By Integrated Marketing Platform | August 04, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Conduct a Market Analysis for Your Business
A market analysis is a thorough assessment of a market within a specific industry. Full Story: Business News Daily
CMOs Need To Think And Act Locally In The Age Of COVID-19 And Beyond
This was T3 CEO Ben Gaddis at the start of the COVID-19 crisis. The agency’s clients include 7-Eleven, Pizza Hut, Capital One and other large, multi-unit brands. Full Story: Forbes
Why Use Print Ads To Complement Your Digital Strategy
You’ve probably heard the argument, “Digital marketing is king, print is dead.” But, if you buy into this fallacy, you will be doing a huge disservice to your business. Full Story: Vizaca.com
4 Essential Strategies for Integrating Marketing Technologies
Now more than ever, the integration of marketing technologies is vital to maintaining business continuity and marketing resiliency. Full Story: MarTech Series
Writing ‘Sticky’ Marketing Copy: 15 Proven Methods
In the advertising industry, “sticky” copy means any content that the audience remembers after the moment has passed. Full Story: Forbes
4 Ways to Add Video to Your Marketing Strategy
Video is widely recognized as one of the most powerful tools for marketing and communication. Full Story: Business 2 Community
5 Product Marketing Strategies to Get Costumers to Take Action
When it comes to product marketing strategy, brand loyalty has a significant impact on individual purchasing decisions, but ultimately it is the products that create an overall impression. Full Story: Entrepreneur
Four Digital Marketing Areas To Focus On During Crisis Recovery
Many business owners and marketers are finding themselves in a similar situation today. Full Story: Forbes
SOCIAL MEDIA
5 Social Media Hacks For for Entrepreneurs & Business Owners
Social media has changed the way we live and interact with customers. Full Story: BBN Times
Social media: Is social distancing becoming a digital reality?
While the physical world remains in a constant state of COVID-19 limbo, the digital landscape, particularly social media, is seeing its fair share of disruption. Full Story: AdNews
Why Social Media Should Be a Priority for Every Small Business
People are spending more and more time on their phones these days – especially younger generations, making social media an increasingly effective way to market your business. Full Story: Business 2 Community
Are You Where Your Consumers Are? Being Social On Social Media
How about some social media Jeopardy? It was the first social media network site born in 1997 (hint: It wasn’t Facebook). Full Story: OPEN MINDS
SEARCH ENGINE
Why search engine optimisation needs to be part of your business’ brand strategy
Direct traffic: People typing your website name directly into the URL search bar. Full Story: Stuff.co.nz
Google Analytics Shifts More Data Privacy Control to Marketers
Google Analytics announced new data privacy settings that gives additional data collection control to marketers. Full Story: Search Engine Journal
This training in SEO and social media could make all the difference in your marketing efforts
Running a small business drops a lot on to the plate of just one person. Full Story: Boing Boing
What is Semantic SEO: How Search Has Changed and What You Can Do About It
Semantic search launched in 2013 with the release of Google’s Hummingbird. Full Story: Business 2 Community
MOBILE MARKETING
Selecting the Right Mobile App Development Firm in the Time of COVID-19
Technology has really changed the way people conduct business. Full Story: Business 2 Community
WhatsApp hands users the ability to easily check the validity of forwarded messages
WhatsApp is extending its trial of a feature that it hopes will help to stop the spread of misinformation on its platform by giving users an easy way to check the validity of forwarded messages. Full Story: MobileMarketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
How digital signage can help you reopen safely
In order to reopen successfully, you will need to practice transparency and communication, and with the right reopening digital signage messages you can ease stress, minimize disruptions, and keep everyone safe and healthy. Full Story: Digital Signage Today
3 reasons why you should advertise your business with DOOH
Thinking of starting an advertising campaign? Here are three reasons why you should consider doing it on DOOH. Full Story: Digital Signage Today
EMAIL MARKETING
Three Email Best Practices For High-Performing Campaigns
Creating effective and high-performing email marketing campaigns is a challenging endeavor for any marketer. Full Story: Forbes
THE SECRET TO BETTER EMAIL MARKETING
Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process. Full Story: Built In
E-COMMERCE
Dominating Your Ecommerce Category in 2020: What You Need to Know
The year 2020 will be remembered as a pivotal shift – to life online. Full Story: Search Engine Journal
The Three priorities to improve your digital selling
For many businesses, income is reduced and there have been cut-backs on non-essential spending. But failing to invest in technology would be detrimental in the long run. Full Story: TechNative
PUBLIC RELATIONS
How to Adapt PR Strategy in the Face of COVID-19
Similar to nearly every industry, the COVID-19 pandemic has forced PR to adapt. Full Story: PR News – For Smart Communicators
How B2B organisations can achieve global PR success with a reduced budget in a post-COVID world
With lockdowns starting to ease, businesses are trying to navigate the new norm. Full Story: B2B Marketing Online
MARKET RESEARCH
64% of marketers have pursued some type of learning during lockdown
The latest phase of Econsultancy and Marketing Week’s ‘Marketing in a Crisis’ research has revealed that Covid-19 has spurred on organisations to prioritise learning resources for remote employees. Full Story: Econsultancy
The PS5’s Potential Price Is Being Floated In A New Marketing Survey
While neither Sony nor Microsoft have announced the prices for the PS5 or Xbox Series X yet, despite the fact that in any other year with E3, that would have already happened, they may not even know what it is themselves yet. Full Story: Forbes
WEB DEVELOPMENT
How to Keep People on Your Website Longer
It’s a simple equation: the more time people spend on your website, the more likely they are to convert into a lead or sale. Full Story: Business 2 Community
How to build a web app for your business
Creating an app for your business can open up limitless opportunities. Make sure you take a look at this guide to learn how to build a web app. Full Story: AZ Big Media
MARKETING AUTOMATION
WHY MARKETERS MUST FOCUS ON LEARNING HOW AI IMPACTS THIS INDUSTRY
We are living in a fast-paced competitive world. Full Story: Analytics Insight
Latest Shopping Trends Emphasize Need for Retail Marketing Foresight
In the new COVID-19 reality, consumers have extra time on their hands to find other ways to shop as traditional storefronts become less accessible and convenient. Full Story: E-Commerce Times
ANALYTICS & BUSINESS INTELLIGENCE
4 Critical Reasons To Build Enterprise Apps
Enterprise apps are changing the face of business. They increase worker productivity, leverage big data, and help optimize business process efficiency. Full Story: Forbes
3 Questions Business Leaders Should Ask Before Adopting a New BI Tool
To drive business forward anytime, anywhere, business leaders considering adopting a new BI tool should ask about these three key characteristics. Full Story: TDWI
BRANDING AND DESIGN
Connecting the World with Your Vision: 5 Expert Tips to Brand Your New Business
Branding isn’t just your logo and website design, it’s your experience, product, partners, and more. Full Story: Entrepreneur
Don’t Let Your Website Drive Your Brand — Give Your Brand The Wheel
Does this situation sound familiar to you? You hire an agency to redesign your website. Full Story: Forbes
VOICE STRATEGIES
Shanghai voice assistant lawsuit could get Siri banned in China
A company based in Shanghai has filed a patent-infringement lawsuit that could stop Apple from offering products with its Siri voice assistant in China, according to The Wall Street Journal. Full Story: Cult of Mac
5 Ways Voice Technology Is Increasingly Making Itself Heard
Voice technology is among the things that have gotten a big boost from the global pandemic as consumers shift to buying things online and avoiding touching items in public places for fear of contracting COVID-19. Full Story: pymnts.com