By Integrated Marketing Platform | March 11, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Best digital marketing technology to embrace
A lot of advancements that have been experienced in the business world since the start of the 21st century can be attributed to the advent of new technologies. Full Story: Bizcommunity.com
Reasons why you need to use Video Marketing
Thus, Google will prioritize the site that follows a video marketing strategy. Full Story: TechGenyz
Intent data is the future of B2B marketing
Using intent data to gain a better understanding of your audience is fast becoming the future of B2B marketing. Full Story: Retail Customer Experience
SME business tips business owners should be using in 2021
We’re well into 2021, but for some sme business, the future may still be a bit unpredictable. 2021 will likely spell the end of the COVID-19 pandemic. Full Story: NuWire Investor
How to Write a Kickass Content Marketing Brief
As the saying goes: fail to prepare, prepare to fail. A strong, strategic brief is vital for effective content. Full Story: Business 2 Community
Three Tried-And-True Digital Marketing Methods For 2021 And Beyond
The digital world is constantly changing. In fact, some say that you need to change your marketing strategy every six months or else you’re done for. Full Story: Forbes
Why B2B Companies Shouldn’t Shy Away from Marketing on Instagram
When it comes to B2B marketing on social media, brands currently rely heavily on LinkedIn. It’s the top organic and paid social platform for B2B marketers. Full Story: SmarterCX
Content Marketing and Thought Leadership: What’s the Difference?
Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. Full Story: MarketingProfs.com
SOCIAL MEDIA
Psychological Tactics to Employ For Social Media Marketing
Did you know that social media, along with search and email, are one of the most popular online activities? Full Story: HealthTechZone
B2B Marketers: Generate (More) Social Media Engagement
When it comes to social media, this key metric has changed over the years. In the early days of social it was all about follower growth. Full Story: CMSWire
How to Generate Leads Through Social Media
Social media is THE place to be if you want to build an organic brand presence. Full Story: Business 2 Community
It’s not just a social media problem – how search engines spread misinformation
Search engines are one of society’s primary gateways to information and people, but they are also conduits for misinformation. Full Story: The Conversation US
SEARCH ENGINE
Seven Types Of Services To Avoid When Hiring An SEO Partner
You don’t have to plan and execute a search engine optimization (SEO) strategy by yourself. Full Story: Forbes
How Enterprise Search + Business Intelligence Reveal Market Pulse
It’s important to keep a pulse on the market and be prepared for new conditions in an instant. Business intelligence can help search with that. Full Story: Search Engine Journal
How Search Engines Spread Misinformation
Search engines are one of society’s primary gateways to information and people, but they are also conduits for misinformation. Full Story: Snopes.com
How To Optimize Content For Voice Search: 13 Critical Factors
With voice assistants such as Alexa and Siri being widely adopted, traditional SEO for websites is evolving to include voice search optimization. Full Story: Forbes
MOBILE MARKETING
iOs14 update: If you aren’t advertising on Facebook and Instagram, your business will suffer
We are by now familiar with the Apple iOS privacy updates and the potential impacts they could have on social media advertising. Full Story: Marketing magazine Australia
Amazon Music adds merchandise features to its mobile app
Amazon Music’s app is steadily adding more features beyond basic audio streaming. Having integrated livestreams last year, now the app is getting merchandise features. Full Story: Music Ally
T-Mobile Ad Targeting Explained & How To Opt Out
T-Mobile is making a change to its advertising policy that will result in the use of targeted ads. For those not interested, here’s how to opt out. Full Story: Screen Rant
Three tips for an engaging user experience in mobile apps
In our digital world, creating an engaging user experience is the key to success for app developers. Full Story: Marketing Tech
DIGITAL SIGNAGE/ SCREEN MEDIA
Primedia Outdoor: The edge in digital out-of-home
Primedia Outdoor is the premier provider of out-of-home media solutions within SA and the rest of Africa. Full Story: Business Day
How Verizon Media Became A Growth Company
In fourth quarter 2020, Verizon Media reported revenue growth for the first time since they acquired Yahoo three years ago. Full Story: Forbes
EMAIL MARKETING
Email Professionals: Is It Time You Had A Data Privacy Refresh?
Email marketing frequently operates across borders, with the ever-growing creativity and complexity of campaigns designed to engage customers wherever they are. Full Story: CPO Magazine
Brands now consider email signatures a marketing tool
Does your email marketing strategy include using email signatures? Full Story: FeastMagazine
E-COMMERCE
The ‘new normal’ for e-commerce and how to maintain momentum
Warren Buffet once said that only when the tide goes out do you see who is swimming naked. With Boris Johnson setting out his roadmap out of lockdown, I believe the tide may be going out rather soon. Full Story: The Drum
6 Must-Have Marketing Goals for eCommerce Stores
The right marketing goals are necessary to scale your ecommerce business faster. Check out these six actionable tips. Full Story: Entrepreneur
PUBLIC RELATIONS
How to Use Public Relations to Improve your Recruitment Strategy
Sixty-five percent of life sciences human resources (HR) professionals expect their number of open roles to increase this year. Full Story: BioSpace
5 things your PR team wishes you knew
More than ever, public relations is fundamental to your business’ success. The public’s trust in organisations is critically low, with the pandemic and resulting economic crisis causing a ‘failing trust ecosystem’. Full Story: Bizcommunity.com
MARKET RESEARCH
Is Traditional Market Research Dead? Market Research in Today’s World
Many firms struggle to meet the obligations necessary to stay in business. Full Story: Business 2 Community
How Strategic Market Research Can Help Your Company Determine Your Customer’s Changing Values
While it’s natural for people’s values to evolve throughout their lives, the stress and anxiety that have come with the pandemic have been a catalyst for more rapid change. Full Story: Customer Think
WEB DEVELOPMENT
3 Surefire Strategies to Drive Traffic to Your Website
Making the decision to set up your own website, whether it be for professional services or for selling your own products; it can be daunting thinking about how to get people to visit your website. Full Story: Business 2 Community
How to Select a Website Development Team: A Step-by-Step Guide
If you have decided to start a website on WordPress, it is necessary to select the responsible team from the very start. Full Story: Modern Diplomacy
MARKETING AUTOMATION
The easiest way to fool artificial intelligence
Another week, another artificial intelligence going decidedly off-piste. Full Story: New Scientist
ARTIFICIAL INTELLIGENCE AND 3D: CREATING A WAVE IN GEOSPATIAL INTELLIGENCE
For many years now, the modern way of capturing and depicting the physical space of the world in digital means has helped in the development of society. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
Analytics — the key to driving success in 2021
The global pandemic has driven home the fact data is vital to the success of every organisation. Full Story: IT Brief Australia
10 Ways AI And Machine Learning Are Improving Marketing In 2021
Marketers’ use of AI soared between 2018 and 2020, jumping from 29% in 2018 to 84% in 2020, according to Salesforce Research’s most recent State of Marketing Study. Full Story: Forbes
BRANDING AND DESIGN
Using An International Branding Firm To Boost Your Brand Globally
Brands are quickly realizing the need to take their products and services online and reach a global marketplace. Full Story: Forbes
Five Things Your Brand Is Doing Wrong On Instagram
There’s nothing like knowing that a sneeze from a stranger could kill you to make you suddenly switch to doing all your shopping online. Full Story: Forbes
VOICE STRATEGIES
How to create a seamless interactive voice experience
An interactive voice experience leverages voice enabled devices like smart speakers, voice apps, and mobile chatbots to engage with consumers using voice technology. Full Story: ClickZ
Why Audio Content Is This Year’s Biggest Battle Ground For Big Tech
In the last year there has been over $1 billion in M&A in the audio space, as companies from Amazon to Spotify made investments in the medium, placing bets that audiences would follow suit. Full Story: Forbes