mobile App Redesign
Slack has begun rolling out a new design for its mobile app for iOS and Android featuring improved navigation and accessibility to core features. Full Story: TechDecisions
DIGITAL SIGNAGE/ SCREEN MEDIA
Will DOOH lead the way for outdoor advertising post COVID?
OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order. Full Story: Exchange4Media
Synect offers free COVID-19 digital signage content
Synect, a digital signage and video wall provider, is now offering a free content pack for COVID-19 information. Full Story: Retail Customer Experience
EMAIL MARKETING
Email Marketing: How To Target The Right People At The Right Time
Digital marketing is about targeting the right people with the right content at the right time. Full Story: Forbes
Don’t Forget These Top Email Marketing Strategies
Think email marketing is dead? Think again. Full Story: Business 2 Community
E-COMMERCE
Why this is a good time to move your business online
If you find yourself on the cusp of making a decision about launching an eCommerce website for your business, there is no better time than the present. Full Story: The South African
Is your eCommerce platform getting lost in the sea of online stores?
Ecommerce is on the rise, and so are the number of players in the field. Full Story: Marketing Interactive
PUBLIC RELATIONS
3 Ways to Stink at PR and How to Improve
Some people just stink at PR for example by offering boring spokespersons. Full Story: Business 2 Community
Coronavirus updates: How PR leaders can manage their WFH teams
IN last week’s column, we wrote about how working from home (WFH) has transformed from a trend into a necessity. Full Story: Business Mirror
MARKET RESEARCH
Market research ready for reset post coronavirus
Methodology of the research is expected to be the first to change and shift online. Full Story: Livemint
The ongoing COVID-19 (Coronavirus) pandemic is anticipated to result in a potential downturn in the Automobile Aluminium Alloy Plate market. Full Story: Latest Herald
WEB DEVELOPMENT
How To Convert Apartment Website Traffic To Leases
The apartment leasing industry is currently in its busy season. Full Story: Forbes
How to hire a reliable web development company
With the advent of technological advancements, it has become crucial to invest in the right digital solutions that can give you the upper hand over your competitors. Full Story: AZ Big Media
MARKETING AUTOMATION
Three Questions To Ask When Assessing Your Marketing Technology Stack
There were more than 7,000 different marketing technology (martech) solutions on the market last year. Full Story: Forbes
No matter how sophisticated, artificial intelligence systems still need human oversight
AI and machine learning systems are only as good as the data we feed them. Full Story: ZDNet
ANALYTICS & BUSINESS INTELLIGENCE
REASONS WHY YOU SHOULD OPT FOR CLOUD BUSINESS INTELLIGENCE
Although organisations are embracing business intelligence (BI) software, they are struggling to make their solutions more robust, easily accessible, and effective. Full Story: Analytics India Magazine
It’s the perfect time to analyze member data
Analytics and intelligence are critical for success in today’s disruptive environment. Full Story: CUNA News
BRANDING AND DESIGN
16 Important Considerations For Branding During A Crisis
A crisis can be a double-edged sword for marketers. On the one hand, it provides an endless source material for campaigns, and forces them to innovate when it comes to reaching consumers. Full Story: Forbes
The 6Ps Of Personal Branding During COVID-19
Let’s begin by understanding the trends shaping our world currently, the challenges from COVID-19 and approaches to manage our personal and professional selves – in essence, our personal brands. Full Story: BW Businessworld
VOICE STRATEGIES
Apple buys virtual reality content startup NextVR
Apple bought virtual reality (VR) startup NextVR, which streams immersive entertainment and live events like concerts and sports programming. Full Story: Mobile Marketer
Apple HomePod Review: The Best Audio Speaker For Your Home That Also Happens To Be Smart
Apple launched the HomePod almost two years ago but it finally made its way to India last week, as it started to sell in stores and online. Full Story: MensXP.com