By Integrated Marketing Platform | March 30, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Digital Marketing Mistakes to Avoid
Your digital marketing strategy will prove to be very important if you want to see long term success for your business. Full Story: CEOWORLD magazine
Top Five Digital Marketing Strategies as Economies Grapple with COVID-19
Coronavirus disease (COVID-19) has caused a crisis the world is finding difficult to cope with. Economies are now almost in a complete lockdown in most countries and states around the world. Full Story: News & Features (blog)
How Your Company Can Make Tech — Not Marketing — Its Differentiator
This is a phenomenal time for brand building, and new and lucrative shortcuts crop up every day. Full Story: Forbes
How to Pivot Without Falling Out With Your Investors
It is important to make sure those providing you with funding are onboard when big changes are made. Full Story: Business.com
As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever
As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal with the pandemic. Full Story: Business 2 Community
A 5-Day Plan to Keep Your Company Afloat
So here’s a five-day playbook to help CEOs of cash-flow negative companies, or ones about to go negative, assess the new normal and respond with speed and urgency. Full Story: Harvard Business Review
Digital Marketing Trends From the Customer’s Perspective
There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. Full Story: Business 2 Community
How to Create a Successful Marketing Strategy Using a Single Decision Framework
Marketing is hard. Many times the results are subjective, and it’s not clear on what marketing strategy will generate the best results. Full Story: Inc.com
SOCIAL MEDIA
Refining Social Media Messaging in a Time of Social Distancing
As businesses close or adjust hours amid the Covid-19 pandemic, social media platforms are often the best way to communicate changes to consumers. Full Story: Twin Cities Business Magazine
A Marketer’s Guide to Launching a Facebook Live Campaign
Facebook Live is exactly what it sounds like—it’s a feature on Facebook that allows you to live-stream videos on your Facebook page and engage with your followers in real time. Full Story: Business 2 Community
Any business can benefit from an engaging social media presence, whether you’re a small local shop or a large national or international company. Full Story: Business 2 Community
Transforming Social Media Marketing Through AI
Since its introduction in the early 2000s, social media has completely changed the world – from how people interact with one another to how companies interact with their customers. Full Story: MarTech Advisor
SEARCH ENGINE
A 4-Part Framework for Diagnosing & Solving SEO Problems
What was your reaction the last time you saw a dropoff or upwards spike in organic traffic to your site? Full Story: Search Engine Journal
How Can SEO Online Marketing Transform Your Business?
n this, all digitized era, SEO or the Search Engine Optimization is one of the most important factors we need to look at. Full Story: News Anyway
The state of SEO in 2020: Key SEO experiments to rank faster
Why are certain websites ranking higher than yours and what you must do to better your competitors’ ranking? Full Story: ETBrandEquity.com
Marketing is popularly considered a vital tool to boost businesses since it helps in gaining the attention of consumers. Full Story: Analytics India Magazine
MOBILE MARKETING
3 critical App Store Optimization mistakes you’re overlooking
When Apple and Google introduced in 2008 the App Store and Play Store, respectively, they were merely the tech giants’ marketplaces to distribute mobile software (apps) to their customers. Full Story: TNW
Google on tapping local search to win mobile consumers
The smartphone market in Asia is booming. In the APAC region, fast data connections means smartphones account for the primary means of going online for nearly half (47 percent) of the region’s 4.3 billion citizens. Full Story: Tech Wire Asia
How to Improve Your Mobile Marketing Strategy for Explosive Growth
Do you want to attract more mobile users to your website? Full Story: Business 2 Community
Apple recommends mobile games for players stuck at home
As many people are sheltering in place, Apple has made some of its popular mobile games available at no cost. Full Story: VentureBeat
DIGITAL SIGNAGE/ SCREEN MEDIA
Retailers are using AV to re-imagine spaces creatively and craft engaging customer experiences. Full Story: AV Magazine
3 content tools to consider for digital signage
When it comes to digital signage, vendors offer a lot of bells and whistles. Full Story: Digital Signage Today
EMAIL MARKETING
How to Reach Your Email Marketing Goals
Email marketing has an average return on investment of 4,400%. Full Story: Business.com
Marketers and consumers agree on email’s importance across the customer lifecycle
The figures come from the ‘Marketer Email Tracker 2020’, part of the DMA’s annual series of studies into the channel, in partnership with Pure360. Full Story: Telemedia Online
E-COMMERCE
11 New Ecommerce Books for Spring 2020
Being stuck indoors is an opportunity to catch up on ecommerce reading! Here is a batch of new ecommerce books for spring. Full Story: Practical Ecommerce
eCommerce Filling Only Small Part Of ‘Retail Gap’
Call it the retail gap that eCommerce can only partly fill. Full Story: pymnts.com
PUBLIC RELATIONS
How to adapt your content and PR strategies during the coronavirus pandemic
These are unprecedented times — so should our marketing strategies change in line with the reality we’re currently living in? Full Story: TNW
Refining your 2020 B2B email marketing efforts
How are your 2020 marketing campaigns going so far? Are you seeing higher conversion rates? Perhaps your website is receiving more attention than ever before. Full Story: MultiBriefs Exclusive
MARKET RESEARCH
The traditional methods of paper-based surveys are time-consuming and prone to loss and error. Full Story: BW Businessworld
Market research is critical to COVID-19 response
Consumer research is of heightened importance to brands responding to COVID-19, and new technologies can potentially help marketers glean deep insights about their audiences in a rapidly changing environment. Full Story: Warc
WEB DEVELOPMENT
Top 10 Android remote learning apps to study from home
During this mandatory quarantine period that many countries have implemented to curb the spread of the pandemic known as a coronavirus (COVID-19)… Full Story: Gizchina.com
All that you should know before thinking to become a Web developer
All of us know that technology has brought a drastic revolution in each and possible way you can think. Full Story: H2S Media
MARKETING AUTOMATION
10 Business Functions That Are Ready To Use Artificial Intelligence
In the grand scheme of things, artificial intelligence (AI) is still in the very early stages of adoption by most organizations. Full Story: Forbes
What are the top AI platforms?
Watson is IBM’s suite of enterprise-ready AI services, applications and tooling. Full Story: Gigabit Magazine
ANALYTICS & BUSINESS INTELLIGENCE
Data-Driven Culture: Everyone Now Wants One, But What Is It?
There are plenty of good reasons for adopting data analytics, from spotting supply-chain bottlenecks to predicting customer purchasing preferences. Full Story: Forbes
The State Of Enterprise Data Integration, 2020
Over 80% of enterprise Business Operations leaders say data integration critical to ongoing operations. Full Story: Forbes
BRANDING AND DESIGN
Brands Struggle to Keep Up When Promotions Explode in Popularity
Long before there were shortages of toilet paper and hand sanitizer, there was a different kind of nationwide shortage, fueled by a social media frenzy. Full Story: Grit Daily
How To Adjust Your Brand Strategy In The Time Of Coronavirus
We’re experiencing a historic moment. The Coronavirus pandemic has turned all of our lives upside down. Full Story: Forbes
VOICE STRATEGIES
Huawei’s ‘Celia’ tries to replace Google Assistant, also wakes nearby iPhones
Huawei just launched its P40 series of smartphones and, as expected, it ships without any Google services. Full Story: 9to5Google
Amazon’s Alexa voice assistant will now help you find out if you have coronavirus
In order to help its users diagnose COVID-19, a disease that’s caused by the novel coronavirus, Amazon’s Alexa voice assistant is now answering several questions related to the disease. Full Story: MSPoweruser