By Integrated Marketing Platform | April 13, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why your Digital Marketing Strategy is a Loser (Including Five Ways to Emerge as a Winner)
Do you also that your digital marketing strategy is a little late, a little slow? Full Story: Times Square Chronicles
Shoring Up Your Marketing Strategy in Turbulent Times
Crises bring change, both temporary and long lasting. Full Story: Customer Think
6 Tips That Will Make Your Dropshipping Marketing Strategy Successful in 2020
One of the first things people are going to do when looking for your service is to check your website. Full Story: ChartAttack
4 marketing strategies for the COVID-19 crisis
From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. Full Story: Born2Invest
How Businesses can Modify Offline and Online Marketing Strategies Amidst the Looming Crisis
The world is changing and the time might not seem appropriate to talk about business possibilities and growth. Full Story: Business 2 Community
Creating a Winning Marketing Strategy in 2020
Marketing isn’t about purchasing a one-off advertising placement or depending on a tactic that’s doing a good job at generating sales. Full Story: EconoTimes
5 creative ways small businesses are succeeding during the COVID-19 quarantine
As coronavirus quarantines have forced many to close their doors, these small businesses have come up with ways to continue to serve customers and expand their offerings. Full Story: Fast Company
The 8 Best Analytics Tools You Should Add to Your Marketing Strategy
Making decisions that are driven by data is the key to successful marketing. When you’re running a business of any size, selecting the right marketing analytics tools for your needs… Full Story: BOSS Magazine
SOCIAL MEDIA
SOCIAL MEDIA
13 Major Social Media Mistakes (And How To Avoid Them)
Social media is an invaluable tool in businesses’ arsenal nowadays, as it facilitates immediate feedback and connection between brands and their customers. Full Story: Forbes
How To Choose Perfect Social Media Platforms For Marketing Your Business In 2020
In your daily routine of running your business, it is very difficult to make time and be active on all the social media platforms. Full Story: Thrive Global
Why small businesses need social media marketing now
The world of social media is filled with noise from every direction with businesses big and small competing to be the loudest. Full Story: Valley News
What 8 of the Top Marketers Do on Social Media
There are so many opinions on what works and what doesn’t when it comes to social media. Full Story: Search Engine Journal
SEARCH ENGINE
SEO In the Period of Social Distancing
Whether your business is in the digital realm, or if you are a brick and mortar establishment, your business has likely been affected by the unfortunate and out-of-control spread of the novel Coronavirus. Full Story: Business 2 Community
Top 10 Methods to Convert Your Leads into Customers with SEO
Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. Full Story: MarTech Series
Google Explains How to Remove Pages for SEO
On an office hours hangout, Google’s John Mueller discussed a common mistake publishers make when removing content for SEO. Full Story: Search Engine Journal
Google Launches a Series of Blog Posts Highlighting the Value of SEO
Google has published the first in what will be a series of blog posts dedicated to SEO case studies. Full Story: Search Engine Journal
MOBILE MARKETING
10 Top Tips For Small Businesses Looking To Improve Their Mobile Apps
From communicating with their target audience to promoting and selling their products and services, companies are using mobile applications to improve their marketing and sales strategies while offering an enhanced customer experience. Full Story: Forbes
Crisis brings pros and cons for mobile marketing companies
In a study carried out at the beginning of March – when the coronavirus was hitting many countries – the company noticed a change in mobile ad investment patterns. Full Story: BNamericas
Why Mobile Advertisers Need To Take A ‘Belt And Braces’ Approach To Fraud
In a business world where economic growth has proven to be elusive, the mobile advertising industry is a notable exception. Full Story: Forbes
Deep Dive: How Customer Behaviors Drive Demand For Mobile Disbursement Innovation
The number of smartphone users worldwide has grown exponentially in recent years, with some reports projecting there will be 3.5 billion users by the end of the year. Full Story: pymnts.com
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage provides calming presence amidst coronavirus pandemic
The coronavirus has shaken almost every industry, as investors and consumers alike are panicking over the true impact of the virus. Full Story: Retail Customer Experience
How DOOH is Helping Handle the COVID-19 Pandemic
As the modern world continues to move into unprecedented territory with the coronavirus (COVID-19) situation and strives to find ways of coping with the evolving pandemic… Full Story: Digital Signage Connection
EMAIL MARKETING
5 Email Marketing Trends That Can Make You More Efficient
Email marketing remains one of the most effective and affordable ways to communicate with your customers, build credibility, boost your brand recognition, and increase sales. Full Story: Forbes
How COVID-19 is Changing the Email Marketing Landscape
The coronavirus pandemic is gradually changing the email marketing landscape, with brands avoiding the direct promotion of their products. Full Story: Edgy Labs
E-COMMERCE
Ecommerce Fraud Detection during the Pandemic
The coronavirus pandemic has led to significant changes in consumer purchase behavior and raised concerns about ecommerce fraud. Full Story: Practical Ecommerce
Amazon stops accepting new online grocery customers amid surging demand
Many shoppers recently seeking to purchase groceries from the Seattle-based e-commerce company found they could not place orders due to a lack of available delivery slots. Full Story: ETRetail.com
PUBLIC RELATIONS
How one PR firm navigates with employees hit hard by pandemic
70% of Futurefactor’s European staff suffered COVID-19 symptoms. Full Story: Campaign Asia-Pacific
Outside Looking In: Why You Should Do A Marketing Audit
One of the most difficult things to do in life is to perform an honest self-evaluation. Full Story: Forbes
MARKET RESEARCH
Ecommerce Tools For Small Businesses Market Analysis
This report studies the Ecommerce Tools For Small Businesses market with many aspects of the industry like the market size, market status, market trends and forecast… Full Story: Curious Desk
Customer Experience Platforms Market Research Report
Customer experience platforms help enterprises improve their interactions with customers. Full Story: Science In Me
WEB DEVELOPMENT
What Is Web Development? History of Web Development
The creation of attractive, search engine-optimized websites or web portals is a task for experts. Full Story: Knnit
4 Things About Software Development Today That Would Surprise the Coders of the Past
Software development has changed the world. We only saw some of it coming. Full Story: Medium
MARKETING AUTOMATION
What should you expect from a B2B Marketing Automation Platform?
If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace. Full Story: Marketing Land
Everything you need to know about B2B Marketing Automation
Maximizing your work-from-home hours with martech research? We’ve got you covered. Full Story: MarTech Today
ANALYTICS & BUSINESS INTELLIGENCE
The State Of Cloud Business Intelligence, 2020
54% of enterprises say cloud business intelligence (BI) is either critical or very important to their current and future strategies. Full Story: Forbes
Data Analytics Shortcuts Reduce the Need for Roomfuls of Data Scientists
Data science skills are scarce. Companies cannot afford to find and hire developers with the qualified background to create and maintain custom analytics solutions. Full Story: RTInsights
BRANDING AND DESIGN
How To Leverage Nano-Influencers To Grow Your Brand
The new generation of technology has not only transformed communication, but has also changed how companies work. Full Story: Forbes
30+ Fashion Brands Pivoting To Make Stylish Coronavirus Masks
For many fashion, handbag and accessories brands, the spread of COVID-19 has meant shuttering their brick and mortar shops and facing dwindling online sales. Full Story: Forbes
VOICE STRATEGIES
Lenovo Brings Its Powerful Voice Assistant For Windows 10 to Compete With Cortana
Microsoft is all set to phase out Cortana from its Windows 10 strategy, as the company split up the digital assistant from Windows 10 search with the release of Windows 10 May 2019 Update. Full Story: Appuals
Samsung Finally Says Bye to Its S Voice Assistant
Samsung is pulling the plug on its S Voice assistant, the company’s first attempt to compete with Apple’s Siri, on June 1 of this year. Full Story: Gizmodo