By Integrated Marketing Platform | April 22, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Evolving Your Marketing Organization To Apply Data And Insights With Impact
Five years ago, experts whispered that the emergence of artificial intelligence would change everything. Full Story: Forbes
7 Tips to Improve your Instagram Marketing Strategy
Social media was just used as a medium to stay connected with people from across the globe. Full Story: Mid Day
Rules of marketing and brand building need re-scripting – and pandemic lessons will help
The pandemic upended a marketer’s playbook, by challenging existing rules about customer relationships and building brands. Full Story: Gulf News
16 Tips For Creating A Personal Or Business Financial Plan For The First Time
Whether you’re trying to get a firm grasp of your personal situation or that of your business, financial planning can seem like a tough feat, especially if you’ve never sat down to develop a structured financial plan before. Full Story: Forbes
How narratives will help reshape modern brand marketing
A narrative-driven brand positioning is one reason for Tesla’s success and can be used by other marketers to better connect to a company’s strategy, writes Boathouse’s John Connors. Full Story: Marketing Dive
Six Reasons A Good Coach Can Be Invaluable To Your Business
The business world, especially when you are just starting out, can be a very complex adventure. Full Story: Forbes
Protecting Your Small Business From Inflation
In an era of rampant inflation, it’s become more important than ever to take steps to protect your small business. Full Story: Forbes
How digital transformation is reshaping business
Four mistakes to avoid as you prepare for a smarter, more competitive landscape. Full Story: Fast Company
SOCIAL MEDIA
5 Social Media Marketing Strategies: The Ultimate Guide
Ways to create an effective social media marketing for the business/startup. Full Story: YourStory
How social media marketing has changed in 2022
Take a look at our guide to understand how social media has changed this year. Full Story: Gadget Flow
Twitter Launches New Test of Promotions for Third Party Tools Within the App
Twitter’s trying out a new way to mend bridges with development partners via a new integration that will promote third-party tools in the app when users undertake specific actions. Full Story: Social Media Today
How to avoid getting hacked on social media
His notoriety gained him thousands of followers on Instagram. Full Story: KSNV
SEARCH ENGINE
Setting client expectations with a thorough preliminary SEO analysis
Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit. Full Story: Search Engine Land
Can AI Perform SEO? Experimenting With OpenAI’s GPT-3
Can AI perform SEO and how does it compare to the work of seasoned SEO experts? See how this experiment using OpenAI’s GPT-3 turned out. Full Story: Search Engine Journal
3 Huge Reasons Why Negative Reviews Help SEO & Online Reputation Management
Bad reviews can be good, especially when we’re talking about online reviews. Dive into how bad reviews can actually boost your brand. Full Story: Search Engine Journal
Site Rebuilds, Redesigns And Migrations: Eight Common SEO Mistakes To Avoid
Whether your organization is considering a total rebuild, migrating to a new platform or simply redesigning an existing website, the preservation and improvement of your current search engine performance should be top of mind. Full Story: Forbes
MOBILE MARKETING
How this startup is helping MSMEs enhance their digital presence
Technology for MSMEs: The company is looking to grow 60-80 per cent year-on-year in customer count and expecting similar growth in revenues. Full Story: The Financial Express
5 Reasons Why You Should Focus On Mobile Marketing
In this era of digital marketing, mobile marketing has become the new normal. We can not live a single day without our smartphones. By providing us with solutions for everything, smartphones have become an integral part of our lives. Full Story: TechGraph
How to get a world-class smartphone app for your business
If you want to launch a world-class smartphone app for your business in 2022, then Codehesion is the perfect choice. Full Story: TechCentral
How to Optimize CX Strategies for Different Generations
Despite this agreement among all generations, experts say the CX strategies that work best for each age group differ, though there are no hard and fast rules. Full Story: CMSWire
DIGITAL SIGNAGE/ SCREEN MEDIA
How digital kiosks help relieve US labor shortage
Businesses, especially retail, are turning to kiosks to attract customers, rely less on employees during a nationwide labor shortage, and hopefully return sales to pre-pandemic levels. Full Story: Kiosk Marketplace
The New Era of Personalization
Digital signage is uniquely positioned to enable organizations to display personalized information to individuals or groups based on various triggers, including data, IoT sensors, and more. Full Story: Digital Signage Today
EMAIL MARKETING
How Apple Mail could be spoiling email performance metrics
As subscriber data and accurate open rates become more elusive, marketers worldwide need to find new metrics for email marketing analysis. Full Story: eMarketer
4 Creative Ways to Increase Sales for Your B2B Business in 2022
Some businesses are quick to dismiss email marketing because they think it’s an outdated marketing strategy. But that’s far from the truth. Full Story: Digital Market News
E-COMMERCE
E-Commerce Isn’t the Competition
Rather than be viewed as a sales force replacement, it should instead be considered a vital tool. Full Story: Industrial Distribution
Business Startup: 5 Payment Methods To Implement For Your E-commerce Sites
Let’s say you’ve been running a business for some time, and it’s been running successfully. Full Story: The Southern Maryland Chronicle
PUBLIC RELATIONS
16 Ways To Communicate Positive Changes When A PR Crisis Hits
In an age of “cancel culture” and Twitter mobs, a company that is facing a major public relations problem would do well to not only mitigate the potential damage it might cause but also flip the narrative so as to better shape public perception of the issue. Full Story: Forbes
Three tools for improving your PR productivity
PR tools can help communication experts to work smarter, not harder. Full Story: Media Update
MARKET RESEARCH
Differentiation is key in competitive legal market, survey shows
The new “US Law Firm Brand Index 2022” shows that US law firms really need to hone their legal skills in order to stand out in this competitive market. Full Story: Reuters
WEB DEVELOPMENT
How Do I Preview My Google Ads?
I am desperately searching for a way to see my ad preview WITHOUT using the Use the Ad Preview and Diagnosis tool which doesn’t pull up my advertisement, even if I search the exact keywords. Full Story: SitePoint
Top 10 Best Python IDEs and Code Editors to Know in 2022
While you can write Python with just a simple text editor, using a code editor or IDE can skyrocket your productivity. Full Story: Analytics Insight
MARKETING AUTOMATION
Profitable Technology Trends for Your Business
Marketing automation is a service that will benefit your marketing … customers by considering artificial intelligence for your business. Full Story: Mint
How Instagram Uses Big Data and Artificial Intelligence
Instagram marketing involves a lot of legwork – you have to first study your audience, then gather data and relevant information. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
What Can Augmented Business Intelligence do for your Organisation?
Faced with four distinct crises – the pandemic, stagflation, political division, and climate change – CIOs and business leaders are under more pressure to implement radical innovation. Full Story: DIGIT
How business intelligence aids digital transformation process
Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organisation’s strategic and tactical business decisions. Full Story: The Standard
BRANDING AND DESIGN
The power of branding starts with a good story
Creating a strong brand – complete with a memorable name, eye-catching logo, and a consistent visual identity – is essential to the success of any business or organization. But it’s not enough. Full Story: Grand Forks Herald
Brand Narcissism: What It Is And How It Can Hurt Your Brand
It’s pretty easy to tell when someone’s more interested in themselves than they are in you. Full Story: Forbes
VOICE STRATEGIES
Amazon Astro Is the Cute Face That Could Make You Treat Tech Like Your Friend
Amazon Astro is warmer and fuzzier than Alexa. That could change how you feel about Amazon’s services. Full Story: CNET
Apple is reportedly working on a new HomePod featuring FaceTime camera
Apple HomePod smart speaker could be getting a major new feature in the next-generation model and reports revealing that information has now started surfacing online. Full Story: Gizmochina