By Integrated Marketing Platform | June 09, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing budgets climb in 2022
Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. Full Story: MarTech
What Is The Future Of Digital Marketing?
The pandemic and subsequent lockdowns have had numerous effects on our lives, one of which is the way virtual spaces have been given a new license to be seen as a marketing channel. Full Story: Forbes
How To Get Creative Marketing Ideas From Other Departments
Collaboration between team members, and even entire teams serving the same vertical, is a standard practice for most companies. Full Story: Forbes
How To Leverage Your Shipping And Returns Policy As A Marketing Strategy
Direct-to-consumer (DTC) brands upped their marketing budgets over the last year (59%), but only about half saw increased sales (54%). Full Story: Forbes
Metaverse Marketing Examples Your Brand Can Use
With a market size projected to reach $510 billion by 2028, the metaverse is getting major attention from influential brands. Full Story: Backstage
Why integrated marketing still eludes SMEs
Marketing is as much about communication as brand building and classrooms are the best places to start bringing them together. Full Story: Moneycontrol
Outdoor Advertising Vs. Digital Advertising: What Draws People More?
Marketing isn’t just a crucial aspect of a business’ future — it’s the business itself. It’s responsible for everything else in the company. Full Story: Forbes
Sales and Marketing: Tell Me Something I Don’t Know
Have sales and marketing functions become muddy, or have we entered a new phase where the two specialties can collaborate to serve customers? Full Story: Commercial Integrator
SOCIAL MEDIA
2 Little Letters That Can Change Everything for Your Social Media Efforts
Social media not returning enough value? Think more like a leader and less like a marketer. Full Story: Inc. Magazine
How To Evolve Your Social Media Strategy For Next-Gen Consumers
How To Evolve Your Social Media Strategy For Next-Gen Consumers … By now, it’s no secret that social media algorithms are problematic for consumers and… Full Story: Forbes
How to Create a Social Media Marketing Plan in 4 Steps
Anyone can post pictures on social media, but brands that understand and plan their marketing efforts see the real results of social media marketing. Full Story: The Motley Fool
SEARCH ENGINE
Tips For Choosing The Right SEO Keywords
As business owners, we often feel we have a solid idea of our client base and what clients are the most profitable for us to acquire. Full Story: Forbes
Scale Up Your SEO Practices in B2B SaaS Companies
Learn how to build exceptional organic growth strategies with these innovation-driven approaches. Full Story: Entrepreneur
Have you tried to increase your search engine rankings by investing all of your time, money, and effort into methods like keyword research and backlinks? Full Story: HTML Goodies
How Keyword Clustering Powers SEO
Keyword research has changed a lot in the past few years. Full Story: Practical Ecommerce
MOBILE MARKETING
Top 10 Mobile App Development Companies You May Find Beneficial
With over a decade of experience in developing mobile apps, the company gained expertise in producing efficient apps with efficient coding standards that will help you succeed. Full Story: Hindustan Times
4 tips for managing budget spend for marketing
Marketing is something that every business has to now invest in. Full Story: Mobile Marketing Magazine
How to Use the FreshBooks Mobile App in Your Small Business
The FreshBooks mobile app takes invoicing and expense tracking on the road. Business owners can keep their books updated while away from the office. Full Story: The Motley Fool
IAA rolls out transport function via mobile app
The company recapped in a news release that IAA Transport’s desktop solution was introduced on its website in September in an effort to streamline the vehicle transport process fully with a global branch-to-doorstep delivery solution. Full Story: Auto Remarketing
DIGITAL SIGNAGE/ SCREEN MEDIA
4 Tips to Send the Right Message With Digital Signage Advertising
Have you ever been frustrated with an outdated menu? Full Story: Software Advice
Survey: OOH ads beat counterparts in consumer action
The findings show that despite making up only 4.1 percent of total ad spend in 2021, consumers associated OOH with a similar or greater share of action compared to competitive media, according to a press release. Full Story: Digital Signage Today
EMAIL MARKETING
How To Get Started With Targeted Email Marketing For Your Small Business
Email marketing is not a secret superpower reserved for huge enterprises.. Full Story: Forbes
7 Benefits of Email Marketing to help your Business
Email marketing is an essential tool to create a targeted and personalized campaign. 98% of advertisers think personalization progresses client connections. Full Story: Tech Times
E-COMMERCE
Tips for Preventing Shopping Cart Abandonment
Two key strategies to combat rising prices and optimize the customer checkout experience. Full Story: Total Retail
7 Reliable E-Commerce Strategies for Your Small Business
Using the right e-commerce strategies for your small business can take your company to the next level. Full Story: The Motley Fool
PUBLIC RELATIONS
Digital PR Strategies for 2022
Learn the value of developing a digital PR strategy and the best practices that will help you achieve a good ROI and boost your SEO visibility. Full Story: The Motley Fool
How to make sure your QR code doesn’t become a PR nightmare
How to make sure your QR code doesn’t become a PR nightmare … Full Story: Protocol
MARKET RESEARCH
Accelerate Innovation With A New Approach To Market Research
Market researchers need a way to gain high-quality insights in a more convenient way. Full Story: Forbes
WEB DEVELOPMENT
When looking at both web design and web development we must look at what they each entail. This will then determine their differences and even their similarities. Full Story: The Irrigator
Past, Present, Future: How User-Generated Content Will Ignite the Metaverse
Microsoft FrontPage and Macromedia’s Dreamweaver were introduced to democratize website creation but required some web development and coding skills. Full Story: ATD
MARKETING AUTOMATION
The Best Marketing Automation Software Options for Small Businesses
Unlock newfound capabilities and boost your growth with a marketing automation platform. Full Story: The Motley Fool
Email Marketing vs. Marketing Automation: What’s the Difference?
The business world is full of jargon, and we’re here to help you understand what people are talking about. Full Story: The Motley Fool
ANALYTICS & BUSINESS INTELLIGENCE
Creating a B2B Marketing Budget: Quick Tips
HubSpot is known for its email marketing, analytics, and scheduling features. Ahrefs: Ahrefs is a known B2B Marketing tool used to drive different SEO goals for… Full Story: MarTech Series
5 Essential Social Media Analytics Tools for 2022
Here, we help you choose from a select list of the five best options. Full Story: The Motley Fool
BRANDING AND DESIGN
Taking Over As A Startup’s New CEO? 15 Steps To Take Before Rebranding
A typical startup founder is incredibly devoted to the business they worked so hard to launch. Full Story: Forbes
How To Actually Be Your Idealized Brand Persona
Have you ever met someone and felt disappointed that this “amazing” online character is a total dud in real life? Full Story: Entrepreneur
VOICE STRATEGIES
Voice Ordering AI Enables Restaurants to Meet Demand
Since the start of the pandemic, many restaurants have seen great success taking their menus online, offering off-premise ordering via digital platforms. Full Story: PYMNTS.com
Voice-based payments: The new face of digital payments without Internet connectivity
With one of the largest populations in the world, and most of it belonging to rural India, it should come as no surprise that still many people use simple feature phones rather than smartphones. Full Story: The Tech Panda