By Integrated Marketing Platform | March 19, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Elements of a Digital Marketing Strategy
Technology and the internet continue to influence business operations across various sectors. Today, many people use multiple digital marketing strategies to market brands. Full Story: Digital Information World
5 Simple Tips to Beef Up Your Content Marketing Strategy
HubSpot’s recent State of Inbound report reveals that content creation is a top priority among marketing teams. Full Story: TechBullion
The importance of your affiliate marketing strategy
What does your affiliate marketing strategy look like? You need to make sure that you have a solid marketing strategy in place that you can build campaigns around. Full Story: AffiliateINSIDER
7 Ways to Improve Customer Effort Score And Encourage Retention
Your customer effort score (CES) should be one of your main priorities as a business. Full Story: Customer Think
Why Aren’t You Using The Cheapest Form Of Advertising?
As the importance of the internet grows each year, some businesses are starting to struggle to keep up. Full Story: Forbes
101: How to create your own digital marketing plan
Running a business requires wearing multiple hats and spinning a number of different plates to ensure it all runs smoothly. Full Story: Cambridge Network
Move Your Operation Forward Along the Digital Marketing Maturity Curve
The marketing landscape is constantly evolving. Full Story: Business 2 Community
Three Lessons On Inclusivity In Marketing: What I’ve Learned As A First-Generation American
I am a first-generation American, the son of an immigrant. My father came here seeking the freedom America prides itself on. Full Story: Forbes
SOCIAL MEDIA
How Targeted Ads Have Redefined Real Estate Marketing On Social Media
Have you ever been haunted by ads for something you searched online? For me, that invasion of privacy I accidentally consented to with a click of a button recently took the shape of properties for rent. Full Story: Forbes
Social media can help young people live healthy lives
We often hear of the harms of social media on teens and young people, especially on their mental health and self-esteem. The Conversation UK
Top social media developments to look out for
Social media develops at a rapid pace. You sleep, wake up and next thing you know, you’ve got a notification telling you to update your app … again. Full Story: Media Update
Facebook is Reportedly Working on a Kids Version of Instagram
A separate Instagram app for kids under the age of 13? Full Story: Social Media Today
SEARCH ENGINE
How Becoming Or Working With An SEO Reseller Can Benefit Digital Marketing Agencies
But what if your agency grows and gets to a point where you want to provide additional SEO services to your clients (a.k.a. horizontal expansion)? Full Story: Forbes
SEO for CEOs: What you need to know
Search Engine Optimization (SEO) is one of the more mysterious aspects of digital marketing; difficult to understand or manage, driven by arcane rules, and dominated by “leave me alone in my cave and let me work my magic” vendors. Full Story: Customer Think
Enterprise Ecommerce Sites Can Win Big With an SEO Strategy
Technical SEO and user experience are increasingly important for ranking in Google. Full Story: Search Engine Journal
SEO NEWS: INCREASE IN SALES HAS LED TO INCREASED SEO DEMAND
This week, our SEO round-up takes a look at whether SEO is getting harder, the increased demand for SEO and its link to increased online sales. Full Story: Internet Marketing News
MOBILE MARKETING
Mobile push leads digital marketing as favorite strategy
When it comes to digital marketing there’s been overall growth but mobile push notifications are the most widely adopted, with the number of pushes jumping by 78% in the past year, according to Emarsys data. Full Story: Retail Customer Experience
Mercedes Drivers Can Now Pay for Fuel From the Mobile App or MBUX Head Unit
The contactless experience has become a must-have since the beginning of 2020 for obvious reasons. Full Story: autoevolution
Facebook’s Mobile App Gets Support for Physical Security Keys to Enable Two-Factor Authentication
Facebook states that physical security keys are small enough to fit on the keychain and can notify users each time when someone tries accessing the account from an unrecognised browser or mobile device. Full Story: News18
The race to 5G is more a marathon than a sprint, and T-Mobile is currently winning. Full Story: PCMag.com
DIGITAL SIGNAGE/ SCREEN MEDIA
oOh!media intros Audience Intelligence Hub for OOH
OOh!media has launched its Audience Intelligence Hub, a data resource for clients looking to engage OOH audiences. Full Story: Digital Signage Today
Convenience chain taps Philips digital signage to reinvigorate marketing, communications
Kwik Trip, a convenience store brand, has deployed 1,000 Philips D-Line digital signs across its store fleet with the help of PPDS, a display solutions provider. Full Story: Retail Customer Experience
EMAIL MARKETING
On CRM: Sorry Folks, But Constant Contact Is Not A CRM System
Emails are still – despite the growth of social and search – a critical part of most small and medium sized companies’ marketing strategies. Full Story: Forbes
Tips & tricks to write the perfect business email
Write clearer, more professional-looking business emails with these tips. Full Story: TechRadar
E-COMMERCE
4 important things to do when starting an ecommerce business
Creating a new ecommerce store is no longer an arduous task, as the processes to bring a store online have become more streamlined. Full Story: Retail News Asia
5 Ways eCommerce Retailers Can Earn More Product reviews
There’s a huge amount to think about when you’re running a business. First, you’ll need to take care of the basics. Full Story: Customer Think
PUBLIC RELATIONS
Public relations professionals launch educational campaign
The campaign will feature in digital and social media platform executions including Facebook, Twitter and Instagram, as well as on the official ARPPR website. Full Story: newsismybusiness.com
The Public Relations Industry Grows Due To Its Importance In Gaining A Competitive Advantage
The rising need to gain a competitive advantage is driving the public relations market. Full Story: EIN News
MARKET RESEARCH
How can market research and user experience combine?
UX, according to Colburne, was a better fit than market research for many projects that needed constant engagement with users to direct product design. “Little and often is the key when it comes to UX,” he said. Full Story: Research Live
Is Traditional Market Research Dead? Market Research in Today’s World
Market research allows a firm to track changes in consumer attitudes, needs, and ways of interaction. Full Story: Business 2 Community
WEB DEVELOPMENT
6 Easy Strategies to Get More Comments on your Blog
Many marketers believe that comments aren’t too important for your blog posts. But in reality, the comment section can be very helpful in making your blog posts stand out. Full Story: Customer Think
Go programming gains in the workplace
Most Go programmers use Go at work, use Go for web programming, and work in the technology industry, Go Developer Survey 2020 results show. Full Story: Channel Asia Singapore
MARKETING AUTOMATION
How To Build Brand Authenticity With Artificial Intelligence
Artificial intelligence (AI) has long been a source of anxiety for marketers. Full Story: Forbes
AI can be unintentionally biased: Data cleaning and awareness can help prevent the problem
Artificial intelligence will bever be completely free of bias, but there are ways to make it as unbiased as possible. Full Story: TechRepublic
ANALYTICS & BUSINESS INTELLIGENCE
Use Cases for CRMs Beyond Sales
Customer Relationship Management is a system used to improve the relationship with customers by collecting and organizing relevant data. Full Story: Business 2 Community
Best Data Visualization Tools & Software for 2021
Data is everything in the business world. It tells companies where they’re succeeding and what they need to work on. However, having data isn’t enough. Full Story: IT Business Edge
BRANDING AND DESIGN
Eight Clever Ways Companies Can Use Live Video To Boost Their Brand Following
Video remains one of the most popular marketing formats that companies can use to reach out to their customers, and with so many online platforms adding live video capabilities, Full Story: Forbes
TikTok Launches New Platform For Brands
TikTok is helping brands. A brand-new platform offers useful tips and advice on how to maximise presence on the video network. Full Story: Business 2 Community
VOICE STRATEGIES
Replica Studios, an artificial intelligence (AI) voice technology company, launched their desktop app with support for Windows and macOS. Full Story: AiThority
Forget the Amazon Echo! There’s now another cheap way of chatting with Alexa
THE Echo might continue to be the most popular smart speaker on the planet but there’s another way to summon Alexa and Amazon has just sashed its price. Full Story: Daily Express