By Integrated Marketing Platform | August 18, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to create an influencer marketing campaign for your small business
Influencer marketing is one of the biggest trends of the digital economy. Full Story: Marketing Mag
5 Areas to Factor Into Your 2022 Content Marketing Planning
Content marketing has played an important role in the marketing mix for both B2B and B2C marketers for a while now. Full Story: CMSWire
What B2B Companies Often Get Wrong About Content Marketing
According to research, B2B decision-makers read an average of 13 pieces of content before buying. Your content is what can make or break their decision to go forward with your firm. Full Story: Forbes
Bullying in marketing: The silent deadly beast?
Reports are confirming that workplace bullying and harassment have surged since the pandemic hit. Full Story: Marketing Mag
How to use marketing psychology to improve your conversion rate
What do psychology and digital marketing have in common? Full Story: The Drum
5 Areas of Language to Examine When Editing Your Content Marketing
The final step to creating any piece of content marketing is to edit the copy and graphics to ensure they are free from errors. Full Story: Business 2 Community
Is Marketing Facing a Tech Knowledge Deficit?
IT and marketing departments were once clearly separate entities. Full Story: CMSWire
6 Ways to Crack Your SaaS Marketing Strategy
When it comes to SaaS marketing, it has its own playbook. Digital selling plays a huge part as prospects research and buy largely online. Full Story: BBN Times
SOCIAL MEDIA
How Has Social Media Impacted Our Mental Health?
This week’s question would appear to answer itself: It is the rare person who emerges from an hour’s scrolling feeling healthy, rejuvenated, and better-prepared to take on the vicissitudes of the day. Full Story: Gizmodo
Social Media Use In 2021 And What It Means For Building Materials Companies
Social media marketing is no longer just a trend; it’s the new way of doing business for building materials manufacturers. Full Story: Forbes
Why Social Media is Not the Key to Your Personal Brand
Today, building an online brand is all the rage. Full Story: Entrepreneur
Can a VPN Keep You Anonymous on Social Media?
Virtual private networks, or VPNs, are rapidly becoming an essential part of the modern online security toolkit. Full Story: CommPRO
SEARCH ENGINE
A Technical SEO Guide to Lighthouse Performance Metrics
Find everything you need to know about Lighthouse: what it is, why it matters for Core Web Vitals, and how to use it for performance testing. Full Story: Search Engine Journal
Everything You Need to Know About Brave’s New Privacy-Focused Search Engine
What Sets Brave Search Apart? Here’s a rundown of Brave’s new search features. Full Story: MakeUseOf
How to Boost Your WordPress.com Website’s SEO Rankings
Looking to increase your WordPress website traffic with SEO? Our guide can help. Full Story: MakeUseOf
Darwinism & Google SERPs As Product: Revisiting How Search Works
New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays a role in SEO. Full Story: Search Engine Journal
MOBILE MARKETING
Mobile Marketing Summit 2021: Data, the mobile marketing goldmine
The panel discussed the importance of creating good data citizens… Full Story: Brand Equity
How to Convert Your Website Into a User-Friendly Mobile App?
When you yourself are a user and visit a website, your first thought is, what is the website about? Full Story: Brand Equity
Successful Mobile App 2021: Learn the Dos & Don’ts from Industry Experts
Mobile applications are an indispensable part of our everyday lives and one needs them to carry out various operations. Full Story: St. Louis Post-Dispatch
5 mistakes to avoid while creating content for mobile marketing
With 52.6% of all global web traffic coming from mobile devices, and 3.5 billion smartphone users, brands are increasingly shifting their focus to a mobile-first marketing approach. Full Story: Dataquest
DIGITAL SIGNAGE/ SCREEN MEDIA
5 Ways Digital Signage Will Be Used Post-Pandemic
Coronavirus has impacted all our lives in various ways. Full Story: iLounge
Restaurants hungry for digital signage
Prior to the COVID-19 pandemic, digital signage technology upgrades at drive-thrus were a mixed bag across the fast casual and quick-service restaurant industries. Full Story: Fast Casual
EMAIL MARKETING
9 Transactional Emails to Help You Close the Deal
These nine transactional emails will help you boost your sales, communicate important information to your customers, and improve the customer experience overall. Full Story: Business News Daily
Email Marketing Tips and Statistics to Step Up Your Game
With all the changes happening in social media—new users trying out TikTok, Clubhouse (briefly?) making waves, Instagram moving toward more video—Full Story: JCK
E-COMMERCE
How to Increase Your eCommerce Brand Reach
As an eCommerce business owner, it is up to you to spread the word about your brand and what it has to offer. Full Story: Business-Review.eu
Entrepreneur Loses $6 Million, Bounces Back
I’m always amazed at the resilience of many successful business people, those that overcome big-time failures. Full Story: Practical Ecommerce
PUBLIC RELATIONS
The three types of PR people in the superyacht industry
Let’s whip out the magnifying glass and start looking at things with a critical eye… Full Story: SuperyachtNews.com
Disinformation for hire: PR firms are the new battleground for Facebook
Facebook global head of security policy Nathaniel Gleicher has detailed the new disinformation paradigm his platform is battling, with an influx of adversaries using public relations or marketing firms to do their bidding. Full Story: ZDNet
MARKET RESEARCH
Market Research Software Platform Suzy Raises $50 Million In Series D Financing
With $100 million raised to date, the latest funding will continue to support Suzy’s explosive growth while trailblazing the future of market research for the world’s leading brands. Full Story: Business Wire
WEB DEVELOPMENT
How Website Design Can Make or Break the SEO for Startups
SEO isn’t just keywords, meta descriptions and search engines. Here’s what you need to know. Full Story: Entrepreneur
5 Ways to Earn or Build Links to Your Website
Whether you’re just getting started with link building or you’re just looking for some fresh ideas, one thing is clear, it’s hard. Full Story: Business 2 Community
MARKETING AUTOMATION
Marketing automation is key to reducing workloads, Zapier says
With big privacy changes, creative has become even more important with verticals like health and wellness and finance. Learn how to make data the backbone of your campaigns. Full Story: VentureBeat
How No-Code AI Is Changing Business
Companies seeking to implement artificial intelligence (AI) solutions often find themselves faced with a lack of knowledge and high costs, and that’s before they even get started. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
What Are The Six Basic Tasks Of Business Intelligence?
Business intelligence is immensely helpful to enterprises as it helps them in using technologies and strategies to analyze historical and current data with an aim to augment strategic decision-making and propose a highly competitive edge. Full Story: TechStory
BRANDING AND DESIGN
The Covid-19 pandemic has rapidly accelerated many top businesses’ marketing efforts, but do these businesses have the proper branding to make the most of this acceleration and truly see a return on their investment (ROI)? Full Story: Forbes
Is Your Reputation Congruent To Your Personal Brand?
Socrates once said, “The way to gain a good reputation is to endeavour to be what you desire to appear.” It is essential to know your goals and how you seek to appear in your professional circle. Full Story: Forbes
VOICE STRATEGIES
Parents are fleeing from a name that can be, at best, a nuisance and, at worst, associated with subservience. Full Story: theatlantic
‘Hey Sonos,’ Do We Really Need a New Voice Assistant?
The speaker company is reportedly working a Sonos Voice Control feature that processes commands entirely on device. Full Story: Gizmodo