By Integrated Marketing Platform | August 21, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to create a strong brand identity and marketing strategy for today
There are three main principles of marketing, Du Bois said: Price, consistency, and separating from the pack. Full Story: PropertyCasualty360
6 Reasons Why You Should Invest In Online Marketing
We are witnessing the digital revolution take shape right before our eyes. Full Story: CoFounder Magazine
8 Ways to Strengthen Firm Control On Your B2B Marketing Through Online Presence
A decade ago when somebody mentioned business to business connections and relationships. Full Story: Business 2 Community
Ways you can elevate your marketing campaign
Marketing campaigns can be huge investments but they might not always give you the results you want. Full Story: Conan Daily
What marketers need to know when choosing an influencer platform or agency
The influencer marketing industry is estimated by Business Insider research to be worth up to $15 billion by 2022. Full Story: Econsultancy
How To Reduce Digital Marketing Costs And Increase Effectiveness
I opened my first digital marketing company in 2001, and it was one of the first of its kind. We didn’t offer web development, graphic design or even hosting — we just did digital marketing, and we did it well. Full Story: Forbes
15 Questions To Ask To Ensure A Successful Marketing Partnership
The decision to hire an outside marketing agency can be a complicated one, and the wrong choice can turn your investment into more of a gamble. Full Story: Forbes
Take control of your own marketing destiny
Are you busy? Or as Northerners say, ‘Ar’ tha’ busy’? This greeting is probably the most common phrase a plumber will say to another plumber. Full Story: hvpmag
SOCIAL MEDIA
Social Media Is Making The Political Divide Even Worse
There is no denying that the political divide is as deep and as wide as it has ever been, but social media is making it far worse. Full Story: Forbes
Social media tools for small businesses
With so many different platforms available online for small businesses to market themselves, it’s important to have quality content to share. Full Story: WKOW
The what, why, and how of TikTok’s advertising gold rush
With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started. Full Story: ClickZ
What does the life cycle of social media look like?
What does the life cycle of social media look like? In this age of information, social media is one of the most important tools that we have. Full Story: Qrius
SEARCH ENGINE
Rise to the Top of Google Search With This Discounted SEO Boot Camp
A complete search engine optimization course covering all the current algorithms and standards. Full Story: PCMag.com
Web Stories WordPress Plugin: 9 Must-Know SEO Tips
Web Stories for WordPress is a new plugin by Google. Important SEO tips should be kept in mind for optimal Web Story performance (that aren’t obvious). Full Story: Search Engine Journal
Why Google Might Show Less FAQ Rich Results
In a recent Google Webmaster Central hangout, Google’s John Mueller answered a question about FAQ rich results showing up less in the search results (SERPs). Full Story: Search Engine Journal
10 SEO Tools You Need to Try Right Now
SEO is the primary key when you are drafting the content on the internet. Full Story: Inventiva
MOBILE MARKETING
Why are mobile apps important for the success of your business?
Advanced mobile apps have made them essential for all types of businesses in the modern technological world. Full Story: YourStory.com
Adobe launches mobile app for Analytics
Adobe has introduced a mobile app for Adobe Analytics, offering real-time insights into business health and customer behaviour. Full Story: Marketing Interactive
Mobile ad spend jumps 71% amid pandemic recovery
Mobile advertising spend surged by 71% worldwide in the second quarter from a year earlier as marketers sought to reach consumers who spent more time on their smartphones during pandemic lockdowns. Full Story: Mobile Marketer
Understanding the Mobile App Development Lifecycle
It doesn’t matter whether you have a small or medium-sized business, you always want to know how to increase your income. Full Story: Men’s Gear
DIGITAL SIGNAGE/ SCREEN MEDIA
Solving Communication Challenges with Digital Signage
Digital signage is at the forefront for displaying public awareness as we resume normal routines. Full Story: Industry Analysts Inc
Economic Impact of Coronavirus on Digital Signage Solutions Market Geography Analysis 2020-25
Initially, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. Full Story: Scientect
EMAIL MARKETING
10 tactics to improve your email marketing campaigns
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers. Full Story: MarTech Today
Tactics that will help you improve your email marketing campaigns
Figures reported by the Oberlo firm indicate that email marketing has the ability to generate a very attractive return on investment, 42 dollars for each one invested. Full Story: Explica
E-COMMERCE
The 3 rules of ecommerce design
My ecommerce website went through many visual changes in the 20 years that I operated it, from 2000 to 2020. Full Story: Practical Ecommerce
How Slow Website Speed Affects Ecommerce Sales
Making sure your website loads quickly is a crucial step in keeping bounce rates low and search engine rankings high. But perhaps the most important result of a fast website is the increase in sales that you’re likely to see. Full Story: Promotion World
PUBLIC RELATIONS
5 Ways Blockchain PR Can Skyrocket Your Business
Quality PR speaks for itself, amplifying the voice of startups who might otherwise sail beneath the radar and solidifying the brand identity of already established companies. Full Story: Financialbuzz.com
Pitch perfect: how PR companies are adapting to the new normal
As brands navigate the pandemic and try to stay visible and relevant, PR honchos review their changing roles. Full Story: The Hindu
MARKET RESEARCH
79% APAC organisations transform long-term marketing strategy: Adobe Survey
The study establishes that brands that are agile in pivoting to a digital modus operandi and have responsive campaigns that deliver authentic. Full Story: Best Media Info
The Next Generation Data Storage Technology market report 2020-2026 provides in-depth study of market competitive situation, product scope, market overview, opportunities, driving force and market risks. Full Story: Scientect
WEB DEVELOPMENT
What Are Web Push Notifications & How Should You Use Them?
What do successful marketing strategies and breakfast have in common? Full Story: Business 2 Community
How to Learn to Code the Easy Way (and Earn More Money)
Programming skills can take your existing career to new heights, even if you don’t have a computer science degree. Full Story: MakeUseOf
MARKETING AUTOMATION
Seven Ways Artificial Intelligence Is Disrupting The Retail Industry
As online shopping replaces more and more brick-and-mortar retail stores, AI in retail is taking center stage for enterprises. Full Story: Forbes
Artificial Intelligence (AI) for beginners
Artificial intelligence (AI) has progressed from fantasy to reality at enterprises across a wide variety of industries. Full Story: The Enterprisers Project
ANALYTICS & BUSINESS INTELLIGENCE
Strategies and Approaches to make your B2B e-commerce platform “Customer Centric”
When we talk about B2B sales and marketing, with each client it is not just that you sell a product in bulk. Full Story: Customer Think
Is Automation of Data Science Tasks the Future?
Enterprises are inspired by the capability of automation to significantly diminish time to market and to increase the number of AI projects that they can take on with their available staffing. Full Story: Analytics Insight
BRANDING AND DESIGN
How To Launch A Self-Care Brand During COVID-19
The self-care industry was already booming before Covid-19 hit, but now—well, you’ve probably noticed the uptick in Instagram and Facebook ads for mental health apps, vitamins subscriptions, and other similar products in your feeds. Full Story: Forbes
Brand Imperatives In Modern Commerce
Modern commerce is creating a democratized battleground in the fight for consumer loyalty. Full Story: Forbes
VOICE STRATEGIES
Chatbots and voice technology in healthcare
The current pandemic has pushed many businesses across different industries to reflect on and reconsider their relationship with technology, and how it can be better utilised to enhance consumer interaction. Full Story: Open Access Government
6 Alexa skills on my Amazon Echo that I actually use regularly
Forget the gimmicks and find the real Alexa skills for day-to-day life. Full Story: CNET