By Integrated Marketing Platform | March 02, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Winning Twitter marketing tips for your small business
Twitter is undoubtedly a powerful social media platform to improve brand recognition, drive more sales, and expand your business’s online reach. Full Story: YourStory.com
5 marketing strategies to fire your growth
There are admittedly dozens of marketing techniques firms can choose to invest in. Full Story: Washington Technology
Should Lead Generation Guide Your Content Marketing Strategy?
Are you planning another blog series around your product’s latest bug fix? You might want to read this first… Full Story: CMSWire
Measuring Marketing ROI: 13 Simple And Effective Strategies
It’s pretty common to see marketing agencies focus on a singular dollars-and-cents approach to explaining the effectiveness of a marketing strategy to their clients. Full Story: Forbes
5 Innovations that Will Transform your Digital Marketing Strategy
The most innovative digital marketing trends not only prepare you for the changes within your specific market but help you to establish a broad marketing strategy – intended to increase visibility and maximize revenue. Full Story: TechBullion
Five technology + trends changing digital marketing in 2020
Emerging AI developments that boost Google conversion values by 30% or more. Full Story: ClickZ
The Difference Between Content Marketing & Content Strategy (& Why You Need Both)
In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. Full Story: Search Engine Journal
This 100-hour guide will turn you into a digital marketing know-it-all
Every corner of the world wide web is rife with marketing opportunities. Full Story: Mashable
SOCIAL MEDIA
Optimize Your Social Media profiles to Earn Enormous Gains
If you are a business person and thinking of increasing your customer count, then social media networking is the one-stop for all your issues. Full Story: MarTech Series
How Marketing Will Lead Businesses in 2020 and Beyond
Digital transformation has changed the way organizations operate, breaking down functional silos and requiring marketers to take on new responsibilities. Full Story: Social Media Today
The First 3 Places You Should Apply Your Social Marketing Skills
I am old enough to remember the time when I was trying to help my team at work figure out our Foursquare strategy. Full Story: Business 2 Community
5 Reasons Your Business Needs Social Media Automation
Any business can significantly benefit from running marketing campaigns on social media. Full Story: Business 2 Community
SEARCH ENGINE
SEO: Why Your Faceted Navigation Pages Aren’t Ranking
The filters and facets utilized by ecommerce sites allow shoppers to quickly narrow a product set by color, style, or other attributes. It’s called faceted navigation. Full Story: Practical Ecommerce
Google’s SEO Best Practices for News Publishers
Google published a brief guide full of best practices for websites that provide breaking news coverage. Full Story: Search Engine Journal
Google’s Bert Algorithm may affect the SEO Rankings of Websites
Earlier it was easy to trick Google by stuffing keywords. Full Story: California Herald
Qualifying Clients; SEO Success Starts Here
If you’re working at an agency, boutique or even freelance, which clients you take on can make a huge difference to not only the bottom line, the success of the contract, but your sanity as well. Full Story: Business 2 Community
MOBILE MARKETING
Facebook opens up 3D Photos to single-lens camera phones and existing 2D images
Facebook is extending its 3D Photos feature to more phones. It previously only worked with high-end smartphones with dual-lens cameras such as the iPhone 11. Full Story: MobileMarketing Magazine
Lumavate Expands Its Low-Code Mobile App Platform
Lumavate released new features today, allowing marketers to build and publish mobile apps rapidly with no code required. Full Story: MarTech Advisor
Tests reveal mobile phones’ vulnerability to ultrasonic wave attacks
Ultrasonic waves don’t make a sound, but they can still activate Siri on your cellphone and have it make calls, take images or read the contents of a text to a stranger. Full Story: MobileMarketing Magazine
There Are Now 8.9 Million Mobile Apps, And China Is 40% Of Mobile App Spending
The total number of mobile apps on the planet has now reached a massive 8.93 million, according to a new report from RiskIQ. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
When it comes to creating a media buying plan for advertising, it can be difficult to sort through the myriad of options available. Full Story: Digital Signage Today
Digital Signage Expo 2020 Will Stage as Planned
Atlanta, Ga. – Show management of Digital Signage Expo (DSE) today issued a statement to address recent concerns surrounding the coronavirus: Full Story: What They Think
EMAIL MARKETING
I Tried 6 Gmail Productivity Tips to Make My Time Spent on Email More Efficient
These tricks help streamline your inbox and make dealing with a mountain of emails easier. Full Story: Entrepreneur
6 clever Gmail tricks to minimize regret, frustration and spam
Gmail can help keep your inbox — and your reputation — clean by giving you control over what comes into and what goes out of your Google account. Full Story: CNET
E-COMMERCE
Five great places for your eCommerce business!
Trade barriers (until recently) have been falling away with more countries ‘open for business’ to UK online sellers. Full Story: World First Foreign Currency Exchange
How to Enhance Your Ecommerce Profits in 2020
Ecommerce may seem from the outside like an easy industry to get into, but it’s actually incredibly cutthroat and competitive… Full Story: FinancialNews.co.uk
PUBLIC RELATIONS
How The Hunger For Earned Content Is Creating A PR Software Revolution
One of the most significant trends affecting the marketing industry is the flow of dollars from paid media to earned and owned media. Full Story: Forbes
When the billionaire family behind the opioid crisis needed PR help, they turned to Bloomberg
Long celebrated as civic-minded philanthropists, the Sacklers were becoming pariahs. Full Story: Salon
MARKET RESEARCH
Understanding Market Research For Your Business Plan
When you’re building a business plan, market research needs to happen pretty early in the process. Full Story: Forbes
Machine Learning in Retail Market Research Report to 2020
Also, the report is subject to support investors and unmistakable speculators who comprehend the requests of clients for proficiently marketing the items and services. Full Story: News Times
WEB DEVELOPMENT
Which Web Design Platform Is Right for You?
If you’re a beginner at web design, the number of popular web design tools and software can be a bit daunting. Full Story: Search Engine Journal
Which coding language should you learn first? How about…all of them?
There are as many methods for creating on the web as there are creators to build them. Full Story: Boing Boing
MARKETING AUTOMATION
Marketing automation in Southern Africa – a software or strategy?
It’s 2020, investment in marketing automation technology has nearly doubled since Engagement Factory in Southern Africa opened its doors in 2012. Full Story: Bizcommunity
Why We Can’t Innovate And How To Change That
Many people and organizations consider innovation so difficult that they are too intimidated even to try. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
5 Types of Business Intelligence Tools You Didn’t Know You Needed
Better business intelligence leads to smarter business decisions, yet many companies continue to rely on outdated equipment and practices. Full Story: Small Business Trends
Looker, Alight Analytics Team Up for New Marketing Dashboard for Paid Media Campaigns
Alight Analytics, the leader in marketing analytics, has just released its first-ever marketing dashboard template for Looker’s data analysis and visualization platform. Full Story: MarTech Series
BRANDING AND DESIGN
Self-Branding When You Have No Sense Of Self
We’re all aware of how important the concept of “personal branding” has become. And we’re also aware of the insecurities it can bring about, especially for the less spirited amongst us. Full Story: The Peak
Clean color brand Ilia focuses on offline marketing
Hot off the heels of announcing its Series B funding in January, clean makeup brand Ilia is funneling that capital into its first outdoor ad campaign. Full Story: Glossy
VOICE STRATEGIES
The Voice Assistant Wars Shift To Gaming
From a playing field that was nearly empty five years, the world of voice-activated personal assistants has filled up and rounded out rapidly on a global scale in the last half-decade. Full Story: pymnts.com
I’m a Google Assistant power user. These are its 6 most glaring problems
A number of the 500 million people who use Google Assistant, there most definitely aren’t too many who have embraced it further enthusiastically than I’ve. Full Story: TheNewsTrace