By Integrated Marketing Platform | January 19, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Digital Marketing Trends To Watch In 2021
No corner of the marketing world changes faster than digital marketing. Full Story: Forbes
5 Reasons Why You Should Hire a Marketing Agency in 2021
We can all agree that 2020’s a year we’re happy to leave behind. Full Story: Business 2 Community
Marketing To Traditional Analog Customers? Read This First
As we enter 2021, industries are looking for every advantage to overcome the setbacks of 2020 and position themselves for growth. Full Story: Forbes
7 Essential Lessons Toward Marketing as a Business Driver
What have we learned in B2B marketing over the past decade? A lot. Full Story: MarTech Today
An Introduction To Business Marketing
As business marketing strategies go, marketing through media is one of the popular and widely used strategies. Full Story: TechBullion
Five Reasons Marketing Will Be Very Different In 2021
One critical lesson we learned in 2020 is that it’s impossible to know what is coming next, but that, of course, doesn’t stop us from making predictions. Full Story: Forbes
Four Ways Small Businesses Can Embrace Digital Marketing In 2021
The year of perfect vision, as I like to call it, has changed the way we see things, especially when it comes to how we engage with customers and how these customers purchase online. Full Story: Forbes
How to Leverage Traditional Marketing Channels to Drive Growth for Your Business
Traditional marketing channels have helped business organizations reach out to their customers and build an everlasting relationship. Full Story: Business 2 Community
SOCIAL MEDIA
Social media consumes a lot of our waking hours, whether or not we intend it to (I mean, those memes aren’t going to chuckle at themselves). Full Story: Business 2 Community
Should Social Media Platforms Lose Legal Protection?
The decision by social media giants to police more content, along with banning U.S. President Donald Trump and some of his supporters from posting, is intensifying a debate in Europe over how to regulate platforms such as Facebook and Twitter. Full Story: Voice of America
The evolution of shoppable content lies in social media streams
With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void. Full Story: Digiday
How Social Media Causes Disruptive Group Dynamics
After the January 6th insurrection at the US Capitol, a colleague messaged me immediately. Full Story: Grit Daily
SEARCH ENGINE
How to Improve Your SEO Ranking (4 Must-See Tips!)
When you have a question, what’s the first thing you do? Full Story: Business 2 Community
5 Steps to improve your website using SEO
Five ways you can improve your website’s SEO strategy by improving your existing content, optimizing your site for mobile users, and building solid backlinks. Full Story: TechGenyz
Top 8 SEO Trends In 2021 That You Cannot Skip Reading
Exponential growth can be seen in the trend of adaptation of the online mode of business by the majority of organizations across the globe. Full Story: Business 2 Community
Optimize your website with these foolproof SEO tips
In a nutshell, search engine optimization or SEO is a term used to define all the techniques and methods to ensure that a website and all its content and pages … Full Story: TechGenyz
MOBILE MARKETING
New mobile app for electric, smart bikes to be launched soon
A new mobile application to book smart bikes will be officially launched in the next few days. Full Story: The New Indian Express
Snapchat debuts video takeover ad format
Snapchat has launched a video takeover solution that enables brands to lay claim to the first ad that users see when they watch Shows. Full Story: MobileMarketing Magazine
How to Prioritize Mobile Marketing Initiatives for Quick-service Restaurants
Quick-service restaurants have a unique opportunity to optimize relationships with customers through frequency of purchase. Full Story: Retail Customer Experience
B2B Industrial Marketplace Launches Mobile App for Sellers
Aucto, an online B2B marketplace for industrial assets, has released a mobile application that makes it easier for corporations to sell assets no longer needed for operations. Full Story: PRNewswire
DIGITAL SIGNAGE/ SCREEN MEDIA
Zoom names its global integrator of the year
MVS Audio Visual has been named Integrator of the Year by Zoom Video Communications at the company’s Global Partner Awards. Full Story: AV Magazine
Analysis: How Malaysian OOH players are bracing for impact with no MCO end in sight
Malaysia reentered the Movement Control Order (MCO) last week, with the states of Melaka, Johor, Penang, Selangor, and Sabah, as well as the federal territories of Kuala Lumpur, Labuan and Putrajaya in lockdown. Full Story: Marketing Interactive
EMAIL MARKETING
Email Marketing Best Practices and Predictions for 2021
Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021. Full Story: Business.com
How Email Marketing Drives Business Success
As a business owner, you’ll need to work diligently to attract new customers. Then, you’ll need to convince these people to return time and time again. Full Story: News Anyway
E-COMMERCE
Three keys to protect and scale ecommerce in 2021
The events of 2020 have permanently altered the way customers engage with businesses. Full Story: The Paypers
Innovative Ecommerce Trends That Will Continue to Grow in 2021
A lot happened in 2020 that’s for sure. It was a record year for the ecommerce industry with a total market growth of +22%. Full Story: Business 2 Community
PUBLIC RELATIONS
Fresh Content Strategy and PR Ideas for a New Year
Woot! We made it to 2021, and it’s time for a fresh start. Full Story: ACHR NEWS
Why And How To Jumpstart Your Brand Strategy With The Power Of PR
“What is the difference between branding, marketing and PR, anyway?” Full Story: Forbes
MARKET RESEARCH
Market Research Methods that Will Give You Proven Results
Most companies implement professional marketing campaigns and pay a lot of money to agencies. Full Story: SWAAY
A New Beginning For Market Research
Quality research is an essential investment for good decision making, but nevertheless it is a cost. Full Story: Forbes
WEB DEVELOPMENT
The impact of web design on your business
Meeting someone for the first time can be kind of tricky. You treat and interact with them based on who you think they are. Full Story: Business Matters
Everything You Need to Know About Being A Back-End Web Developer
Backend development requires a server, application and database. Full Story: BBN Times
MARKETING AUTOMATION
A look at where marketing automation falls short
Marketing automation platforms are amazing tools to help scale communications and keep multitudes of customer journeys going, all from a centralized hub. Full Story: ClickZ
EXPLAINABLE AI: MAKING DECISION-MAKING TRANSPARENT AND INNOVATIVE
Innovation is moving at a dramatic rate. The speed that things like Artificial Intelligence are starting to show may be somewhat perturbing for certain individuals. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
How to ensure business success in a financial crisis
The UK economy is heading for a double-dip recession and the financial markets have taken their worst hit in over a decade, with many businesses having indefinitely, and in some cases irreversibly, shut their doors. Full Story: ITProPortal
Embracing finance-led planning transformation in 2021
Not every finance transformation begins with disruption. Full Story: CFO Dive
BRANDING AND DESIGN
How Branding Supports Search Engine Marketing Success & ROI
It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference. Full Story: Search Engine Journal
Why Authoritative Personal Branding Is More Important Than Ever
There is no doubt that the Covid-19 health and economic crisis has impacted millions across the world in numerous different ways. Full Story: Forbes
VOICE STRATEGIES
Google Guest Mode stops friends ruining your smart speaker suggestions
Google smart speakers and displays will now offer a Guest Mode that doesn’t save interactions between you and Google’s voice assistant. Full Story: Techradar
Microsoft collaborates with Yellow Messenger to transform voice virtual assistants
Conversational interfaces are changing how customers relate to brands and ‘voice’ is playing a key role in enabling smarter brand-to-consumer engagement. Full Story: DATAQUEST