By Integrated Marketing Platform | December 10, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Co-Marketing Strategy: How Can Businesses Reach a Wider Audience Amid the Crisis?
For a low-risk, high-impact approach, a co-marketing strategy should be something that more businesses need to start adopting. Full Story: Business 2 Community
The role of the 2020 crisis in shaping content marketing strategy for next year
Experts across categories come together at BuzzInContent Conversations 2020 and express how the Covid-19 crisis made them reimagine the future of content marketing in a better way. Full Story: Buzz In Content
Improve Your Brand By Marketing How You Treat Your Employees
The impact of the pandemic left millions out of work. Despite the high unemployment numbers, some companies are still struggling to recruit and hire enough employees to fill all their openings. Full Story: Forbes
Are retargeted ads better at driving sales or annoying shoppers?
A new study finds that retargeting ads to consumers can drive sales for retailers or it can tick them off. Full Story: RetailWire
What Is Paid Marketing? Strategies To Reach Your Business Goals
Paid marketing is one of the quickest ways to help potential customers discover your brand and offerings. Full Story: Forbes
Four key attributes of an award-winning marketing campaign
2020 has been a year of disruption, and marketers, like most businesses and consumers, have been on the receiving end. Full Story: Warc
Marketing’s Essential Role In Change: Stories Matter, But Which One?
In my last article, we looked at how companies have a tendency toward deafness when it comes to getting to know their people. Full Story: Forbes
6 Tips for Omnichannel Marketing Success
Shopping habits are rapidly evolving as the penetration of digital technology increasingly blurs the line between virtual and real-world experiences. Full Story: Forbes
SOCIAL MEDIA
6 Steps for Better Social Media Engagement
Think of your strategy as a machine that’s made up of different small parts all working toward one goal. Full Story: Entrepreneur
Social media provides SMEs with tools to mitigate internationalisation-related threats
For SMEs seeking to enter the international markets, social media is a tool for overcoming liabilities connected to their smallness, newness and foreignness, a new study from the University of Eastern Finland shows. Full Story: EurekAlert
Social Media for Writers: A Guide to Building Readership
Writer marketing gurus all emphasize how important it is to stay connected with audiences. Full Story: Business 2 Community
Social Media Hashtags: Protecting Your Brand’s Reputation and Trust
On social media knowing where to connect with people can occasionally feel unintuitive, particularly if you are new to it. Full Story: CMSWire
SEARCH ENGINE
How to Strengthen Your Website’s SEO
Search engine optimization (SEO) is used to improve a website’s ranking on major search engines like Google and Bing. Full Story: Business 2 Community
Google’s John Mueller: No Black Hat SEO on Adult Websites
Google’s John Mueller says black hat SEO is never a good idea, even on adult websites. Full Story: Search Engine Journal
Why SEO Needs Great Copywriters?
There are probably some quick SEO fixes you can make to boost your website traffic. However, there’s only so much you can do without a little help from copywriters. Full Story: Vizaca.com
Google Reveals Top Searches of 2020
Google published its annual report of top trending searches, revealing the most popular keywords across different categories. Full Story: Search Engine Journal
MOBILE MARKETING
From mobile money to blockchain: How this UN agency’s tech stops people starving
How the Nobel Prize-winning World Food Programme is using tech to “hack hunger” in the Middle East and beyond. Full Story: ZDNet
4 Instagram Tools to Improve Your eCommerce Strategy
Today I have some Instagram resources to help you increase your mobile marketing sales. Full Story: Business 2 Community
How brands can leverage mobile apps to drive additional revenue
Mobile Marketing: What are the trends you’ve seen in mobile app usage and advertising this past year? Full Story: MobileMarketing Magazine
It’s going to be the best Christmas ever, for in-game advertising
The ‘golden quarter’ is usually exemplified by retailers and luxury brands throwing huge budgets at extravagant festive ad campaigns. Full Story: MobileMarketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
How a sales restructure helped Global make better audio and DOOH campaigns
For it to enjoy the benefit of these channels, it needed to learn how to make them work in tandem. Full Story: The Drum
Bright Displays, Brighter Bottom Line
As a Digital Out of Home (DOOH) professional, your aim is simple: help clients create and deliver amazing, eyecatching visual experiences that wow audiences—and keep everyone’s bottom line alight. Full Story: Digital Signage Today
EMAIL MARKETING
21 Tips to Improve Your Email Marketing
How can you boost the effectiveness of your email marketing efforts? Full Story: MarketingProfs.com
How To Grow Your Tech Company With Email Marketing In 2021
Email marketing has been one of the most effective ways to grow your tech business this year, and we don’t think that will change in 2021. Full Story: Forbes
E-COMMERCE
4 Tips on Building an eCommerce Website
Launching an eCommerce website is a must for leading market companies. Statistics show that more and more customers purchase online every year. Full Story: Robotics and Automation News
E-Commerce & Food Delivery Jobs Growing During Recession
New report shows e-Commerce and food delivery work growing during recession and unemployment, but jobs more precarious than ever. Full Story: Entrepreneur
PUBLIC RELATIONS
When communication breakdown happens
Back in March, politicians around the world discovered that their trusty communications playbook had no page explaining how to deal with a global pandemic. Full Story: PR Week
How to deliver meaningful, safe messages about mental health
A health care comms expert shares lessons learned from a campaign to support mental health during the pandemic. Full Story: PR Daily
MARKET RESEARCH
Can tech democratise B2B market research?
Technology is helping make B2B market research easier and cheaper for everyone from corporates to SMEs, but will communications improve as a result? Full Story: Marketing Week
Five Steps To Faster Market Research
In its traditional sense, research is synonymous with time. It takes time to thoroughly analyze markets and customers, document all your findings and then coherently present them with ample evidence. Full Story: Forbes
WEB DEVELOPMENT
Why JavaScript is So Valuable for App Development When it’s Not Primary Language for App Development
The software and the technology industry are constantly evolving and taking a shape of something new every day. Full Story: DC Velocity
Why is It Important to Trust a Good Software Development Company Like Moove IT?
With the growth of technologies, companies of all sectors have acquired the ability to adapt in all possible ways to the needs of their users. Full Story: Programming Insider
MARKETING AUTOMATION
A Road Map For Artificial Intelligence In Sales And Marketing
Every company has got some automation — if not artificial intelligence (AI) — initiatives going on. Full Story: Forbes
Artificial Intelligence Enhances Digital Marketing Efforts
Organizations are discovering special solutions for keeping sales engines running around the clock. In this movement companies utilizing joined digital marketing methodologies will lead the industry. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
Learn GSuite, Google Analytics, Google Data Studio, and More to Help Grow Your Business
Get the most of Google’s product suite and increase your productivity. Full Story: Entrepreneur
Indicative Customer Analytics Platform Approved on Google Cloud Marketplace
Indicative, a leading Customer Analytics software company, announced its inclusion in the Google Cloud Marketplace. Full Story: MarTech Series
BRANDING AND DESIGN
Place Branding and the Holiday Season
Times of crisis—such as, say, a pandemic year with one doozy of an election added in—often bare out the fundamentals about who and what we are, but less often do they result in real transformative change in how we act in society. Full Story: Business 2 Community
Five Tips For Launching A Successful Startup
Creating a business from scratch involves a painstaking process of thorough preparation, design, research and strategy. But challenging as it may be, getting your business off the ground is possible. Full Story: Forbes
VOICE STRATEGIES
Alexa is now a ‘Voice Assistant Referee’ for Prime Video Premier League games
Amazon’s virtual assistant has been brushing up on the rules of the beautiful game. Full Story: Metro
4 annoying things Alexa does on your Amazon Echo and how to fix it
Amazon’s voice assistant isn’t perfect, but changing these settings could make you much happier with your Echo speaker. Full Story: CNET