By Integrated Marketing Platform | February 18, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
7 Ways to Make Digital Marketing Work For Your Business
The marketing world we know today has a significant history. Full Story: Business 2 Community
When Marketing a Freemium App, Measure These 5 Things
When marketing any product or service, it’s easy to get data fatigue and even harder to ensure you have the tracking in place to collect data. Full Story: G2
What Is the Future of Video Marketing?
94% of marketers find video marketing a key element in their marketing strategy, reports Vidyard. That is why it is now crucial to cut through the news to stay ahead in the game. Full Story: MarTech Advisor
How Purpose-Driven Marketing Can Help Small Businesses Compete Against Large Companies
Build a brand that not only tells a story but also gives consumers a story to tell others. Full Story: Entrepreneur
How to apply startup marketing thinking to all organisations
How this marketing chief is tackling strategy in a technology startup and the lessons every CMO can learn from it. Full Story: CMO
How to Create a Successful Influencer Marketing Campaign
When you’re planning how to create a successful influencer marketing campaign, there are many factors that come into play. Full Story: Business 2 Community
Why Video Should be Part of Your Marketing Strategy
A third of the time people spend online is dedicated to watching videos, which is why it’s no surprise that 93% of marketers are using it¹ as part of their marketing efforts. Full Story: Business 2 Community
Marketers: Shake up your strategies in 2020
Battle post-holiday ad fatigue and get a fast start in the new year by putting the consumer first. Full Story: ClickZ
SOCIAL MEDIA
How to Use Social Media Stories to Boost Engagement
Are you optimizing all the social media features available to you to boost engagement? Full Story: Business 2 Community
Social Media Tool Free Trials: 20+ Awesome Tools You Can Try Before You Buy
Social media is the world’s largest database of marketing insights. Full Story: Business 2 Community
Top 4 reasons why your business needs social media
Social media is a wonderful tool for any business to increase their digital fingerprint across the internet. Full Story: Reno Gazette-Journal
5 Reasons your Digital Marketing is Under Performing
Digital marketing and search engine optimisation has the potential to send a steady stream of relevant traffic to your website and ultimately generate leads and sales. Full Story: Business 2 Community
SEARCH ENGINE
How Your SEO Strategy Needs To Adapt For Developments In 2020
Going into 2010, Rand Fishkin at MOZ predicted that over the course of the decade, Google queries would drive less and less traffic. Full Story: Forbes
Google SEO Strategy: How to use Video Content to Improve Page Ranking
Follow this quick guide to know how you can take advantage of video content to improve your Google SEO, site traffic, and SERP ranking. Full Story: Edgy Labs
Google’s SEO Best Practices Summed Up in New Video
The latest episode of Google’s Search for Beginners video series goes over the best (and worst) practices for SEO. Full Story: Search Engine Journal
Why Guest Blogging Is Important Factor For SEO?
It is now proved that guest blogging is an important factor to increase SEO rankings. Full Story: VENTS Magazine
MOBILE MARKETING
Social channels are essential to customer engagement and personalised experiences
By now, social messaging apps are a fact of life – not just in our personal lives, but for businesses that want to communicate effectively with their customers. Full Story: MobileMarketing Magazine
Mobile in-app video ad spend up 110% across APAC
Mobile in-app video ad spend was up 110% across the Asia Pacific region in the fourth quarter of 2019. Full Story: AdNews
Here’s How 5G Could Shake Up Your Business—And How To Prepare Today
If you’ve made it through the first 20 years of this century without having your industry turned upside down, that doesn’t mean it’s safe to rest on your laurels. Full Story: Forbes
Samsung appointed a new mobile boss as it faces ‘peak smartphone’ and competition from all sides
Roh, who’s been at Samsung since the late 1990s, previously served as head of research for the firm’s mobile business. Full Story: Business Insider
DIGITAL SIGNAGE/ SCREEN MEDIA
3 reasons to consider deploying a digital signage kiosk
Digital signage and kiosks tend to be two sides of the same coin, which is why they often work so well together. Full Story: Digital Signage Today
Digital OOH will Explode in 2020. Here’s Why
Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. Full Story: MarTech Advisor
EMAIL MARKETING
Why email marketing should work, and why it often doesn’t
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow. Full Story: MarTech Today
Rewards Programs Drive Email Marketing Success
A top priority of ecommerce companies is to attract high-converting traffic. Email marketing is a critical bridge to entice prospects to browse and shop. Full Story: Practical Ecommerce
E-COMMERCE
19 Helpful Tools for Amazon Sellers
Amazon’s marketplace represents an opportunity for merchants, provided they select the right products and promote them correctly. Full Story: Practical Ecommerce
E-commerce website development Market trends in 2020
Buying goods and services online has become a common practice among many people worldwide. Full Story: WhaTech
PUBLIC RELATIONS
Four ways to gain support for your rebranded product using PR
Public relations can be used as a marketing tool that can help your rebranded product reach its goals. Full Story: Media Update
Show the PR Love: How to Build Relationships With the Media
Here are a handful of ways you can build mutually beneficial relationships with members of the media. Full Story: MarketingProfs.com
MARKET RESEARCH
Business Rules Management Market Research details opportunities and analysis 2020-2025
The business rules management market research report also encompasses an effective presentation of facts and figures related to study through bar graphs, pie charts, and infographic, covering 360-degree outlook of the market. Full Story: Nyse Nasdaq Live
How Market Research Can Help You Allocate Your 2020 Marketing Budget
In order to balance all of the wants from stakeholders, CMOs will have to show why they are making certain marketing budget decisions. Customer Think
WEB DEVELOPMENT
What are the best web design platforms in 2020?
Web design has come a long way since the early days of primitive HTML and CSS programming. Full Story: Omega Underground
Four Web Design Tips To Convert Visitors Into Customers
As the CEO of a digital marketing agency, I’ve learned that every business needs to invest in improving online visibility because of consumer behavior. Full Story: Forbes
MARKETING AUTOMATION
AI for startups: 4 adoption recommendations entrepreneurs should keep in mind
AI’s rapid rise has swept up companies across the world. Here are four strategic considerations to weigh while leveraging the fundamental predictive enabler in your startup. Full Story: YourStory.com
28% of ‘CX leaders’ are planning to invest in AI in 2020
Brands leading the way in CX are three times more likely to have significantly exceeded their 2019 business goals. Full Story: Econsultancy
ANALYTICS & BUSINESS INTELLIGENCE
How Tableau makes data analytics and visualization easier to understand
Tableau Software provides the tools organizations need to transform massive volumes of business-generated data into digestible, understandable, and actionable information. Full Story: TechRepublic
What Are The Pitfalls Of People Analytics And Data-Driven HR?
People-related data is arguably HR’s most important asset. Full Story: Forbes
BRANDING AND DESIGN
4 Personal Branding Strategies You Can Implement Today
If you’re an entrepreneur, chances are you already know the value of personal branding. Full Story: Entrepreneur
The brand safety challenge in digital advertising
Was your ad delivered in a brand safe environment and how do you know for sure? Full Story: The Drum
VOICE STRATEGIES
5 unexpected uses for your Amazon Echo
Alexa has several hidden abilities that you need to be using. Full Story: CNET
Google Home Vs Amazon Echo: A Comparison
The smart home market is changing dramatically. And Amazon and Google are at the root of that. Full Story: Forbes