By Integrated Marketing Platform | July 02, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
A Complete Guide for Video Marketing Basics Required By Startups
Videos have become a prime part of content marketing tactics these days. No doubt, attractive and exciting videos increase web traffic by 80%. Full Story: The Costa Rica News
Five Smart Marketing Use Cases For Artificial Intelligence
Leveraging artificial intelligence (AI) is now commonplace in marketing. Full Story: Forbes
3 Trends That’ll Shape Your Pandemic-Recovery Marketing Strategy
Here are three trends marketers should be optimistic about as we recalibrate for reentry. Full Story: Inc. Magazine
Getting beyond the marketing of digital building platforms
With the market flooded with hundreds of solutions, it can be difficult to find ‘the one.’ Full Story: ITProPortal
The Importance Of Making Marketing Campaigns “Low-Calorie”
What comes to mind when I ask you to complete this sentence? “A good marketing campaign should be … ” Catchy? Memorable? Unique? Full Story: Forbes
Increase in marketing efforts combine direct mail and digital audiences
As the world around us is starting to awaken from the pandemic, so too is the level of marketing we are seeing at our clients. Full Story: The Drum
The Marketing Techniques You Need To Adopt This Year
To keep your business moving along the correct path, you need to make sure that your marketing is strong, which usually involves keeping it up to date with what is going on in the marketing world at the time. Full Story: Muncie Voice
A complete guide to affiliate marketing for beginners
In affiliate marketing, you promote another merchant’s or company’s products and they pay you a commission if someone purchases through your affiliate link. Full Story: Augusta Free Press
SOCIAL MEDIA
The two top trends to watch out for in social media
In 2021, it is no surprise that data privacy is still one of the most prominent topics of discussion centred around social media and the Internet. Full Story: Media Update
5 Ways to Step Up Your Distributor Social Media Marketing
With people spending so much time on social media, your social business pages could become your best marketing channels in 2021 and beyond. This is not as hard to achieve as you might think. Full Story: Promo Marketing
Monopoly or Not, the Data Shows Facebook Dominates in Social Media
US courts may not believe Facebook holds a monopoly, but the data doesn’t lie. Full Story: PCMag
Do you remember MySpace and Friendster? This is the history of social media
Believe it or not, we are experiencing the second boom of social media. Full Story: Entrepreneur
SEARCH ENGINE
3 Important SEO Considerations When You Launch a New Website
Launching a new website means you are entering into a sea of established competition. Full Story: Inc. Magazine
3 FACTORS TO FIND OUT WHETHER YOUR SEO IS WORKING FINE OR NOT
SEO is said to be the heart of the website that regulates the healthy working of the website and it needs timely maintenance. Full Story: Influencive
4 Viable Reasons Why You Should Outsource SEO Services
SEO is more than a buzzword nowadays as everyone is eyeing the top SERP rankings. Full Story: Micky News
Real Guest Blogging Suggests 4 Ways to Manage Multiple SEO Projects
Managing multiple SEO projects is probably one of the most challenging tasks for SEO professionals. Full Story: TechBullion
MOBILE MARKETING
Four Tips For Boosting Your Mobile App Conversions
Are you interested in getting more app conversions? If so, you’re in the right place. Full Story: Forbes
2 in 3 advertisers increase mobile marketing budgets as COVID-19 drives m-commerce growth
The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Full Story: AME Info
5 Ways to Make Money with Mobile Games
The popularity of mobile devices and the huge increase in technological capability have taken the mobile app industry to the next level. Full Story: CustomerThink
15 Tips For Ensuring Your Mobile App Stays Fresh And Relevant
As consumer use of smartphones and tablets has continued to grow in recent years, many businesses have developed and launched mobile apps. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
6 ways hybrid workspaces are changing communications
With the hybrid workplace becoming the norm, it’s more important than ever to have an effective and engaging communications strategy. Full Story: Digital Signage Today
EMAIL MARKETING
E-commerce Analytics: How to Drive More Sales with Data
The world of e-commerce has recently undergone quite an expansion. With the combined effects of the pandemic and the shift in shopping habits, e-commerce stores are popping up like mushrooms. Full Story: TechDay
Years-Proven Tactics in Email Marketing: What Will Definitely Work for You
To begin with, effective email marketing has nothing to do with spam that no one reads while checking their inboxes. If used correctly, email marketing is a great way to establish contact with the client and build a long-lasting bond. Full Story: Wales 247
E-COMMERCE
The 7 Mistakes To Avoid While Running An eCommerce Business
You might be wondering what are the mistakes that I need to avoid while running an eCommerce business? Full Story: NewsGram
Facebook Launches 4 New Ecommerce Features
Facebook is introducing new ways for online retailers to get their products discovered by more customers and increase sales. Full Story: Search Engine Journal
PUBLIC RELATIONS
8 Ways to Prepare for Public Relations Success
Before reaching out to journalists to promote your business, lay the groundwork for greater success when the time is right. Full Story: Entrepreneur
How To Measure ROI On A PR Placement
One of the most popular and oft-asked questions from prospective as well as existing clients is, “What is the return on an investment of PR services?” Full Story: Forbes
MARKET RESEARCH
Market researcher: iPhone 12 sold over 100 million times
The iPhone 12 is apparently meeting with considerable demand: Full Story: Market Research Telecast
WEB DEVELOPMENT
Is Your Small Business Website Secure?
It is now easier than ever for business owners to create a company website, but it’s not so simple to build a secure site that will protect user data and financial information. Full Story: Forbes
Who are your website users and what do they want?
People come to your website looking for answers. You have a less than a second to convince them they’re in the right place before they click away. Full Story: Cambridge Network
MARKETING AUTOMATION
Marketing Automation Trends Strengthening Brand-Customer Relationship
he Coronavirus pandemic, in 2020, led to a nationwide lockdown bringing the economy to a standstill. It caused disruptions across industry verticals. Full Story: CIOL
A case for conversational marketing automation: 89% of customers prefer messaging brands
While the future of retail may be largely digital, we know there will be an equally large focus on meaningful communication with consumers. Full Story: The Drum
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence: How far and deep can it go to change the way organisations work?
A wily banker in the mid-1800s made it a point to gain knowledge of political instabilities in Europe and thereby predicted the market. Full Story: Business Insider
Leveraging Unprompted Voice-of-the-Customer Insights for a Connected Enterprise
Today’s customers want one consistent journey, but in order to provide this, the entire enterprise needs to operate in lockstep. Full Story: CustomerThink
BRANDING AND DESIGN
5 things to consider when naming a brand
Brand naming is a creative exercise, but there is a generally accepted process for finding good, available brand names. Full Story: Bizcommunity
7 branding essentials for eCommerce site owners
If you can get these branding essentials right it should help improve your chances of growing your business online. Full Story: KnowTechie
VOICE STRATEGIES
Parents of children called Alexa ask for Amazon assistant name change
Parents of children called Alexa are asking for Amazon to change the name of its virtual assistant, due to their daughters being bullied at school. Full Story: Gearbrain
It’s not you: How to get Alexa, Siri and Google Assistant to understand you better
Voice assistants changed the way we interact with technology. Why set an alarm manually when Alexa can do it for you? Siri can type up your emails. Full Story: Fox News
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