By Integrated Marketing Platform | October 13, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Fundamentals Of Influencer Marketing
What exactly is influencer marketing? And why should I care? Read our detailed explanation about influencer marketing below. Full Story: Search Engine Journal
5 Effective Inbound Marketing Strategies For Growing Your Startup
When you find your groove, there is nothing that can slow down the momentum of a successful inbound marketing campaign. Full Story: Jumpstart Magazine
How to Become a Marketing Manager in 4 Steps
Marketing managers have some of the most exciting jobs but also carry organizational responsibilities. These managers help organizations achieve their marketing goals. Full Story: Regent University
Seven Marketing Trends Small Business Owners Need For 2023
Small business owners are consumed with a host of end-of-quarter tasks, from crunching numbers to getting inventory in order. Full Story: Forbes
5 Sales and Marketing Things You Should Have A System For
As a business coach for over 25 years, I have helped thousands of business owners grow and scale their business faster than they thought possible. Full Story: Inc. Magazine
How Customer Journey Orchestration Changes Your Marketing Approach
Customers increasingly appreciate personalized experiences and are growing to expect them across all of the online and offline channels they engage with brands on. Full Story: Forbes
Why 1 Out Of 3 Job Notifications Is For Digital Marketing?
Digital marketing, apart from glamour and fun, is a serious arena of marketing that is expanding with an increasing growth in the web space. Full Story: Entrepreneur
10 Ways To Develop A Successful Multilayer Digital Marketing Campaign
From the living room to the C-suite, people want to engage with companies in multiple ways—through email, social media, phone and in conversation. I’ve found this to be true in marketing as much as in daily life. Full Story: Forbes
SOCIAL MEDIA
9 Social Media Giveaways and Other Contests to Increase Your Reach
Who doesn’t love winning? Even if the reward is something as seemingly simple as being recognized on a “Fan Wall,” it feels good to be a winner. Full Story: Influencer Marketing Hub
Nine Tips For Successful Social Media Marketing As A Solopreneur
When you’re a solopreneur, it can be difficult to find time to both run your business and market it on social media. Full Story: Forbes
3 Tips on How to Maximize Twitter Video for Marketing
Video is the most engaging content format, across all platforms, and while short-form clips are the focus of the moment. Full Story: Social Media Today
16 Ways To Support Social Media Managers’ Productivity And Performance
Being a social media manager for a major brand might sound like a dream job to some people, but those in the role know that the often-exhausting work doesn’t always align with the compensation. Full Story: Forbes
SEARCH ENGINE
Can You Trust Someone To Write SEO Blogs For You?
You’ve decided to hire a search engine optimization company to increase your online traffic. Full Story: Forbes
Google On Solving How to Write Good Alt Text
In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed writing alt text and share the thought process behind exceptional alt text. Full Story: Search Engine Journal
New SEO Strategies: 3 Steps To Perfect SEO Content Creation
Learn how to set up an effective content strategy to deliver a high return on your marketing investment efforts. Full Story: Search Engine Journal
What Is SEO and How Can it Improve Online Success?
Follow this guide for SEO basics to propel your online business. Full Story: Entrepreneur
MOBILE MARKETING
11 Effective Mobile Marketing Techniques That Can Drive Leads And Sales
Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Full Story: Forbes
Which mobile ad formats command the most attention?
The larger the mobile ad, the more time spent looking at it. Full Story: Insider Intelligence
51 Mobile App Stats That Will Blow Your Mind
If you’ve been following the statistics that we’ve shared on Influencer Marketing Hub, you’ll know that mobile usage is on the increase. Full Story: Influencer Marketing Hub
16 Business Types And Functions That Need A Mobile App To Be Competitive
“Click here to download our mobile app”—or similar phrasing—is a suggestion consumers see more and more often these days on company websites and in marketing emails. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
The key to success in programmatic digital out of home? Test and learn – here’s how
Test and learn is a key part of any marketing strategy to provide the insights necessary for progression, evolution, and performance improvement. Full Story: The Drum
It’s Time for Performance Marketers to Embrace OOH Marketing
Performance marketers have heretofore been reluctant to explore the waters of out-of-home advertising, and with good reason: Full Story: Adweek
EMAIL MARKETING
Report: What’s Working in Email Marketing
What are the most effective strategies for email marketing campaigns, such as subscriber segmentation and personalization? Full Story: CustomerThink
How To Write Networking Emails That Get Opened
Building strong relationships is an essential part of your career, but they don’t always happen organically. Full Story: Forbes
E-COMMERCE
TikTok Looks to Tackle E-Commerce Giants Like Amazon With Its Latest Move
The social media upstart-turned-giant looks to be scouting fulfillment centers and has posted jobs in e-commerce operations. Full Story: Entrepreneur
5 Actionable Insights for E-Commerce Sellers Ahead of the Holiday Season
Just like that, the holidays are around the corner. Full Story: Total Retail
PUBLIC RELATIONS
Is Your Startup Ready for PR? Here’s How to Know for Sure.
Here’s a guide to help entrepreneurs understand when it’s time to launch a PR campaign for their company. Full Story: Entrepreneur
The Best Strategy for PR Agencies to Elevate Brands in Today’s Rapidly Evolving Media Landscape
How can a PR agency use its industry expertise to help your brand increase exposure using today’s modern media mix? Here are a few tricks you can use. Full Story: Entrepreneur
MARKET RESEARCH
Market research could be tricky if you are a novice in the online business
The first step of setting up a new business is market research. Full Story: Dazeinfo
7 Ways to Do Market Research With LinkedIn
Is your business using LinkedIn? Full Story: Social Media Examiner
WEB DEVELOPMENT
Top Things to Ask for When Hiring an Ecommerce Web Development Company
An eCommerce website has a close resemblance with offline shopping stores. An appealing window display invites customers in & well-organized items. Full Story: Global Online Money
10 Reasons to Choose Python for Your Next Web Development Project
If you’re trying to decide which programming language to use on your next project, Python should be at the top of your list! Full Story: Data Science Central
MARKETING AUTOMATION
Adaptive AI Will Improve the Customer Experience
Adaptive AI can be used to continually improve the customer experience with each iteration of an interaction between a customer and a brand. Full Story: CMSWire
Tips To Consider When Developing A Business Plan
When making plans to start a business, it’s easy to become overly excited at the prospect of bringing your product or service to market. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
14 Powerful Business Use Cases That Combine Business Intelligence With Machine Learning
Business intelligence collects data and puts it in formats that make it easier to explore, while machine learning uses data and algorithms to mimic (and improve on) the human capability to learn and adapt. Full Story: Forbes
Marketing analytics are only influencing 53% of decisions
Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner. Full Story: Marketing Tech News
BRANDING AND DESIGN
Building Your Brand? Project A Story Worth Remembering
In a world of information overload and noise, it’s getting harder to stand out from the crowd. Full Story: Forbes
Designing An Automation Strategy To Help Recession-Proof Your Brand
In light of the current economic condition, we’re seeing a big push to reduce operating expenses (OpEx). Full Story: Forbes
VOICE STRATEGIES
Samsung unveils One UI 5, expands collaboration with Google
Samsung’s Bixby, the voice assistant platform, has improved to answer calls on users’ behalf or share typed messages with the caller. Full Story: The Statesman