By Integrated Marketing Platform | November 21, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
15 Marketing Strategy Tips To Improve Your Customer Experience
Flawless customer service is necessary in a constantly connected world. But, businesses today are more concerned with the overall customer experience (CX), not just the service provided. The customer experience deals with how the consumer perceives the brand. It’s about every single interaction the customer has with the company, whether in person or online. Full Story: Forbes
Six cultural trends that will reshape marketing in 2020
In today’s hyper-connected world, consumers are highly engaged in the pursuit and celebration of all things culture, and the content it influences. Tapping into leading cultural trends and passion points is essential for brands seeking to make an impact in 2020. At its core, culture has the ability to create strong and provocative relationships with consumers, that culture, in turn, shapes habits around content consumption; content creates communities, those communities engage in conversation, which ultimately influences commerce. Full Story: Marketing Interactive
Why integrating search and social is smart marketing strategy
For some time, marketing experts have pointed to the numerous benefits of integrating social and search capabilities. And yet, plenty of obstacles stand in the way despite the benefits this integration can do for your business. Full Story: The Drum
7 Reasons You Need to Follow a Digital Marketing Strategy In 2020
The world is changing rapidly and so is the correct way to do business. If you are a business owner in 2020 and still rely on offline sales, your competitors will soon overtake you in terms of both sales and brand reputation. Full Story: TechiExpert.com
How to Turn One Piece of Content Into Many Marketing Campaigns
No matter what your marketing operation looks like, you always want to work smarter, not harder, especially when it comes to marketing campaigns. One of the most consistent challenges for marketers is producing consistent, quality content at scale, but it doesn’t have to be. Full Story: Business 2 Community
How to Use Alignment to Calibrate Your Marketing
As you know your car runs smoother and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your Marketing is in alignment with the business. Why? Because when Marketing is in alignment with the business, they are both more likely to travel in the same direction. Full Story: Business 2 Community
With smart marketing, your business can ring in holiday sales
It’s the decades-old marketing question: “When should I launch my seasonal ad campaign?” With the growth of e-commerce, it seems as if when Halloween ends, businesses are forced to ramp up for the holidays. Thanksgiving is put on the back burner as retailers compete fiercely for shoppers’ dollars, both in stores and online. Full Story: talkbusiness.net
The Machines are Coming for Your Marketing Plan
There is a profound shift happening in performance marketing right now. The fastest-growing businesses are moving from highly targeted campaigns, which are optimised manually by people, towards signals-based marketing, powered by machine learning and underpinned by automation. Full Story: PerformanceIN
SOCIAL MEDIA
Six Essential Pillars To Establishing A Social Media Strategy
Navigating the ever-changing social media landscape can be daunting. Daily, we hear about countless new platform features, algorithm changes, and influencer marketing fraud — plus the occasional adoption of new platforms promising to be the next big thing, only to fizzle out months later. Full Story: Forbes
Social Media Marketing: 5 Best Hacks to Follow in 2020
Although social media continues to play an enormous role in personal and professional context, there is also an increasing warmth that advertisers need to be aware of. If you want to be competitive in this changing social media environment, you need to start putting marketing data and decisions in your own hands rather than handing over control to SM networks. Full Story: PhoneWorld Magazine
6 Things You Need to Know to Build a Successful Social Media Strategy
Social media is no longer just a place where people share photos and catch up with friends. With time, it has become a popular platform among brands to increase engagement and provide better experiences to their target audiences. They also use it to increase brand awareness and grow. Full Story: Promotion World
4 WAYS TO MEASURE SOCIAL MEDIA SUCCESS
Social media success involves more than having tons of followers and likes. Significant reach and impressions can be vital ingredients to your social media soup. However, the ultimate test of your efforts comes down to driving brand loyalty, lead generation and, ultimately, customers. Here are the most vital stats for measuring the efficacy of your social media management. Full Story: TSNN
SEARCH ENGINE
Managing Successful SEO Migrations
As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. Migrations can come in different forms, but the more common ones we encounter include: Full Story: Search Engine Journal
Why Amazon success requires a holistic approach to SEO and advertising
In the marketing industry, search engine advertising (SEM) and search engine optimization (SEO) have traditionally been separate disciplines. While many marketers may have focused both their SEM and SEO efforts around a single platform, such as Google, the two were still distinctly separate, with no real impact on one another. Full Story: DigitalCommerce360
Why Google Bots Refuse to Crawl Your Site
If your site isn’t generating traffic, Google bots may not be crawling your web pages. Over 5 billion Google searches are made each day! Everyone’s on Google to find answers to their queries and discover new things. In fact, Google is rated as the most popular website in both the global and U.S. markets. If your business isn’t featured on Google’s search engine result page (SERP), you are doomed! Full Story: Business.com
7 SEO Mobile Apps You Should Know About
The algorithm and the search engines are constantly changing and developing. Because of that, you want to make sure that you are always up to date with the latest SEO trends. Luckily for you, it is now easier than ever to do that. All you need is a smart-phone and access to the app store. So if you want to learn what the 7 most useful SEO mobile apps you should know about are, then keep on reading this article. Full Story: Techtree.com
MOBILE MARKETING
The Future of Mobile App Development: 5 Trends for 2020
Mobile apps not only continue to be an in-demand technology amongst users but are also currently re-shaping the way many businesses operate. Statistics indicate that by 2022, annual mobile app downloads will reach 258 billion—a 45% increase from 178 billion downloads in 2017. Full Story: G2 (blog)
The Ultimate Guide to Mobile App Customer Support [2020]
To most of you, a question like “what makes a good mobile app” seems to be a crucial one during the app development process. And yes, it is crucial. But there is one more thing that is equally significant, and that is the mobile app support and maintenance. Full Story: MobileAppDaily
Apple launches a dedicated mobile app for its developer community
Apple today is introducing a new resource for the over 23 million registered members of its developer community, with the launch of a dedicated Apple Developer mobile app. The new app is an expansion on the existing WWDC app for Apple’s Worldwide Developer Conference, which it will now replace. Instead of only including information about the developer event itself, the app will expand to include other relevant resources — like technical and design articles, developer news and updates, videos and more. Full Story: TechCrunch
Four must-have mobile app KPIs
Mobile app KPIs are so important and yet often they are not defined clearly. At Kumulos, we like to ensure that mobile app owner’s know what to measure to make sure they have the analytics to help them boost engagement. To help, we’ve pulled together the four must-have mobile app KPIs. These are the most important things you need to regularly track to make sure you drive mobile app success. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
BrightSign unveils voice activated digital signage
Digital signage media player manufacturer BrightSign unveiled BrightVoice, a voice-activated digital signage system, this week. BrightVoice allows audiences to interact verbally with digital signage using wake words followed by natural voice commands that trigger playback of on-screen content, music, lighting and other devices. The BrightVoice system is hosted locally on BrightSign players and does not require an internet connection. Full Story: InAVate
Visix Releases New Update for AxisTV Digital Signage Suite
Visix has released version 1.27 of its AxisTV Signage Suite enterprise digital signage platform. The release includes support for SAML 2.0 and Astra Schedule by Ad Astra, as well as new design widgets, enhanced workflows and improved functionality. Full Story: rAVe
EMAIL MARKETING
Email Marketing: 2019 Trends and Innovations
The three forms of online media are paid, earned, and owned. Paid media is any form of advertising, such as on Google, Facebook, and niche publications. Earned media is free publicity — articles and other free content that drive brand recognition or web traffic. Owned media includes properties that are controlled by, say, an ecommerce company, such as websites, social media, and podcasts. Full Story: Practical Ecommerce
How Long Does It Take to Produce a Marketing Email?
Some 23% of respondents say it takes a few days or less for their brand to create an email, on average; 24% say it takes around a week; and 53% say it typically takes more than two weeks. The length of time it takes to develop an email is correlated with team size: Some 20% of large teams (11+ employees who work on emails) say it takes more than a month, on average, for their brand to create an email. Full Story: MarketingProfs.com
E-COMMERCE
How to Make Your Chatbot Successful in the eCommerce Market
I would like to start with the fact that the retail market today is developing by leaps and bounds, but traders by the way also do not standstill. On the contrary, they gradually seize the initiative by introducing Artificial Intelligence into their products. Note, when many things were simply impossible, but thanks to the arrival chatbots much have changed. Full Story: AiThority
TikTok tests an ecommerce feature
Video-sharing app TikTok is testing an ecommerce-related feature that could provide retailers with a new way to market their products. The app is conducting a test in the United States that allows users to include a link within their bio or a post. When a consumer clicks the link, it opens up a browser within the app so the shopper doesn’t have to leave the social network to complete her purchase. Full Story: DigitalCommerce360
PUBLIC RELATIONS
Five PR trends to look out for in 2020
According to a blog post by Newsclip, 2019 was expected to see PR go ‘back to basics’, a greater reliance on niche firms as well as a need for new measurement metrics. Throughout the year, we definitely did see these trends coming through; particularly in media update’s stories regarding the death of AVE and the boutique PR agency who said goodbye to influencers and ‘hello’ to traditional PR. Full Story: Media Update
How To Get PR At CES 2020, Starting Now
What exactly does it take to get PR at the Consumer Electronics Show (CES), the biggest tech show in the world, and an incredible opportunity for generating buzz about your brand? Well, here’s a secret: it takes a ton of work, but the ROI is worth it. Full Story: Forbes
MARKET RESEARCH
Survey: Retailers adjust for short holiday season
According to the new edition of the annual Adobe Analytics Holiday Retailer Insights survey, 61% of 403 surveyed U.S. retailers with annual revenues over $500,000 expect the holiday season to be better than 2018. However, 41% of respondents are concerned about the shorter season this year. Full Story: Chain Store Age
Survey: US business hiring hits 7-year low as sales slow
A measure of hiring by U.S. companies has fallen to a seven-year low and fewer employers are raising pay, a business survey found. Just one-fifth of the economists surveyed by the National Association for Business Economics said their companies have added to their workforces in the past three months. That is down from one-third in July. Job totals were unchanged at 69% of companies, up from 57% in July. A broad measure of job gains in the survey fell to its lowest level since October 2012. Full Story: Associated Press
WEB DEVELOPMENT
7 Benefits Of Website Design To Grow Your Business In 2020
66% of people prefer seeing beautifully designed simple online pages. These people consume content only if the website design online suits them. Thus, your website design is highly relevant as it benefits the growth of your business. Full Story: Promotion World
Designing Interactions: User Experience Decoded
It is common to think that the more design elements there are, the more the design will engage the user. Contrary to popular belief, taking a minimal approach to design reinforces user clarity and eliminates ambiguities that keep users on predefined pathways. Full Story: Forbes
MARKETING AUTOMATION
How to Implement Business Process Automation at Your Company
Many SaaS companies provide business process automation, but finding the right place for it internally is still is a challenge. SaaS vendors aim to provide business owners with up-to-date tools that offer the latest business process management and business process automation trends. As businesses themselves, SaaS companies should ensure their own business operations are as efficient as possible. Full Story: G2 (blog)
Top tools for your business’ digital transformation
This might be a daunting prospect, but it’s essential nonetheless. Research by IDG shows that digital transformations account for 40 percent of businesses’ tech-related spending in 2019, with an estimated $2 trillion-plus invested so far. Full Story: TechRadar
ANALYTICS & BUSINESS INTELLIGENCE
ACCELERATE YOUR ANALYTICS STRATEGY WITH NEXT-GEN DATA PREPARATION TOOLS
In a competitive atmosphere like this, it is necessary to get data preparation right in order to reap the benefits of data analytics. According to Gartner, some organizations consider data preparation crucial where around 70 percent of their time is invested in data preparation tasks. Full Story: Analytics Insight
Four strong indicators that your marketing analytics programme will fail
Marketing analytics has been making strong inroads into agencies’ toolkits for the last three years. Machine learning-powered sentiment analysis, predictive analytics, programmatic advertising and a cohort of other AI use cases in marketing are a frequent subject on the lips of CMOs. Full Story: Econsultancy
BRANDING AND DESIGN
A better understanding of digital branding
Just when foodservice industry marketers were getting familiar with digital marketing, a new type of digital medium is making considerable headway: digital branding. Some believe digital marketing and digital branding are the same things. However, they have different goals and objectives. Full Story: bake Magazine
Common Issues Strangling B2B Branding
Your B2B brand is your company’s promise. Every interaction with your customer shapes how they see your company, so make sure all channels are communicating the same thing. This should be an ongoing, strategic and intentional process. Full Story: Business 2 Community
VOICE STRATEGIES
How the Rising Voice Technology Helps a Business
Within the voice industry, speculations are spreading that there has recently been a ‘channel of disappointment’ following the new technology’s usual track. Nevertheless, this view stems from the wrong recognition of the existing and future implementation of this transformative technology. Full Story: Tech Times
How sharpening your voice search approach can boost your company’s marketing
Voice search is a popular way for consumers to seek out what they want to buy online. It’s also crucial for you to understand on a granular level. When you provide a great response to a customer’s audible query, you are establishing a powerful and definitive relationship with that customer instantly. Make sure the impression your voice search approach makes is helpful, human, and convenient to understand and navigate. You may win over that consumer immediately. Full Story: MultiBriefs Exclusive