By Integrated Marketing Platform | July 11, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Marketing Trends To Cancel (Or Mute)
Although I’m fluent in digital media, I still believe in some timeless truths about great marketing and advertising. Full Story: Forbes
Dive Head First into Digital Marketing
As one association demonstrates, it’s possible to dip your toes into the waters of digital marketing and find immediate success. Full Story: Associations Now
B2B Marketing Trends: Winning Strategies In The Coming Years
Yearly or even longer-term marketing plans have lost their value amidst the constant waves of change we are experiencing today. Full Story: Forbes
How To Develop A Go-To-Market Strategy In Five Easy Steps
A go-to-market strategy is a plan for reaching the largest number of potential customers with the most effective marketing efforts. Full Story: Forbes
Five Ways to Reach New Consumers Through Taste Marketing
Research has shown that taste is the primary motivator for plant-based food purchases, and the good news is that the food produced by many plant-based brands is super tasty! Full Story: Vegconomist
The meaning of both means that individuals should have both an internal marketing management function and an external implementation partner. Full Story: Media Update
Eight marketing tips to recession-proof your small business
While there are a few outlier businesses who are thriving at the moment, many of the business owners I’m speaking to have definitely seen a cool down in leads and sales. Full Story: Stuff.co.nz
7 Signs Your Digital Marketing Strategy Isn’t Working Anymore
It can be hard to let go. But knowing when to stop that low-performance marketing campaign can save your business big time. Full Story: Entrepreneur
SOCIAL MEDIA
Where To Build A Progressive Brand Using Social Media (Part I)
Your brand is a reflection of your commitment to what you do, why you do it, and who you do it for. Full Story: Forbes
Social Media Platforms Compete For Creators’ Attention. Creators Choose Them All
Devon Rodriguez wasn’t unknown before he joined TikTok, not in the art world anyway. Full Story: Forbes
Is Social Media Ruining Our Lives?
Social media — a great way to connect with friends, promote events and discover new businesses. But is it also a hazard to your health? Full Story: CMSWire
10 Of The Best Social Media Marketing Strategies For Hotels
Hotels need a different approach when it comes to making their place look desirable to stay in. Explore 10 ideas to expand your customer base. Full Story: Search Engine Journal
SEARCH ENGINE
3 Steps To Hire The Right SEO Expert For Your Business
If organic growth is your goal as an entrepreneur, at some point early on you’ll need to consider a search engine optimization (SEO) strategy. Full Story: Forbes
How to use relationships to level up your SEO
Learn how to get the best out of the relationships between words, topics and pages to maximize your SEO results. Full Story: Search Engine Land
SEO is key, but don’t rush into it
Ecommerce merchants and consultants who have found success with search know that optimization takes time. They suggest retailers start by figuring out how to search for shoppers who begin their searches online and work from there. Full Story: Digital Commerce 360
7 Essential Insights For SEO Client Reports
What goes into making the perfect SEO reports for your clients? Here are the seven essential elements you need to consider. Full Story: Search Engine Journal
MOBILE MARKETING
How to Test a Custom Mobile App Project Idea?
Are your ideas for mobile projects successful in the market? Full Story: UW Daily
How mobile app technology is providing utility to boost business ROI
With the rapidly evolving world, it has become a matter of paramount importance for businesses to keep in alignment with the evolution. Full Story: Dataquest
How to create a mobile app for a small business
SMBs have many reasons to create a mobile platform. Full Story: TechTarget
The 7 Best Small Business Mobile Ad Networks
It’s safe to say that mobiles have become an extremely crucial part of our lives. They’ve also majorly decreased the use of desktop computers. Full Story: Small Business Trends
DIGITAL SIGNAGE/ SCREEN MEDIA
Why programmatic DOOH has to be part of your marketing mix?
OOH platforms and billboards have long been lauded as the gentle giants of advertising. Full Story: Marketing Interactive
The Power of Programmatic Digital Out-of-Home in 2022 and Beyond (Video)
The world of out-of-home advertising has significantly evolved and today is one of the most cost-effective and farthest-impacting advertising platform. Full Story: MediaVillage
EMAIL MARKETING
Don’t Write Off AMP for Email Yet, Marketers
Marketers can look toward some potential changes that will help AMP for Email gain momentum. Full Story: CMSWire
Email scams are getting more personal – they even fool cybersecurity experts
We all like to think we’re immune to scams. We scoff at emails from an unknown sender offering us £2 million, in exchange for our bank details. Full Story: The Conversation
E-COMMERCE
Pinterest adds four new e-commerce features
Pinterest Inc. is not standing still in its efforts to become an e-commerce platform. Full Story: Chain Store Age
Three Common Pitfalls To Avoid When Growing Your E-Commerce Business
As the world grappled with the effects of Covid-19, companies with a vision for e-commerce thrived by rising to the top of the digital revolution. With the masses being quarantined to their houses, online sales skyrocketed. Full Story: Forbes
PUBLIC RELATIONS
Four PR Tips To Help Your Wellness Brand Stand Out In The Market
Everything starts with a good public relations strategy. And in the wellness industry—valued at $4.4 trillion in 2020, according to the Global Wellness Institute. Full Story: Forbes
The Delicate Art Of Launching PR Initiatives In Highly Regulated Markets
What do private placements, IPOs, blockchain currency platforms and biotech breakthroughs all have in common? Full Story: Forbes
MARKET RESEARCH
Digiday+ Research: How brands and agencies are investing in online marketing platforms
Marketing is a dynamic industry — and brands and agencies are constantly adjusting their marketing spend to account for that. Full Story: Digiday
WEB DEVELOPMENT
5 Steps To Improve User Experience With Web Development Process
User experience in web development is about improving the usability, accessibility, and functionality of a website to make it easier and intuitive to use. Full Story: Programming Insider
Top Web Development Companies Snatch the Limelight
Web Development is the way to make people aware of the business offerings, and make Google know that the business is the authority in the niche. Full Story: EIN News
MARKETING AUTOMATION
Serial Investor: Why You Should Recalibrate Your Marketing For New Generations
This is having an effect on the marketing industry through game-changing technology like cloud computing, mobile apps, artificial intelligence, etc. Full Story: Forbes
Can AI Marketing Transform Your Business?
AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
What is Operational Analytics?
Odds are your business employs some method of operational analytics or uses another closely related method of data processing with a different name. Full Story: IT Business Edge
How Server-Side Tag Management Is Influencing Marketing Analytics
Marketers are facing a new world of analytics choices and decisions. The result is more tag decisions in the face of an evolution of data management. Full Story: CMSWire
BRANDING AND DESIGN
You Can’t Pause Your Brand. Is It Ready for an Economic Downturn?
As we face the perfect storm of war, rising energy prices, plummeting valuations, stagflation and consumer belt-tightening, it’s clear there are few safe havens from the turbulence. Full Story: Adweek
Why You Need to Be an Influencer Brand and the 3 Rs of Becoming One
The “three Rs “concept has arisen around the idea of influence in the social media age. Full Story: Entrepreneur
VOICE STRATEGIES
How to create reminders on your Amazon Echo
If you were around for the early days of Amazon’s Alexa, you remember it being a mess compared to other voice assistants. Full Story: Android Police