By Integrated Marketing Platform | May 12, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Four Ways To Improve Your Video Marketing Strategy
Are you considering adding video to your existing marketing strategy? Perhaps you’ve already implemented this strategy, but you’re not getting the results you expected. Full Story: Forbes
You still don’t have marketing security?
How fighting bots and fake users became the modern marketer’s top priority. Full Story: Search Engine Land
How to Be More Efficient and Strategic About Your Content Marketing Strategy
Content marketing is essential to promote your brand and business and to bring in leads today. This is because content gives you an excuse to email someone, host a webinar or create a social media post. Full Story: National Law Review
How to launch a startup without spending a fortune on marketing
It’s perfectly possible to make a big splash without spending big money. Full Story: Fast Company
What is effective marketing measurement?
What’s causing the decline in marketing measurement effectiveness and how can businesses enhance their models? Full Story: Research Live
How to Align Sales, Marketing, and IT
Digital transformation is at the forefront of marketers’ minds as they rush to reshape, reorganize, and restructure their strategy in the wake of the pandemic’s worldwide disruption. Full Story: MarketingProfs
Businesses don’t understand influencer marketing
When the term “influencer marketing” comes up, what is the first thing that comes to your mind? Full Story: Trinidad and Tobago Newsday
SOCIAL MEDIA
Why Social Media Strategy Is Better With Research
Focusing on your strategy with the right kind of research will help you grow your brand and your business. Full Story: Forbes
Best Strategies To Promote Your Business On Social Media
In recent times, social media has proven to be a powerful promotional tool for pushing companies. Full Story: Modern Diplomacy
Instagram Tests Removing the ‘Recent’ Tab from Hashtag Searches
Oh, this is going to annoy some Instagram users real good. Full Story: Social Media Today
What is shadow banning? And what do social platforms say about it?
All around the world, on all sides of the political spectrum, shadow banning is getting a bad rap. What is it? Full Story: Sydney Morning Herald
SEARCH ENGINE
4 Key Areas Of International SEO Focus For Entering A New Market
Going global? Don’t miss out on these 4 important opportunities to set your brand up for international SEO success. Full Story: Search Engine Journal
Critical importance of protecting SEO results during a website redesign using SEO migration
A website redesign is a necessary step in maintaining an online presence that is appealing to a company’s target audience. Full Story: Cyprus Mail
11 breadcrumb SEO best practices for a mobile-first strategy
Learn when to use three types of breadcrumb trails, the SEO benefits of breadcrumbs and best practices for UX and mobile. Full Story: Search Engine Land
Five Tips For SEO Agencies On Setting Expectations With Their Clients
As an SEO agency owner, you probably know that getting clients is just half of the battle. The other half of the battle is retaining those clients. Full Story: Forbes
MOBILE MARKETING
The importance of Mobile App Development for Business
Mobile app development is becoming an absolute necessity for any online business. The way we do business has changed thanks to mobile apps. Full Story: TechStory
Mobile App Trends 2022: a Global Benchmark of App Performance
The Mobile App Trends 2022 report provides expert industry analysis on the global and regional developments of the mobile marketing economy over the past year. Full Story: AiThority.com
Custom feeds and other tricks to make you a better Redditor
Recently, Reddit added the Discover Tab to its mobile app as another way for you to cut through the noise and get to the posts you find most interesting. Full Story: Popular Science
Instagram down: Insta mobile app working after suffering global outage
Update: The app is back and working fine. Instagram is down for users globally. Users complain that they are unable to refresh feed or profiles. Full Story: India Today
DIGITAL SIGNAGE/ SCREEN MEDIA
Why 2022 is the year for out-of-home advertising
OOH has evolved significantly in recent years and has become a cost-effective solution for reaching consumers both nationally and locally. Full Story: Digital Signage Today
Eight digital signage retail benefits
Digital signs are becoming more and more popular, and this is because companies are finding new and innovative ways to use them. Full Story: Retail Technology Innovation Hub
EMAIL MARKETING
Your Reputation Matters in Email Marketing. Here’s How to Protect It.
Email sender reputation can make or break your email campaign. Full Story: Entrepreneur
Don’t Leave Your Email Marketing Capabilities on the Table
6 ways a good email campaign can elevate your KPIs. Full Story: Adweek
E-COMMERCE
The Myth Of The Great E-Commerce Acceleration
One of the most pervasive retail industry narratives is the belief that online shopping growth was massively accelerated by the pandemic. Full Story: Forbes
Challenge 6 Livestream Shopping Myths to Win in E-Commerce
Is 2022 the year consumers choose authentic connections over utilitarian transactions? I’m betting on “Yes.” Full Story: Total Retail
PUBLIC RELATIONS
Three tools for improving your PR productivity
PR tools can help communication experts to work smarter, not harder. Full Story: Media Update
MARKET RESEARCH
Seven reasons why market research is your friend in business
Do you base your business and marketing strategy decisions on assumptions or customers’ historical behaviour? Full Story: Lancashire Business View
WEB DEVELOPMENT
Creating a website? Why Laravel is the best PHP framework for you
If you’re a website developer, you want to make the most of your time. Maintaining and developing a website is demanding. Full Story: Augusta Free Press
WebAssembly 2.0 begins to take shape
The first public working drafts of WebAssembly 2.0 have arrived, with the planned next iteration of the binary instruction format… Full Story: InfoWorld
MARKETING AUTOMATION
14 Ways To Leverage Artificial Intelligence To Improve An Agency’s Workflow
Agencies today are leveraging artificial intelligence technologies in many different ways and to varying degrees of success. Full Story: Forbes
9 ways new technology can automate marketing strategies
Technology has paved the way for advancement in different industries, including marketing. As a result, businesses can now enjoy marketing automation, which uses software and platforms to monitor and control repetitive tasks. Full Story: Business Cloud
ANALYTICS & BUSINESS INTELLIGENCE
What Is Business Intelligence?
Business Intelligence (BI) is integral for companies trying to analyze historical and current data. Full Story: Programming Insider
New to digital marketing? Find out how engagement strategy helps grow customers
Get marketing analytics software or hire a professional. Find defining customer elements. Full Story: Augusta Free Press
BRANDING AND DESIGN
What Is Personal Branding? Here’s Why It’s So Important
Want to be seen as a trustworthy expert in your field? Here’s why your personal branding is so essential – and how to get it right. Full Story: Search Engine Journal
Five Ways You Can Improve Your Personal Branding
Some people might feel awkward about having a personal brand because they are shy or just don’t feel comfortable putting themselves out there. Full Story: Forbes
VOICE STRATEGIES
Google ups the AI ante with new features for Voice, Assistant, Maps and more
We want to interact and engage with the world around us in ways that are increasingly fueled by technology. Full Story: VentureBeat
How Sonos’ new voice assistant could take on Alexa and Google Assistant
Instead building an assistant to order pizzas and play trivia games, Sonos is focusing on music. Full Story: Fast Company