By Integrated Marketing Platform | August 24, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Sticking Together While Staying Home: Three Customer-Oriented Marketing Strategies
Looking back at the events of 2020, many would likely agree that it’s been difficult to remain calm and confident. Full Story: Forbes
Mysterious Marketing Strategies… Revealed!
A minimalist advertising approach may sound like a slightly risky strategy, but some big brands have perfected the technique. Full Story: Bull Source
What CMOs Need To Know About Space Marketing
In October 2012, Felix Baumgartner jumped from a platform into the edge of space in nothing but a spacesuit and parachute. Full Story: Forbes
Is Influencer Marketing Worth Investing in?
Are you struggling with the decision to invest in influencer marketing? Are you worried if it will get you the desired ROI? Full Story: DC Velocity
How To Effectively Use Search Intent In Your Content Marketing
Most online marketers are familiar with search engine optimization (SEO) these days. Full Story: Forbes
Three Lessons All Brands Can Learn From Content Marketing Successes
Content marketing, when done well, can define a brand, establish thought leaders and create the kind of authority most companies only dream of commanding. Full Story: Forbes
A New Age For Experiential Marketing
Even as lockdown laws get lifted, this pandemic is likely to mark a step change in the way people interact with others and their environment; Full Story: B&T
Five Marketing Lessons From Money Management
No matter the industry, one of the main challenges I’ve faced is the allocation of the marketing budget in order to get the most out of our spend — in fact, it’s a common challenge for most marketers. Full Story: Forbes
SOCIAL MEDIA
2020/2021 Digital Media Trends to Work into Your Marketing Strategy – Social Media
Four top trends to incorporate into your Social Media Marketing Strategy for the remainder of 2020 and in 2021. Full Story: Business 2 Community
How Social Media Platform Data Could Be Hurting Businesses
When businesses looking for leads rely on outdated–even fake–data, their efforts will not only cost them money but, more importantly, the allocation of valuable resources to an empty lead. Full Story: Yahoo Finance
Top Six Social Media Facts That Will Surprise You!
Like it or not, social media has taken the world by storm. Full Story: TechiExpert.com
Canva boosts social media marketing capabilities
Global online design platform Canva has announced a raft of new social media features including the ability to plan and schedule content directly from Canva as well as new templates and publishing options for TikTok and Instagram Reels. Full Story: AdNews
SEARCH ENGINE
7 things you can do to perk up your on-page SEO
Everything counts when you’re setting out your webpages – on page and off. Full Story : Small Business
2020 Search Engine Market Share: Google Leads by a Huge Margin!
According to recently updated stats by StatCounter, more than 92 percent of search queries on the internet across the globe are looked up on Google. Full Story: Digital Information World
Google: Links From Wikipedia Does Nothing For Your Site & Has No SEO Value
Google’s John Mueller said on Reddit that links from Wikipedia not only have no SEO value but also those links “will do nothing for your site” from a Google search perspective. Full Story: Search Engine Roundtable
How to Fix the WordPress 5.5 jQuery Problem
Updating to WordPress 5.5 is causing unexpected behaviors for some publishers. Full Story: Search Engine Journal
MOBILE MARKETING
4 Emerging Mobile App Technology Trends
We’ve been living in a mobile world for quite some time and suffice it to say that the pandemic has further cemented mobile as the center of people’s lives. Full Story: Business 2 Community
Mobile App Usage Growing as Users Spend 3 Hours Per Day in Apps
The mobile app economy is growing in terms of downloads, total sessions, and total time spent within apps. Full Story: Search Engine Journal
Samsung’s Find My Mobile app can now locate Galaxy devices even when they’re offline
Samsung’s Find My Mobile app is designed to help you remotely locate your device, back up data to Samsung Cloud, delete local data, and block access to Samsung Pay in case of loss or theft. Full Story: XDA Developers
What Are All The Different Phases Of Mobile App Development?
Mobile app development process is a phased and stage-wise and leads to the expected end of creating mobile apps adaptable for a range of uses. Full Story: YourStory.com
DIGITAL SIGNAGE/ SCREEN MEDIA
Why digital signage will oil the ‘return-to-work’ wheels
Where would we have been without digitisation during the Covid-19 lock down? Full Story: AV Magazine
The digital marketing landscape: Visualizing the 5 locations of today’s customer journey
If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Full Story: ClickZ
EMAIL MARKETING
5 Beginner tips to crafting an effective email
Email can be a wonderful communication tool when its used right. You can pound one out in just a few minutes, convey a meaningful and important message, and reach your audience almost instantly, allowing them to start getting things done. Full Story: CalvinAyre.com
Start using video in email marketing with these 7 examples
Most of us begin our day by checking our phones for important emails, or messages that might have popped up overnight. Full Story: Digital Market News
E-COMMERCE
9 Holiday Selling Tips to Pandemic-driven Consumers
The holiday 2020 shopping season will be unique. Pandemic-driven concerns of safety and economic uncertainty will prompt shoppers to look for both functional and entertaining gifts at competitive prices. Full Story: Practical Ecommerce
4 best practices in digital gifting that rebuild consumer experiences
The global health pandemic has radically transformed shopping habits in ways no one imagined. Full Story: Retail Customer Experience
PUBLIC RELATIONS
Three benefits of investing more in your PR strategy
Building an excellent reputation for your business can take a significant amount of time. Full Story: Business MattersBusiness Matters
Local PR expert offers new book as aide to small business growth
Small businesses are the backbone of our community and others across the country. Full Story: WTOC
MARKET RESEARCH
Online Payment Gateway Market Research with Covid-19 after Effects
The growth trajectory of the global Online Payment Gateway Market is shaped by a wide range of strategic factors and demand dynamics, a critical assessment of which is given in this report. Full Story: Scientect
Why Customers Take Brand Surveys
Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded for their opinions, according to recent research from DISQO. Full Story: MarketingProfs.com
WEB DEVELOPMENT
5 Creative Ways to Gather Leads From Your Website
Do you hear a lot of marketers talk about the importance of growing your email list, but struggle with the idea of actually doing it? Full Story: Business 2 Community
What is the real price of a website? From an e-commerce site?
Each year, the number of websites continues to grow at a steady pace. Full Story: NewsPatrolling
MARKETING AUTOMATION
7 Successful Ways To Use Artificial Intelligence To Improve Your Business Processes
Now more than ever, you may be looking for ways to make your business more efficient, more streamlined, more cost-effective, and better able to cope with changing market needs. Full Story: Forbes
SugarCRM + Node AI: The New Martech Force to Deliver Customer Experience
Today, SugarCRM has joined the league of top AI-focused martech companies in the CX management category. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
TOP 10 LOCATION INTELLIGENCE COMPANIES REDEFINING CUSTOMER INTELLIGENCE
Location intelligence visualization, third-party GIS integration and analytics capabilities help understand what drives customer intelligence. Full Story: Analytics Insight
Adapt or Augment With Analytics? Business Leaders Need To Do Both To Drive Revenue and Performance
More companies are adopting AI-driven analytics tools that cut through the clutter of business data and offer a better view into behaviors that are truly driving sales. Full Story: RTInsights
BRANDING AND DESIGN
Creating a Brand That is Human in 2020
We’ve all heard it, and most of us have said it: the 2020 COVID-19 pandemic has created a “new normal” no one could have predicted. Full Story: Talking Influence
How Influencer Marketing Can Increase Brand Awareness
Many companies are leveraging social media to gain new customers via Facebook, Instagram, Youtube and TikTok. However, they still lack an understanding over influencer marketing and the measurable impact it can have on their business. Full Story: BBN Times
VOICE STRATEGIES
Your voice says a lot about you — and AI is listening
Voice recognition apps are becoming increasingly common in everyday use, but voice tech doesn’t end there. Full Story: ABC News
9 Easy Fixes for When Google Assistant Is Not Working
Is Google Assistant not working on your Android device? Here are some fixes to get Google Assistant responding to you again. Full Story: MakeUseOf