By Integrated Marketing Platform | December 29, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Scale Your Business with a Comprehensive Digital Marketing Plan
Give your digital marketing strategy a boost with this Cyber Week discount. Full Story: Entrepreneur
How event engagement scoring supports marketing and sales teams
Events, both in-person and virtual, are full of data points. Attendees are registering, attending keynote sessions, asking questions, sending messages, networking, visiting booths, talking to staff, and more. Full Story: VentureBeat
Experiential marketing: 5 of the top trends from 2021
But what do audiences want from brands in the real world? And what do brilliant brand experiences look like, in 2021 and beyond? Full Story: The Drum
Why marketing personalization has yet to pay off
Forrester analyst discusses why personalization investments aren’t paying off, what marketers can expect in 2022 in technology — and in the job market. Full Story: SearchCustomerExperience
How To Make Your Marketing Strategy A Reality
Developing and implementing a strategy that helps your product sell itself is an aspiration for many businesses. Full Story: Forbes
2 Digital Marketing Trends to Consider for 2022
Learn about these two trending marketing approaches as you plan your digital marketing strategy for the new year. Full Story: Inc. Magazine
Scale Your Digital Marketing This Holiday Season
Develop an awesome digital marketing strategy online. Full Story: Entrepreneur
Choosing the Best Digital Marketing Company for Your Business in 2022
Hiring a digital marketing agency can be your first step in achieving targeted digital growth. Full Story: Entrepreneur
SOCIAL MEDIA
The top social media posts of 2021
But which posts got users tapping the heart and thumbs-up icons most in 2021? Here are some of the most viral social media moments from the past 12 months. Full Story: The Week UK
We take a look at new principles that modern, social media aware marketing campaigns should utilize Full Story: The Citizen
Top 5 social media marketing trends to look out for in 2022
With 2021 drawing to a close and 2022 just a few weeks away we look forward to the new year and the key social media marketing trend for 2022. Full Story: Browser Media
How To Convert Conversations Into Leads On Social Media
Social media has never been a hotter avenue for marketers to venture down than it is today. Full Story: Forbes
SEARCH ENGINE
What Are Signed Exchanges And How Do They Help SEO?
Several years ago, Google created Accelerated Mobile Pages, or AMP, to help mobile devices browse the internet quickly. Full Story: Forbes
Five Counterproductive SEO Tactics To Avoid (And What To Do Instead)
Google’s PageRank algorithm is forever a work in progress. Full Story: Forbes
Does The New ‘You’ Search Engine Stand A Chance Against Google?
The new search engine You.com has set out to end the days of Google domination with enhanced privacy, no ads, and an innovative new design and layout. Full Story: Screen Rant
Keyword Stuffing Can Kill Your SEO: Here’s How to Avoid it
Your website depends on SEO, especially when trying to have your website rank for specific keywords. Full Story: London Post
MOBILE MARKETING
How to Opt Out of Verizon’s Custom Experience Tracking
Unless you manually opt out of the program, Verizon will store personal information and create user interest profiles. Full Story: WIRED
6 important tips for holiday season mobile marketing
The holiday season presents an abundance of opportunity for mobile marketers. And that’s truer now than ever. Full Story: The Drum
16 Essential Considerations For An Effective Business Mobile App
The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: the ability to be ever-present and ready to serve customers through a custom mobile app. Full Story: Forbes
How to grow your small business with a mobile app
If you’re a business owner, a mobile app has probably crossed your mind at some point. Full Story: The Salt Lake Tribune
DIGITAL SIGNAGE/ SCREEN MEDIA
IN A FULL-MOTION WORLD, DIGITAL OOH IS THE DYNAMIC FUTURE
No one will argue that TV has been the king of advertising media since the existence of the medium. Full Story: Ad Age
Marketers increasingly include DOOH in their omnichannel campaigns
DPAA, the global trade marketing association, driving the DOOH media growth and its growing role in the Omnichannel mix, has announced the results of its annual Media Decision Makers Study. Full Story: Media4Growth
EMAIL MARKETING
Top 9 Email Mistakes Marketers Make During the Holiday Season
The Christmas holidays are almost here! Though it’s a cheerful period for everyone, it’s also a “hot season” for marketers. The marketing team has a lot of work to create the perfect festive branding of their products or services, maintain launched campaigns, and make reports. Full Story: Business 2 Community
How email marketing is changing and what marketers should do about it
Find out what’s been added to the Email Marketing Periodic Table. Full Story: MarTech
E-COMMERCE
How to Start an eCommerce Business: A Complete Guide for the New Year
Over the last five years, online shopping grew exponentially. Full Story: The Tech Report
9 Essential Ecommerce Site Optimizations to Boost Holiday Sales
Check out these proven tips for driving higher average order value and conversions to sale on your ecommerce site this holiday season. Full Story: Search Engine Journal
PUBLIC RELATIONS
5 Ways Public Relations Can Help You Get Verified On Social Media
Public relations is invaluable to businesses and individuals for numerous reasons. Full Story: Forbes
8 Key Performance Indicators for PR — What Really Matters?
There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results. Full Story: Entrepreneur
MARKET RESEARCH
Get Ahead of the Competition with These 4 Target Market Research Tools
Today I have some target market research resources to help you learn from the competition in your niche. Full Story: Business 2 Community
WEB DEVELOPMENT
5 Reasons You Should Adopt a Micro Frontend Architecture
Micro frontends are an architectural approach to frontend development that has become increasingly popular. Full Story: SitePoint
Top 100 Big Data Companies Driving Innovation in 2021
The top big data companies revolutionize the digital ecosystem with disruptive solutions. Full Story: Analytics Insight
MARKETING AUTOMATION
The 5 Marketing Automation Vendors to Watch in 2022
To help you keep your finger on the pulse of the marketplace, we’ve turned our gaze to the future of marketing automation software. Full Story: Solutions Review
AI is revolutionising this industry. Right investments could lead to big profits
Several AI applications are gaining traction in how businesses are pushing innovation and developing business strategies. Full Story: Mint
ANALYTICS & BUSINESS INTELLIGENCE
How is Computer Vision Used in Marketing?
Computer vision has advanced in great strides, allowing new marketing opportunities. Full Story: Analytics Insight
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
BRANDING AND DESIGN
Eight Essential Components Every Brand Story Needs To Succeed
Storytelling is an innate part of the human experience. That’s why a great brand story can spread and catch consumers’ attention more effectively than a generic marketing campaign ever could. Full Story: Forbes
What To Consider When Pivoting Your Brand
What is a brand pivot anyway? Pivoting a brand is a significant shift in strategy to attain new growth. Full Story: Forbes
VOICE STRATEGIES
Top Five Advances in Voice-Assistant Technology in 2021
Voice search, also called voice-enabled, allows the user to use a voice command to search the Internet, a website, or an app. Full Story: Analytics Insight