By Integrated Marketing Platform | January 16, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Old-School Content Marketing Use Cases That Still Drive ROI
2020 has arrived, and with it comes exciting new possibilities for achieving content marketing success. Full Story: The Content Standard by Skyword
Twitter Publishes 2020 Marketing Calendar to Help with Strategic Planning
While the holiday spirit is no doubt slowly starting to kick in, many of you are also probably beginning to map out your 2020 marketing approach… Full Story: Social Media Today
The 30 Under 30 Reshaping Marketing And Advertising 2020
Big brands soon took note, viewing it as a unique way to engage with fans by delivering products to their doors nearly instantaneously… Full Story: Forbes
Use These 4 Tools to Increase Your Marketing Knowledge
Today I have some great resources to help you gain more knowledge that will help you become more successful with your marketing strategy. Full Story: Business 2 Community
Where Influencer Marketing is Heading in 2020 and Three Ways to Update Your Instagram Strategy
2019 has proved to be another tumultuous year for influencer marketing. While fears over fake followers rages on, campaigns have continued to achieve great results. Full Story: Talking Influence
The top 20 performance marketing strategies for 2020
The new year is a time to start fresh—it’s a time to reflect on the previous year and take note of things to improve upon and plan for over the next 12 months. Full Story: The Drum
Why Every Sales and Marketing Team Needs a “Boundary Spanner”
Advances in data, technology, and analytics continue to bring new opportunities for improving sales and marketing effectiveness. Full Story: Harvard Business Review
4 Reasons Why You Need Videos in Your Digital Marketing Approach
Making a mark in the online marketplace is the dire need of all businesses out there. Full Story: Business 2 Community
SOCIAL MEDIA
20 Predictions for Social Media Marketing in 2020
It’s that time of the year once again, when all of the kids are writing down their Christmas lists, and all of the adults are jotting down their new year’s resolutions. Full Story: Social Media Today
Snapchat Publishes New Guide for Auto Marketers on the Platform
And Snapchat might actually be the best platform for this exact purpose. Full Story: Social Media Today
Social Media trends to watch out for in 2020
2019 was another exciting year for social media, as the introduction of new algorithms and platform features – combined with the growth in more niche channels – continued to change how consumers engage with brands online. Full Story: Elite Business Magazine
How to Improve Social Media Content: What, When, and Where to Post
How often should I post on social? How many pieces of content should I share on Twitter? What should I put on my LinkedIn company page? Full Story: Skyword
SEARCH ENGINE
5 Things Every SEO Professional Should Be Thankful For
Last week families gathered together to expand their waistlines while reflecting on collective bounties and giving thanks. Full Story: Search Engine Journal
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices
SEO best practices for content and website optimization for higher search engine rankings have gained much attention. Full Story: Business 2 Community
How Google BERT Will Impact SEO and Marketing
Over the years, search engine optimization has become increasingly difficult for marketing teams as Google and other search engines continuously update and improve their algorithms. Full Story: CMSWire
Up Your SEO Game, Techniques for the Holidays: 7 Tried and Tested Rules
The holiday season is quickly approaching and it is unarguably the busiest time of the year, making it the most important time to get and convert those leads into sales. Full Story: Web Writer Spotlight
MOBILE MARKETING
Beyond Growth Hacks: 3 Experts Share Mobile Marketing Strategies for 2020
A rigorous analysis of the reams of mobile and marketing predictions for the new year suggests 2020 will be remembered as the year mobile-first marketing finally grew up. Full Story: Forbes
Advertising in mobile games: Where do I start?
Now that you know why today’s media companies are most threatened by mobile games, and what type of consumer you’ll encounter playing mobile games, it’s time to dig into the execution itself? Full Story: Mobile Marketing Magazine
T-Mobile has launched nationwide 5G. Here’s what that means
T-Mobile on Monday announced the launch of its nationwide 5G network, in what CEO John Legere called “a huge step towards 5G for all.” Story: CNN
How to add bookmarks in Google Chrome on desktop or mobile
Saving commonly used web pages as bookmarks is a convenient way to keep your browser organized and simplify visiting your favorite websites on the internet. Full Story: Business Insider
DIGITAL SIGNAGE/ SCREEN MEDIA
3 metrics every digital signage project should measure
Have you heard about the successful start-up all over TechCrunch because they don’t collect any metrics? Full Story: Digital Signage Today
Why Outdoor Advertising Right Now is Like the Internet of 15 Years Ago
The billboard is, in many ways, the original advertising form as it was already widely used in Roman times. Full Story: Digital Signage Connection
EMAIL MARKETING
Email Localization Campaigns – Designing them Right
With around 280 million emails being sent every day across the world, it is quite clear that emails are a global phenomenon. Full Story: Business 2 Community
5 Ways Your Emails Compare to Thanksgiving Sides
As millions of people prepare to indulge in their annual Thanksgiving meals, let’s give thanks for the bountiful feast that triggered, transactional, and promotional emails offer your company and thousands of businesses like yours. Martechcube
E-COMMERCE
Can Amazon Be King? How The Ecommerce Leader Could Surpass The Duopoly
Amazon has become the indisputable number three digital ad platform, after Google and Facebook? Full Story: AdExchanger
The Top 10 Ecommerce Trends for 2020
Mark Lowndes, senior director analyst, commerce technologies and experience at Gartner, delivered one of the many presentations at Modern Commerce Day 2019 in Amsterdam. Full Story: CMSWire
PUBLIC RELATIONS
How To Make Public Relations Personal
A business must grow with the times to flourish, but preserve its identity to exist. This is the conflict that industries such as public relations have faced in recent years. Full Story: Forbes
The Cold, Hard Truth: The PR and Ad Industries Are Still Hooked on “Vanity Metrics”
This sparked all kinds of conversation–mostly around why the campaign was a failure. Full Story: Business 2 Community
MARKET RESEARCH
Why Market Research Report And Predictive Business Strategy by 2026
The detailed market intelligence report on the Whey market applies the best of both primary and secondary research to weighs… Full Story: Chronicle Voice
Survey: Higher Number of Small Businesses Hurt by Tariffs
A growing number of small business owners say the Trump administration’s trade tariffs and policy are hurting their companies. Full Story: Business Journal Daily
WEB DEVELOPMENT
3 (Proven) Tips That Get Website Visitors to Stay
Did you know? The average American’s attention span has plummeted down to 8 seconds. Full Story: Business 2 Community
4 Tips for Building a Profitable Affiliate Website
Do you want to make residual income with affiliate marketing? If so, you’re not alone. Statista estimates that by the year 2020, affiliate spending in the United States will reach an all-time high of 6.8 billion dollars. Full Story: Business 2 Community
MARKETING AUTOMATION
Marketing Automation is Used to Its Full Capacity by Only 2% of B2B Marketers
Communigator has collaborated with Smart Insights to bring us their recent survey results in relation to Marketing Automation. Full Story: MarTech Series
How Marketing Automation Changed Marketing History
With the ever-increasing demand on time, there’s an excitement raised with the very idea of the flexibility that marketing automation offers. Full Story: Pulse Headlines
ANALYTICS & BUSINESS INTELLIGENCE
How Data Analytics Helps Achieve Better Results
Today is the era where HR is transforming with the help of data analytics. Full Story: Business 2 Community
How Analytics Are Driving Digital Transformation
For any company that depends on data to drive its applications and business strategies — and let’s face that means most enterprises… Full Story: CMSWire
BRANDING AND DESIGN
15 Non-Intrusive Ways Employees Can Help With Branding
People who work daily with the company’s services and products have insights that can’t be found anywhere else. Full Story: Small Business Trends
The Golden Rule Of Branding: Perspective Is Necessary
About a decade ago, I read an article about a new disposable toothbrush. The product itself was modestly interesting: Full Story: Forbes
VOICE STRATEGIES
Google Assistant Will Replace Voice Search in Chrome This Year
Google Assistant will take over voice searching in the Chrome browser this year, replacing the current voice search method, judging from two elements in the software first spotted by XDA. Full Story: Voicebot.ai
The 2020 Guide to Voice Technology
One day, we will live in the golden age of voice control – our eyes and thumbs freed from the screen as we converse intuitively with the technology around us. Today is not that day. Full Story: Residential Tech Today