By Integrated Marketing Platform | May 03, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Four Tips For Marketing To Content Creators
Fifteen years ago, it was easy to gloss over the creator economy as just some kids on YouTube. Full Story: Forbes
Launch Your New Listings With a Better Marketing Strategy
In today’s highly competitive and fast-paced environment, it’s easy for your agents to get into a ‘checklist’ routine of doing things quickly and without an effective strategy. Full Story: RISMedia
Your marketing approach may be why your customers are blocking you
Retargeting customers successfully is a challenge every brand marketer encounters. Full Story: VentureBeat
Use Revue for Twitter Content Marketing
Twitter purchased Revue back in early 2021 and now allows anyone with a Twitter account to create an editorial newsletter. Full Story: Practical Ecommerce
Marketing’s New Strategy: Paying for Performance
There’s an old saying in marketing that goes something like this: “I know that half of my advertising works; I just don’t know which half.” Full Story: Destination CRM
Online vs Offline: Digital Marketing, A Master of Influence
Digital Marketing is an ever-evolving sector filled with regular innovations, valuable insights and constantly shifting parameters around personal data and audience targeting. Full Story: MarTech Series
Marketing attribution done right – some best practice tips
They also require data outside marketing to answer. Your attribution model needs to show how your marketing efforts influence a person to take a… Full Story: Diginomica
3 Ways To Gain Marketing & Sales Traction From Media Coverage
You’ve landed a great piece of media coverage in a high-profile publication or perhaps a series of placements around a recent announcement. Full Story: Forbes
SOCIAL MEDIA
Why we care about social media marketing: A guide for brands
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape. Full Story: MarTech
What Does SocialFi Mean For The Future Of Social Media Marketing?
A month later, when Facebook experienced its longest outage in more than a decade, it seemed even clearer that the social network may no longer reign supreme. Full Story: Forbes
Instagram Video Marketing Strategy: Tips for Creating Engaging Videos
Instagram is the place where most of us nowadays spend our time, especially the youth. Full Story: ReadWrite
How To Decide Whether To Share Content On Social Media
Sharing original content is more impactful than just “liking” other people’s posts. When should you post content? Full Story: Forbes
SEARCH ENGINE
Avoid These 7 Easy But Stupid SEO Tactics
Some recommendations are so off-base they can actually hurt your long-term SEO performance. Full Story: Search Engine Journal
5 Proven SEO Strategies to Improve your SERP Ranking for good!
The Search Engine Result Page (SERP) is a highly competitive arena, with hundreds (and sometimes, thousands) of businesses vying for the same coveted spots on Page 1. Full Story: Mid-Day
Why Updating Images Can Backfire
In a recent Google Office Hours, John Mueller offered feedback about how slowly Google indexes images and how that could be a problem if you’re making massive changes to thousands of images. Full Story: Search Engine Journal
These are the improvements implemented by Reddit in its search engine
There is no doubt that there are brilliant comments on Reddit but difficult to access due to the existence of many other comments… Full Story: How smart Technology changing lives
MOBILE MARKETING
How to Choose Tech Stack for Mobile App Development
What a good tech stack for a mobile app is and how to, actually, pick the right one to avoid wasting time and resources. Full Story: HackRead
How Utilities Can Improve the Digital Customer Experience with Mobile App Development
Many utilities have fallen behind in the digital transformation journey, but well-developed mobile apps could boost customer engagement. Full Story: BizTech Magazine
SMS marketing, or as some say Short Message Service marketing, is one of the most popular marketing techniques. Full Story: MarTech Series
Top 7 Mobile App Metrics to Measure Success & Tips to Optimize Them
The mobile app market has exploded remarkably in recent years, and it’s now more important than ever to understand how to measure your app’s success before, during, and after launch. Full Story: CustomerThink
DIGITAL SIGNAGE/ SCREEN MEDIA
Why Automation Should be Part of Your Digital Signage Strategy
Automation is not a futuristic word, it is just another way of ensuring your digital signs take as little effort as possible. It can work in several different ways. Full Story: Robotics & Automation News
Why it’s wise for Amazon to jump into DOOH
In efforts to promote its “Just Walk Out” purchasing app, retail giant Amazon is getting a helping hand from the digital-out-of-home marketplace. Full Story: Digital Signage Today
EMAIL MARKETING
Five Tips For New Email Marketers
More than 40 years have gone by and email marketing remains an incredibly popular and powerful marketing channel. Statistics show that over 80% of small businesses use email in their marketing programs, and with 4 billion email users worldwide, it’s no wonder the channel continues to drive results. Full Story: Forbes
Successful Email Marketing Strategies
Email marketing is an effective way for companies to communicate with their consumers. So what are some successful strategies that businesses should try? Full Story: MarTech Cube
E-COMMERCE
Advice For Adding Marketplaces To Your E-Commerce Strategy
Congratulations. You’ve built and deployed a successful e-commerce business with steady traffic, growing revenues and loyal customers. Full Story: Forbes
Facebook Struggles With E-Commerce as Meta Looks to Revamp its Ads Business
Facebook parent Meta Platforms Inc. developed e-commerce services in 2020 as people shopped more from home and the company faced a changing digital ad market. Full Story: Wall Street Journal
PUBLIC RELATIONS
PR Is Not A ‘Lead’ Conversation
As an avid believer and witness to the power of PR, I’m baffled as to why we PR professionals are still justifying our purpose and our discipline’s instrumental impact on the strategic health and growth of a business. Full Story: Forbes
Public sector PR tenders climb amid pandemic boost for industry
Public sector tenders for public relations, communications and events services have risen sharply compared to pre-pandemic figures… Full Story: The Irish Times
MARKET RESEARCH
Circle Research B2b Market Research?
To conduct B2B market research, we collect data on the types of people and products that are seeking out and what is necessary. Full Story: ICTSD
WEB DEVELOPMENT
How Websites Can Help, Hinder Marketing Efforts
A well-designed website serves a crucial role for marketing professionals seeking new residents for their multifamily properties. Full Story: Multihousing News
Make your web presence visible with web development services
Website creation is one of the notable things you need to take into attention. Full Story: iLounge
MARKETING AUTOMATION
How To Align Your ABM, Marketing Automation And CRM Systems To Measure Campaign ROI
Marketing teams run the segmentation for their accounts from the CRM system and leverage the ABM system firmographics data to segment further on… Full Story: Forbes
Why we care about B2B marketing: A guide for marketers
Artificial intelligence has the potential to be used in several stages of… Full Story: MarTech
ANALYTICS & BUSINESS INTELLIGENCE
Why Marketers Are Returning to Traditional Advertising
Digital marketing technologies and their ecosystems have dominated growth in marketing budgets for over a decade. Full Story: Harvard Business Review
5 steps to make the most of your reporting and analytics
Ensure that your data provides you with actionable information to help guide your marketing efforts. Full Story: MarTech
BRANDING AND DESIGN
How To Build Your Business Brand in the Metaverse
Is your brand ready for the metaverse? It can be a complex question — for one thing; Full Story: ReadWrite
The neglected brand accolade: the world’s 10 simplest brands
Brands have long competed for a variety of superlatives. Story: The Drum
VOICE STRATEGIES
The New Bot on the Plant Floor is Your Voice
Voice recognition technology is delivering hands-free HMI as the edge. Full Story: designnews