By Integrated Marketing Platform | August 31, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing Objectives: How to Define, Measure, and Achieve them
Marketing objectives refer to your brand’s clear cut goals. Here’s an ultimate guide on how to define, measure, and achieve them. Full Story: Edgy Labs
Navigate Your Business Through A Recession With A Solid Marketing Strategy
As small businesses tighten their purse strings to ride out the economic downturn, developing a cost-effective, comprehensive marketing strategy that focuses on building local customers is key to weathering the storm. Full Story: Forbes
9 COVID marketing strategy ideas to boost small business
COVID-19 put a sudden, and very drastic, halt on the way businesses develop their marketing strategy. Full Story: AZ Big Media
How Appy Pie Push Notifications is a Proven Marketing Tool
Push notification has turned out to be one of the most reliable marketing tools in recent years. Full Story: GISuser.com
Advisors Adapting Digital Marketing Performing Better Working From Home
Although 90% of the financial advisors surveyed said they are leveraging at least one digital marketing tactic. Full Story: Forbes
I’ve said repeatedly, over the last 15 years, that marketers are using digital all wrong when they approach it with a “reach and frequency” mentality. Full Story: Forbes
‘A different language’: Why venturing into meme-based marketing can be risky for brands
Over the last year, Bud Light has been posting memes to its social accounts and working with influencers to create them on a regular basis. Full Story: Digiday
10 Baby Boomer Marketing Strategies That Drive Leads
The type of products and services you offer should dictate which generations you market to. Full Story: Business 2 Community
SOCIAL MEDIA
Social VR, Facebook Horizon & The Future Of Social Media Marketing
Presence is more important now than ever. Many around the globe are staying home and limiting their physical, social contact. Full Story: Forbes
The Importance of Using Social Media to Recognize Employees
Like any Fortune 500 company, public safety agencies should be active users of social media if they want to thrive in today’s information-rich environment. Full Story: EMSWorld
Social media platforms aren’t doing enough to fight COVID-19 untruths
If ever there was a time when the best and worst of social media was evident, the pandemic may be it. Full Story: The Age
To Pay For Social Media Advertising Or Not? When, Why, Why Not & How!
To the uninitiated social media advertising can have the allure like that of the holy grail to Indiana Jones. Full Story: B&T
SEARCH ENGINE
Want to Rank Higher on Google? Learn SEO Strategies From an Expert.
Getting your webpages to the top of Google search page results is absolutely crucial if you want to grow your business. Full Story: Entrepreneur
The 4 Pillars of Enterprise SEO Success
Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here’s why. Full Story: Search Engine Journal
A Beginner’s Guide To Technical SEO
Technical SEO is something that you should absolutely know about if you are in content marketing or own a domain for your business. Full Story: Digital Market News
Microsoft rebranding Bing search engine for better visibility
Microsoft is working to rebrand its search engine Bing and the developer community has witnessed visible changes to the service in the recent past. Full Story: Times Now
MOBILE MARKETING
15 Steps to Mobile App Redesign for Market Domination
App redesign is no joke. If you run a mobile-powered business then you are virtually on life-support while indulging in a UI UX overhaul. Full Story: Appinventiv
Consumers Sue Mobile App Maker Over Loot Boxes
We need a minute. Just a minute. Our heads are throbbing. Full Story: Lexology
This New App Does For Songs What Instagram Filters Do For Photos
Despite advances in audio technology, the ability to truly customize the experience of listening to a song on your phone has eluded both music fans and the artists who create the recordings. Full Story: Forbes
Bank of America Meshes Merrill Into Its Mobile App
The changes, announced Monday morning, come as Bank of America is seeing more consumers adopt mobile apps. Full Story: Barron’s
DIGITAL SIGNAGE/ SCREEN MEDIA
Programmatic OOH advertising offers ability to adjust campaigns
Shopper Media is leading the way in retail Out-Of-Home and is positioned to support advertisers to be more nimble with its 100% digital Smartlite® network in local shopping centres Australia-wide. Full Story: Mediaweek
Intersection Adds Facebook as First Sponsor of ‘Power the Comeback’ Initiative
Intersection, the leading smart cities media and technology company, today announced that it has partnered with Facebook to support its “Power the Comeback” program. Full Story: Digital Signage Connection
EMAIL MARKETING
Just how to Create your Email Style Stand Apart in the Inbox
If you possess an energetic e-mail profile, your inbox should be actually full of manies unread e-mails coming from different companies you should possess registered for. Full Story: Market Research News
A startup sorting out your email marketing
Mailmunch is a startup based out of Lahore and San Francisco that offers lead generation and marketing tools to businesses. Full Story: DAWN.com
E-COMMERCE
Using Instagram Video for Ecommerce
Since it launched Stories in 2016 and TV in June 2018, Instagram has positioned itself as a destination for consuming videos. Instagram’s “Reels,” which mimics TikTok, follows that trend. Full Story: Practical Ecommerce
The COVID-19 pandemic has had a significant impact on both global and local economies. Full Story: Lexology
PUBLIC RELATIONS
Are you really getting the most value for your PR retainer?
Yet many companies simply don’t have large budgets to throw into the mix and risk not receiving the desired outcome of PR – positive media exposure. Full Story: The Media Online
Take The Survey: How Is Global PR Industry Adapting To This Year’s Challenges?
Please take the third 60-second survey to help us continue charting the impact of Covid-19 on PR agencies and in-house comms departments. Full Story: PRovoke Media
MARKET RESEARCH
Market Research Guide for Business Owners
Market research is important when testing the viability of new business ideas, as well as when developing new products, services and features. Full Story: Business News Daily
Market Research: Why It’s the Foundation of Any Successful Campaign
Let’s be clear: a business won’t go very far if it’s not based on a great idea. That’s how all great businesses start, right? Full Story: Business 2 Community
WEB DEVELOPMENT
Why You Should Start Blogging for a Fulfilling Career in 2020
Blogging has become very popular due to the insatiable demand for quality information by people browsing the web for a multitude of reasons. Full Story: News & Features
How Big Data Helping In COVID-19 Situation?
Big Data is a perfect irresistible tool that is now being applied in the Covid-19 pandemic situation to save the life of the people. Full Story: HostReview.com
MARKETING AUTOMATION
How does the Marketing Automation Work?
In the digital world that we are living in, it is important for businesses to integrate all it has to offer in order to stay marketable and relevant. Full Story: Foreign Policy 2018
3 Chat Automation Tools That Accelerate Sales Growth
These AI platforms are unleashing the power of social commerce by providing around-the-clock support. Full Story: Entrepreneur
ANALYTICS & BUSINESS INTELLIGENCE
Why Human Psychology Still Matters in B2B Marketing
Three topics have dominated much of the conversation in B2B marketing circles over the past few years – technology, data, and content. Full Story: Customer Think
Is There A Recipe For Revenue?
In today’s world, top-line growth is mission-critical, and marketing — the right way — is key. Gone are the days where all you needed to promote growth was awareness, recognition, likes and shares. Full Story: Forbes
BRANDING AND DESIGN
How to Develop Brand Identity For Your Business in 2021
People often confuse brand identity with a logo, but a logo isn’t the entirety. It is just a small step towards it. Full Story: Customer Think
Animated Brand Storytelling: How Brands Can Use Animated Videos to Grow
Brands worldwide are struggling to grab the audience’s attention, obey the customers’ hearts, and earn their loyalty. Full Story: Customer Think
VOICE STRATEGIES
Hey Google: How Google can help make your life easier, at home, work and in between
Getting a recipe, directions, the latest headlines, or tuning in to your favourite Heart station really is as easy as saying “Hey Google”. Full Story: Heart
How to Use Voice to Type Text on Android
Android smartphones make your life very easy but the more we get the more we desire. Full Story: Gadgets To Use