By Integrated Marketing Platform | July 21, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
About The Key Elements Of A Successful Marketing Strategy
At first glance a marketing strategy is a reasonably simple thing, a formal plan that defines the way you’re going to market your products or services, your goals and how you’re going to reach them. Full Story: ValueWalk
Digital marketing expertise for small and mid-sized businesses
An effective digital marketing campaign starts with a strong foundation. Full Story: Lufkin Daily News
Why DTC Is The Next Step For CPG Brands
The consumer packaged goods (CPG) industry is a behemoth, representing nearly 10% of the national GDP. Full Story: Forbes
How microsegmenting boosts B2B conversion rates
Customer segmentation is at the heart of a strong B2B marketing strategy. Full Story: DigitalCommerce360
Content Marketing: A Step-by-Step Guide to Lead Generation
Are you having a hard time using content marketing to generate quality leads for your business? Full Story: Business 2 Community
6 Steps to Crisis-Proof Your Sales and Marketing Strategy
In good times, ensuring sales and marketing alignment is a no-brainer. But when tough times hit, this factor becomes absolutely key to success. Full Story: Business 2 Community
Why Diversity Marketing Is Good Business
Are you missing out on business because your marketing strategy isn’t diverse enough? Full Story: Business.com
Top trends that can drive digital marketing strategy in the COVID-19 world
Here are some of the online marketing trends that have emerged in the ecommerce industry. Full Story: YourStory.com
SOCIAL MEDIA
The Do’s And Don’ts Of Social Media Marketing In 2020
Social media isn’t just for sharing a photo of your entrée or a selfie at the beach. Full Story: Forbes
The Best Of Social Media: Pros And Cons Of Each Platform
The key to getting the most out of your business’s social media presence lies in adopting the right platforms. Full Story: Forbes
Social media is the most popular method of engaging with brands
Salesforce surveyed over 3,500 consumers worldwide to gain a pulse check on how consumers are engaging with brands on different channels and what type of content is most engaging during the pandemic. Full Story: ZDNet
Managing The Social Media Backlash Over Controversial Posts
We see it all the time on the news, someone posts something inflammatory or controversial on social media. Full Story: WWLP.com
SEARCH ENGINE
SEO for small business: Why your small business needs to invest in optimization
For a not-so-tech-savvy business owner, the idea of building a website, investing in SEO, and hiring a guest posting service UK company to promote their brand might seem like an utter waste of money. Full Story: Augusta Free Press
Google SEO 101: Blocking Special Files in Robots.txt
In the latest episode of Ask Google Webmasters, Google’s John Mueller goes over whether or not it’s okay to block special files in robots.txt. Full Story: Search Engine Journal
This WordPress SEO plugin might leave your website vulnerable to attack
Wordfence’s Threat Intelligence team has discovered a vulnerability in a WordPress plugin installed on over two million sites called All In One SEO Pack. Full Story: TechRadar
The most memorable Google algorithm updates of all time
Google releases updates and changes to its search results all the time, many of those updates relate directly to Google’s search ranking algorithms. Full Story: Search Engine Land
MOBILE MARKETING
Top Mobile App Marketing Trends in 2020
We all are passing through a tough time. Social distancing mandates and lockdown rules have compelled people to stay at home; Full Story: YourStory.com
Five Rivers MetroParks launches new mobile app
People who love Five Rivers MetroParks can now access information about parks and trails from their mobile devices as MetroParks releases its new app. Full Story: Dayton 24/7 Now
Snapchat launches ‘mini’ third-party apps
Snapchat has launched a way for developers to build utility experiences within the app that integrate with conversations. Full Story: MobileMarketing Magazine
Classification society ABS launched a new suite of fleet management and vessel compliance services powered by its smart functionality and advanced analytics which will also be available through a new mobile app. Full Story: MarineLink
DIGITAL SIGNAGE/ SCREEN MEDIA
LG’s Releases Coronavirus Response Digital Signage Solutions
LG is expanded its suite of Health Protocol Solutions to help businesses reopen and adjust to the COVID-19 pandemic with new digital signage solutions. Full Story: TechDecisions
A Better Communication Strategy with CAYIN Digital Signage Solution
To further improve communication with customers at the branches and adopt a display queuing system, GH Bank decided to deploy CAYIN’s digital signage solution for providing better services to attract and retain a wide customer base. Full Story: Digital Signage Connection
EMAIL MARKETING
How an Email Ticketing System Can Make Your Team More Productive
Over the past decade, most of the things have become automated – all thanks to the ever-evolving technological landscape. Full Story: Customer Think
How to schedule emails in Gmail and Outlook
With most office jobs working from home right now, email is no longer a “reply as soon as you get this” sort of thing. Full Story: KnowTechie
E-COMMERCE
Manufacturers: Motivate your sales teams to embrace ecommerce
There’s no reason for ecommerce to threaten a sales team―they’re still just as important as they’ve always been―they just need to see the benefit of working with commerce, and to believe it. Full Story: DigitalCommerce360
How to Nail Social Media for eCommerce
Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales. Full Story: Business 2 Community
PUBLIC RELATIONS
7 PR Mistakes That Can Ruin Your Career
PRNEWS often reports on the best practices of communicators and PR professionals, but we rarely acknowledge the mistakes that make or break a career. Full Story: PR News
How PR Pros Can Make Themselves Media Friendly
Recently, PRNEWS ran an essay about how to make your executives media friendly. This is the flip side. Full Story: PR News
MARKET RESEARCH
Market research reports electrification in automotive vehicles to spearhead industry growth
An Esomar certified market research firm, Future Market Insights, projects that the electric motors market is slated to grow at 4.8% CAGR through 2030. Full Story: Control Design
Reports and Data has recently published an all-inclusive report titled “Global Digital Market”. Full Story: Cole of Duty
WEB DEVELOPMENT
New e-commerce platform helps businesses sell more online during COVID-19
Marketplace Solutions, an Expert Shopify and Premier Google Partner, has launched its headquarters in Barrie to design and develop fully optimized Shopify and Amazon e-commerce sales channels for retailers, manufacturers, and wholesale distributors. Full Story: BarrieToday
Businesses underestimate negative impact of bot traffic
Business leaders say about 15% of their web application resources are taken up in dealing with the impact of automated… Full Story: ComputerWeekly.com
MARKETING AUTOMATION
AI for Marketing | 5 Ways to Leverage Artificial Intelligence in Marketing and Advertising
Artificial intelligence is transforming marketing. Full Story: Cole of Duty
AI’s Promise and Challenges for Martech
Our world is on the cusp of an exciting new time. In the coming years, we will witness artificial intelligence as it continues to adapt to different facets of life. Full Story: Street Fight
ANALYTICS & BUSINESS INTELLIGENCE
How to Leverage Marketing Analytics While Building a Robust Marketing Strategy
Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its recent article that sheds light on the role of marketing analytics in forming a cutting-edge marketing strategy. Full Story: Business Wire
Business Intelligence Leader Named to Selling Power’s List
ZoomInfo, a global leader in go-to-market intelligence solutions, today announced that it ranked No. 35 on Selling Power’s list of the “50 Best Companies to Sell For” in 2020. Full Story: Martechcube
BRANDING AND DESIGN
5 Simple Design Tweaks to Grow Your Business Overnight
When it comes to business nowadays, it is all about online presence. And not only business, for that matter. Full Story: Business 2 Community
Branding opportunities on Amazon: Not just for retailers anymore
When you think about Amazon marketing and advertising, naturally the retail sector comes to mind. Full Story: Search Engine Land
VOICE STRATEGIES
Can a Device That Detects Voice Assistant Transmissions Reduce Privacy and Hacking Concerns?
Voice assistants are facing more scrutiny than ever, including a new inquiry by the European Union into potential antitrust violations and ongoing lawsuits over children’s privacy in the U.S. Academic researchers have built a new tool for possibly assuaging some of those privacy concerns. Full Story: Voicebot.ai
How marketers can capitalize on the rise of voice technology
The COVID-19 pandemic has presented new challenges for brands across all industries. Full Story: ClickZ