By Integrated Marketing Platform | April 16, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Top tips to develop your small business in 2021
Over the past few years, we have seen a surge in new businesses, especially online. This means there is a higher level of competition to deal with as a small business owner. Full Story: BusinessCloud
The great suppression: why marketing teams need more freedom
It’s 2021 and we’ve got the digital world at our fingertips. And, digital marketing has become increasingly competitive as we tussle for visibility on social media and to stand out from competitors. Full Story: The Drum
Interesting marketing habits of successful small business owners
Is your business struggling to get off the ground? Full Story: East Midlands Business Link
Capturing the basics of video marketing for business
Embracing video as a content tool is important to a business’s marketing strategy. The good news is, it is neither costly nor difficult to do video well. Full Story: INTHEBLACK
A 2021 Marketing Toolkit For Small Businesses
Has any small business marketing leader ever looked at their annual budget and thought it was too high? Full Story: Forbes
The Marketing Challenges of Finding New Franchises
Many young brands make the mistake of taking the approach that more is better. Full Story: Entrepreneur
5 Benefits of Influencer Marketing For Your Business
Influencer marketing is developing rapidly. More and more brands are redirecting their ad budgets to this channel. According to HypeAuditor, the size of the Instagram influencer marketing market in 2020 was more than $ 5 billion. Full Story: Business 2 Community
3 Omnichannel Marketing Trends You Need to Know
After a year or so that required marketers to adapt their strategies to fit digitally-enabled devices at home and shift away from traditional channels … Full Story: AList
SOCIAL MEDIA
The Warning Sign: How Social Media Companies Can Address Social Responsibility
Nowadays almost every dangerous or toxic product wears a warning sign advising consumers against drinking paint thinner or attaching their pet to the top of their roof rack. Full Story: Forbes
The Rise of Social Commerce [Infographic]
As with eCommerce more broadly, social media commerce saw a big rise in 2020. Full Story: Social Media Today
Which social media platforms deliver the best returns?
Social media has become an essential weapon in the marketeer’s arsenal. Full Story: Furniture News
Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options
Today, Facebook has announced the addition of some new features for its Business Suite management platform, including Stories scheduling for both Facebook and Instagram, along with a new business discovery process from the News Feed. Full Story: Social Media Today
SEARCH ENGINE
6 Key Foundational Pillars of SEO
Having spoken to hundreds of business owners & marketers during this time, one common theme is raised time and time again, when discussing specific KPIs & business objectives: “I want to rank on Page 1 of Google.” Full Story: Business 2 Community
5 Top Crawl Stats Insights in Google Search Console
Crawl stats is a powerful report within Google Search Console, though it’s not accessible from within the main interface. Here’s why you need to find it. Full Story: Search Engine Journal
The benefits of search synergy: a combined SEO and PPC strategy
Today’s search landscape is more saturated than ever, so what are the best ways to compete in such a busy online space? Full Story: The Drum
How The Content Pros Use SEO And Content To Sell
All companies rely on content to get their message to the world. Full Story: MarketScale.com
MOBILE MARKETING
Google backs new security standard for smartphone VPN apps
The Google One VPN app gets a tick of approval from the Internet of Secure Things Alliance. Full Story: ZDNet
What Mobile App Developers Can Learn From Product And Marketing Bundling Strategies
Independent mobile app and games developers have it really tough. Full Story: Forbes
5G to enable a new era of mobile gaming
Communications service providers and gaming companies are seizing the business opportunities created by devoted gamers’ requirements for a consistent and lag-free mobile gaming experience. Full Story: ET Telecom
Check Point Mobile Security Report 2021: 97 Percent Experienced Mobile Malware Attack
Check Point Software is an endpoint security provider. Full Story: Solutions Review
DIGITAL SIGNAGE/ SCREEN MEDIA
McDonald’s franchisee stays afloat during COVID-19 with digital signage
While COVID-19 has begun to recede in a few areas, restaurants in many regions will still have to deal with restrictions. Full Story: Digital Signage Today
3 Biggest Mistakes Integrators Make in Outdoor TV Installations
Integrators are doing more outside technology installations than ever, so it’s vital they establish best practices for deploying outdoor technology solutions for their clients. Full Story: CE Pro
EMAIL MARKETING
Essential Security Guide For Your Email Marketing Campaign
76% of the consumers today buy products and services online because of the email marketing campaign. Full Story: Business 2 Community
Ensure Your Sales and Marketing Emails are Hitting Inboxes With This Verifier Tool
TrueMail can help overhaul your email marketing. Full Story: Entrepreneur
E-COMMERCE
6 prime challenges for brands selling on Amazon
There are headwinds on the horizon for Amazon sellers. Yes, e-commerce has been an undeniable source of growth for many brands. Full Story: The Drum
Strategy Insights: How COVID-19 changed ecommerce forever
Ecommerce thrived in 2020 because of store closures and shoppers’ fear of contracting the coronavirus in public. Full Story: Digital Commerce 360
PUBLIC RELATIONS
Five common PR mistakes to avoid
The PR industry continues to go from strength to strength with a steady 5% growth in 2020 and the five years previous to that. Full Story: Bdaily
Challenges faced by PR professionals in the midst of Covid-19
Covid-19 definitely caught a lot of us small business owners napping. Full Story: Bizcommunity
MARKET RESEARCH
UK market research industry climate survey launched
Research industry sustainability group the Insight Climate Collective has launched a survey to assess the sector’s views on the climate emergency. Full Story: Research Live
WEB DEVELOPMENT
7 Tips to Build a Killer Website to Support Your Business
In today’s digital marketing landscape, a website is an indispensable business tool. It serves as the face of your brand on the internet – a place where your potential customers learn more about your business, its services, and products. Full Story: Business 2 Community
Developing Your Website Strategy
A website strategy is an elaborate long term strategic plan showing how to develop and build the online visibility of a business, adhering closely to the business growth strategy. Full Story: Global Banking & Finance Review
MARKETING AUTOMATION
Why marketing automation is a critical enabler for digital transformation
When it comes to digital transformation in marketing, we often see companies focus on technology first. Full Story: Bizcommunity
Lack of A.I in digital marketing is impacting marketing initiatives, a report reveals
According to Gartner, a Global Research and Advisory Company, a lack of artificial intelligence and machine learning usage in digital marketing is causing a significant issue for marketers looking to deliver personalized experiences to customers. Full Story: TechJuice
ANALYTICS & BUSINESS INTELLIGENCE
Why Analytics Solutions Remain Core to the Slimmed Down DX Stack
The effects of the global pandemic have put marketing teams, like most business functions, under pressure to cut costs and deliver more. Full Story: CMSWire
The Business SEO Battle: Ranking By Numbers, or Intelligence?
Search engine optimization (SEO) has come a long way, with continued developments, advancements and algorithm tweaks giving business owners, brand agencies and marketing gurus more than just a digital headache. Full Story: AiThority.com
BRANDING AND DESIGN
3 Reasons Strong Design Will Make (Or Break) Your Business’ Branding
When you hear the word “design,” you might be tempted to think “I’m not a designer.” But regardless of whether you have any artistic ability, just about everyone has an eye for design. Full Story: Forbes
13 Straightforward Ways To Improve Branding Strategy
A company’s brand can make or break it. Full Story: Forbes
VOICE STRATEGIES
How Voice-Ordering is Transforming Online Shopping Experience?
By now, every consumer is comfortable with using smartphones and doing online shopping. And, another convenience added to this comfort is ‘voice ordering’. Full Story: Indian Retailer
Why everyone’s talking about voice control and you should too
Voice UI is this year’s buzz. Why? Because text is not enough, video is too much, and audio hits the sweet spot. Full Story: Medium