By Integrated Marketing Platform | February 05, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Three Ways AI Can Help You Evolve Your Digital Marketing Strategy
There are only a few other marketing innovations that shocked business owners, marketers and developers over the last decade like artificial intelligence. Full Story: Forbes
Category Marketing: Getting Back to Marketing Basics
Analysts blame poor retail sales on Johnson’s change in management philosophy drawn from his days at Apple, where the concept of a sale was an anathema. Full Story: Business 2 Community
5 Top Influencer Marketing Tools to Find the Most Influential People
Influencers are well trusted and have earned authority in their niche. Check out these 5 influencer marketing tools to help you find them. Full Story: Search Engine Journal
Influencer Marketing Strategy Won’t Work Without This One Key Ingredient
Clout, skill, charisma and content are all vital ingredients of an effective influencer strategy, but without empathy, there is no guarantee it’ll last. Full Story: Entrepreneur
The Big Challenge for Marketers and Marketing in 2021: Michael Barber on Marketing Smarts
And when we don’t feel as if we have the ability to impact other areas, it makes advertising and comms much more challenging. Full Story: MarketingProfs.com
Five things to try with your marketing in 2021
When it comes to marketing, 2020 made us adept at being agile and considered in our creativity. Full Story: SME Magazine
10 practical ways to grow your local business with digital marketing in 2021
Digital marketing for local business is quite different from how to do marketing for a national or global business. Full Story: Marketing Tech
LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers
Canceled tradeshows. Virtual customer events. Postponed sales meetings. Full Story: MarketingProfs.com
SOCIAL MEDIA
4 Reasons to Make Social Media Part of Your Digital Marketing
In the fast-paced, technology-driven world, the vast part of our day is spent online. Full Story: Business 2 Community
6 Simple Tips to Boost Social Media Engagement Results
By now, you and your company should understand the value of social media engagement, leveraging social media accounts to the fullest, and how it can affect growth for businesses. Full Story: Business 2 Community
How to Use Biographical Info to Market Your Business on Social Media
Starting and building a business can be an incredibly exciting, challenging, and life-changing experience. Full Story: BBN Times
Social media platforms clamp down on accounts with stolen usernames
Instagram has taken down over 100 accounts which were hijacked and sold for their high value usernames allegedly by members of an online marketplace called OGUsers, according to Reuters report. Full Story: Livemint
SEARCH ENGINE
Help Your Site Rank Higher With These 8 Advanced SEO Techniques
You’ve mastered the SEO basics and are effectively using keywords and phrases to drive traffic to your website. Full Story: Onrec
Breaking: Google Ads to Phase Out Modified Broad Match
Modified broad match will be sunset, with phrase match taking over. Here’s what this means for advertisers and how queries match to keywords. Full Story: Search Engine Journal
Is Bing best? Testing four search engine alternatives to Google
Google says that if the government’s proposed News Media Bargaining Code goes through it would no longer be able to offer Google Search in Australia. Full Story: The Sydney Morning Herald
Using aged domains to grow your business online
Startups are a dime a dozen these days. Full Story: VentureBeat
MOBILE MARKETING
9 THINGS YOU SHOULD KNOW ABOUT SMS MARKETING
Text message marketing is having a revival. Full Story: Built In
T-Mobile Warns Investors of More Costs Ahead as It Digests Sprint
Cellphone carrier reports roughly flat fourth-quarter profit after expenses for integrating onetime rival. Full Story: The Wall Street Journal
As 2021 gets into full swing it is a good time to reflect on what has been going on in our industry and look ahead to what we can expect in the coming months. Full Story: Forbes
New Amazon Mobile GetLink for Social Media Affiliate Sharing
Amazon announces Mobile GetLink, a solution for sharing affiliate links on social media and direct messaging. Full Story: Search Engine Journal
DIGITAL SIGNAGE/ SCREEN MEDIA
How to Make Interactive Touch Screens Safe During and After COVID … and Generate New Revenue
All customer-facing businesses have been dealing with COVID-related challenges that have adversely affected their revenue, if not their ability to stay in business altogether. Full Story: rAVe
Like It or Not, Retailers Are Becoming Technology Companies
A general feeling among the guest speakers, retailers and technology companies participating in this year’s virtual NRF Show is that technology was the key to surviving the miserable pandemic of 2020. Full Story: CSNews Online
EMAIL MARKETING
Email Marketing Through the Eyes of AI
Email marketing is one of the most fruitful techniques, and it’s not unheard of for email marketing platforms to take full advantage of automation tools and AI technology. Full Story: Multichannel Merchant
More than three billion emails and passwords were just leaked online
Normally when a data breach occurs, the cybercriminals responsible may leak the usernames and passwords stolen from one organization or company. Full Story: TechRadar
E-COMMERCE
Does Influencer Marketing Work For E-Commerce?
There are three prongs in the very subject of this article: who can be an influencer, the importance of influencer marketing in e-commerce and whether or not the former adds value to the latter’s ecosystem. Full Story: Forbes
Ecommerce and COVID-19 – the good, the bad, and the ugly
How did the COVID-19 crisis accelerate ecommerce expansion towards new merchants, new customers, and different types of products? Full Story: The Paypers
PUBLIC RELATIONS
PR Lessons From A Horrible, Terrible, No-Good Year
I think it’s safe to say that 2020 ties with 1929 as one of the worst years the world has endured in modern times. But whatever doesn’t kill us makes us smarter. Full Story: Forbes
PR offers crucial opportunities for Covid-stressed businesses
Public Relations is generally one of the most cost-effective components of communications strategies and during the COVID-19 downturn, its worth has increased significantly, says Obren Msuku, managing director at Msuku Media. Full Story: Media Update
MARKET RESEARCH
Market research spend continues to contract
While the contraction in research budgets is not as marked as the Covid-19 lows of the previous two quarters, the results indicate that available spend for market research has been declining for over five years. Full Story: Research Live
Best Market Research Companies
One of the most famous statisticians of the 20th century and recognized thought leader of the quality movement, W. Edwards Deming famously said, “Without data, you’re just another person with an opinion.” Full Story: Investopedia
WEB DEVELOPMENT
Websites for Small Business: How to Get Noticed in 1 Hour a Day
It’s not enough just to have a website; small business owners need to think about how to get more visits to their websites. Full Story: Business.com
14 coding courses: Learn CSS, HTML, JavaScript, and more online
If you want a job as a web developer or a web designer, check out the courses in this online training bundle and learn must-have skills. Full Story: TechRepublic
MARKETING AUTOMATION
65 Percent Of Marketers Plan To Increase Marketing Spend Through 2021
Marketers are ready to tackle the new year, as evidenced by a new CMO Council report in which 65 percent of marketers say they plan to increase marketing spend through 2021. Just 10 percent will reduce their budgets, while 24 percent expect no change. Full Story: AList
Privacy Technology & Legal Updates: Death to the Cookie
2020 changed how marketers need to approach their customers – perhaps forever. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
Six-figure investment will support technology to help retailers recover
Leeds-based digital marketing provider, Modo25, has won a six-figure Government investment to support its new retail AdTech platform – BOSCO™. Full Story: The Business Desk
How to Perfect Your Lead Generation Process
Perfecting the lead generation process could result in more sales and faster business growth. Full Story: Business News Daily
BRANDING AND DESIGN
Personal Branding on Instagram: Why Is It Important, and Who Should Take This Opportunity?
You may be trying to become a celebrity on social media or merely expand brand awareness on Instagram. Full Story: CelebMix
How and when to rebrand your business
The big rebrand is an inevitable fact of doing business today. Companies adapt, they release new products, they change their focus, and often that means the identity they started out with no longer fits the business they’re morphing into. Full Story: Creative Review
VOICE STRATEGIES
Ask Alexa: our weekly take on the best commands, tips, tricks and Skills
If you think you’ve mastered your voice assistant, you’re probably wrong. The wide range of things you can do with Alexa is astonishing, and it’s learning all the time. Full Story: Which?
How e-commerce platforms can grow and expand using local language options in 2021
Brands and marketers will have to focus on the usage of regional language strategy within their digital strategy in the coming year, 2021 holds great potential to be the breakthrough year in the social commerce industry and usage of local language… Full Story: ETBrandEquity.com