By Integrated Marketing Platform | April 27, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
On A Budget? Follow These 15 Affordable Content Marketing Strategies
In recent years, content marketing has become an increasingly critical component of many companies’ marketing strategies. Full Story: Forbes
What is the True Cost of Running Account-Based Marketing?
Here’s how to think about, price out and allocate wisely when budgeting for account-based marketing campaigns designed to turn data into dollars. Full Story: Entrepreneur
Marketing’s Big Problem With Small Businesses
Small businesses employ 61 million people or 46.8% of the workforce in the US — so there’s a good chance that includes you. Full Story: CMSWire
Salesforce-Slack sales, marketing, service integrations in beta
New Salesforce-Slack integrations for its marketing, service and sales cloud moved into beta this week and MuleSoft plans to release API management and governance tools in the coming weeks. Full Story: Techtarget
3 Ways Buying Group Marketing Helps Revenue Growth
There is a lot of talk about the alignment between marketing and sales, or ‘Smarketing,’ as I like to call it. Full Story: Toolbox
Why You Should Incorporate Video into Your Marketing Strategy
I will present several studies that explain the broad increase in online video usage, along with “how-to” instructions. Full Story: Advisor Perspectives
Why Your Marketing Content Ranks High but Your Content Experience Ranks Low
Some organizations have a content problem. They are either lacking in quality or volume, or both. Full Story: Destination CRM
3 Overlooked Ways To Improve Inbound Marketing ROI
Learn how to increase your lead quality and campaign ROI by using unique methods often overlooked by businesses. Full Story: Search Engine Journal
SOCIAL MEDIA
Instagram Video Marketing Strategy: Tips for Creating Engaging Videos
Instagram is the place where most of us nowadays spend our time, especially the youth. Full Story: ReadWrite
How To Decide Whether To Share Content On Social Media
Sharing original content is more impactful than just “liking” other people’s posts. When should you post content? Full Story: Forbes
Inappropriate use of social media: 4 things you should know
The requirement to uphold the standards of the profession extends to posting on personal social media accounts outside of work hours. Full Story: Financial Management magazine
How To Clean Up Your Social Media Presence
Social media is one of the biggest technological developments in recent times, becoming a major part of everyday life. Full Story: Grit Daily
SEARCH ENGINE
Avoid These 7 Easy But Stupid SEO Tactics
Some recommendations are so off-base they can actually hurt your long-term SEO performance. Full Story: Search Engine Journal
5 Proven SEO Strategies to Improve your SERP Ranking for good!
The Search Engine Result Page (SERP) is a highly competitive arena, with hundreds (and sometimes, thousands) of businesses vying for the same coveted spots on Page 1. Full Story: Mid-Day
Why Updating Images Can Backfire
In a recent Google Office Hours, John Mueller offered feedback about how slowly Google indexes images and how that could be a problem if you’re making massive changes to thousands of images. Full Story: Search Engine Journal
These are the improvements implemented by Reddit in its search engine
There is no doubt that there are brilliant comments on Reddit but difficult to access due to the existence of many other comments… Full Story: How smart Technology changing lives
MOBILE MARKETING
SMS marketing, or as some say Short Message Service marketing, is one of the most popular marketing techniques. Full Story: MarTech Series
Using text messages, social media marketing, location-based marketing, proximity marketing, and in-app marketing, among others, mobile marketing can reach as many consumers as possible. Full Story: ICTSD
Value Of Mobile Marketing To B2b?
Based on BCG estimates, the ability to streamline operations faster could cost B2B vendors with $2 billion in revenue an estimated $30 million to $60 million in bottom-line profits, or 1% to 20% of sales. Full Story: ICTSD
Top 7 Mobile App Metrics to Measure Success & Tips to Optimize Them
The mobile app market has exploded remarkably in recent years, and it’s now more important than ever to understand how to measure your app’s success before, during, and after launch. Full Story: CustomerThink
DIGITAL SIGNAGE/ SCREEN MEDIA
Why it’s wise for Amazon to jump into DOOH
In efforts to promote its “Just Walk Out” purchasing app, retail giant Amazon is getting a helping hand from the digital-out-of-home marketplace. Full Story: Digital Signage Today
LG Business Solutions releases 3 displays for window-facing installations
LG Business Solutions USA has unveiled three models of 4,000-nit high-brightness displays designed for visibility in window-facing installations, according to a company press release. Full Story: Digital Signage Today
EMAIL MARKETING
5 Effective Tips For Your Online Shop’s Email Marketing Campaigns
Email marketing is the new trend in the modern business world. Full Story: Wales 247
What is email marketing and why does it matter to your business?
Email marketing is one of the most commonly used – and oldest – digital marketing campaign types used by businesses. Full Story: TechRadar
E-COMMERCE
What Retailers Need to Understand About the Online Apparel Shopper
Now over two years into the pandemic, the apparel retail category is steadily recovering following declines in 2020. Full Story: Total Retail
How Creators And Influencers Build 9-Figure E-Commerce Brands
Now worth an estimated $104 billion, the creator economy has flourished in recent years. Full Story: Forbes
PUBLIC RELATIONS
Should PR Agencies Not Represent Fossil Fuel Clients?
Fossil fuels still power the global economy and PR agencies should serve legitimate business needs of oil and gas companies as per the ethical code of the PR industry. Full Story: Fair Observer
Concept PR’s Practice announces new PR mandate wins
Concept PR’s Technology and Start-up practice offers a full suite of specialized communication services aligned to companies’ business objectives. Full Story: Exchange4media
MARKET RESEARCH
Circle Research B2b Market Research?
To conduct B2B market research, we collect data on the types of people and products that are seeking out and what is necessary. Full Story: ICTSD
WEB DEVELOPMENT
How Websites Can Help, Hinder Marketing Efforts
A well-designed website serves a crucial role for marketing professionals seeking new residents for their multifamily properties. Full Story: Multihousing News
Make your web presence visible with web development services
Website creation is one of the notable things you need to take into attention. Full Story: iLounge
MARKETING AUTOMATION
Why we care about B2B marketing: A guide for marketers
Artificial intelligence has the potential to be used in several stages of… Full Story: MarTech
How Marketing Automation Helps Fintechs Improve Customer Engagement
Within the startup ecosystem, fintech enjoys a preeminence status. Full Story: Inc42
ANALYTICS & BUSINESS INTELLIGENCE
Marketing analytics: What it is and why marketers should care
We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success. Full Story: MarTech
5 steps to make the most of your reporting and analytics
Ensure that your data provides you with actionable information to help guide your marketing efforts. Full Story: MarTech
BRANDING AND DESIGN
Affinity Designer vs Adobe Illustrator
Discover the right graphic design software for you with our guide to Affinity Designer vs Illustrator. Full Story: Creative Bloq
How to Use Interactive Content on Instagram to Elevate Your Branding
Given today’s competitive digital landscape, it’s wise to use a variety of interactive content to boost your brand and consequently drive business growth. Full Story: Rolling Stone
VOICE STRATEGIES
How to Change the Google Assistant’s voice
Google’s version of Amazon’s Alexa and Apple’s Siri is Google Assistant. Full Story: Bollyinside