Integrated Marketing Saskatoon | Daily Update – March 24, 2022

By Integrated Marketing Platform | March 24, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How to unlock the power of your marketing technology

Do it right and the odds of transformation success will be in your favor. Full Story: MarTech

Six Ways To Fix Your Sustainability Marketing

Over the 20 years I’ve spent working in sustainability and purpose, I’ve seen the good, the bad and the downright wrong of mission marketing. Full Story: Forbes

Is there a secret sauce for brand marketing?

Emotional brand building is crucial for growth. We explore the ingredients needed to build brand equity. Full Story: Kantar

How to Succeed Using Influencer Marketing and Brand Collaboration

Three social media hacks you need to leverage your brand alongside accounts with large followings. Full Story: Entrepreneur

5 Marketing Tactics That Worked Brilliantly In 2021

Advertising in e-commerce is no longer as easy as it was a year ago. Last year, there was a significant change in the market: Apple adjusted its privacy policy for all iPhone users. Full Story: Forbes

9 Ecommerce Content Examples To Inspire Your Marketing Campaigns

Ecommerce content marketing is a great way to raise brand awareness, build trust, and make the sale. See who’s doing it right. Full Story: Search Engine Journal

Are you ‘content marketing’ or ‘constant marketing’?

So, you’ve invested heavily in content, posted it on your website and company social channels, and then… nothing. Full Story: Marketing Mag

Metrics That Matter: How To Measure Your B2B Marketing Success

Understanding the return on marketing investments is crucial to delivering effective marketing programs that achieve your company’s needs and goals. Full Story: Forbes

SOCIAL MEDIA

14 Strategies For Inspiring A Company’s Social Media Followers

Businesses today have the amazing opportunity to get a message out to potential customers on social media that will inspire users to engage with your brand or try your product. Full Story: Forbes

3 Ways Social Media Is Changing How We Do Business

When social media platforms first came into the market in the 2000s, they had a single purpose–to connect people in a digital social setting (and they were aptly named). Full Story: Inc. Magazine

How to clean up your social media accounts

If you haven’t updated, curated, or otherwise cleaned up your social media accounts since 2009, it’s time for a social media deep clean. Full Story: Digital Trends

Nine Ways Social Media Contributes to Business Growth

Social media must be an essential component of your company’s marketing strategy because it’s crucial for reaching out to customers. Full Story: MarketingProfs

SEARCH ENGINE

3 SEO tools to build for your clients in Google Data Studio

Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here. Full Story: Search Engine Land

How To Set Up IndexNow Using Rank Math WordPress SEO Plugin

Set up IndexNow on a WordPress site by using the Rank Math SEO Plugin in 3 easy steps. Full Story: Search Engine Journal

How to prepare for an SEO sales call

Asking these key questions and doing some organic research will massively help you when selling SEO services. Full Story: Search Engine Land

How E-A-T content and link building can drive YMYL SEO success

But, what does it mean for content to reflect expertise, authority, and trustworthiness? Full Story: Search Engine Land

MOBILE MARKETING

Top 5 Mobile App Marketing Trends to Watch for 2022

Apple’s App Tracking Transparency (ATT) policy went into effect in April 2021, spawning a slew of think pieces about the imminent demise of mobile app marketing. Full Story: Toolbox

Sensitive mobile app data found unprotected in the cloud

Experienced developers who use the cloud to create mobile apps typically try to harden their apps to protect them against different types of attack. Full Story: TechRepublic

Top mobile marketing trends for 2022 revealed in new report

According to a new report by AppsFlyer, the top predicted mobile marketing trends for 2022 will likely see a significant change in the way companies conduct business. Full Story: IT Brief

The biggest mobile marketing agency you have never heard of

Agencies that work with either startups or corporates can understand the delicacy when working with either a company too small or one too big. Full Story: Ctech

DIGITAL SIGNAGE/ SCREEN MEDIA

Top 4 things brand marketers need to know about programmatic OOH ads in 2022

While 2022 entered with its share of challenges, I believe it’s safe to say we’re all looking forward to the positivity this year will bring with the anticipation of life returning to normal – or at least our next normal. Full Story: The Drum

5 Reasons to Incorporate Social Media into your Digital Signage

Incorporate social media into your digital signage to provide proof, increase interaction, improve employee morale, increase followers, and share cost-effective content. Full Story: Digital Signage Today

EMAIL MARKETING

Ingredients of a Perfect Custom Email Template

Many email marketing websites offer pre-built templates to help email marketers run their email campaigns. But, if you want to leave a lasting impression on your readers, there is no substitute for custom professional email templates. Full Story: Daily Bayonet

7 Cold-Email Marketing Strategies That Will Heat Up Your Sales

Email marketing can be highly profitable, but your success depends on the tactics you use. Full Story: Entrepreneur

E-COMMERCE

How Retailers Can Win At Social Commerce

The coronavirus pandemic has transformed the way the world shops and communicates. Full Story: Forbes

10 steps to create a perfect ecommerce website for SMBs

When the brick-and-mortar stores got shut down with the whole world during the pandemic lockdowns, the ecommerce business exploded. Full Story: TechRadar

PUBLIC RELATIONS

The Top 7 PR Trends That Brands Should Care About Right Now

Public relations should be part of every business’s strategy, regardless of how large or small. These seven PR trends can help you maximize your strategy. Full Story: Entrepreneur

Best Financial PR Agencies & Services : Top Financial PR Firms to Help Your Business

Financial companies are often under immense public scrutiny. Full Story: Business2Community

MARKET RESEARCH

RESEARCH SECTOR SHOULD ENSURE ‘TRANSPARENCY’ OF POLITICAL LEADERS

The market research sector has an “important role” to play in holding leaders to account, ensuring “transparency” and decisions are “fact-based”, according to former Unilever CEO and climate campaigner Paul Polman. Full Story: Research Live

WEB DEVELOPMENT

Website Builder Webflow Hits $4 Billion Valuation As It Nears $100 Million Revenue

Vlad Magdalin says he’s been getting odd looks at Starbucks in recent weeks when he tells the baristas his first name. But he has no reservations about the war in Ukraine initiated by the man who shares that name—the day the invasion began, Magdalin renounced his dual Russian citizenship. Full Story: Forbes

Can you be Hacked by Visiting a Website?

Visiting websites throughout the decades has always had its risks. Full Story: Security Boulevard

MARKETING AUTOMATION

What is Revenue Intelligence?

There are many tools available today to help sales organizations collect, analyze, and report on key data. This data is crucial for managing their pipeline, providing excellent sales interactions, and closing deals. Full Story: TechFunnel

The Genesis of Artificial Intelligence and Digital Twins

Artificial Intelligence (AI), Machine Learning (ML), and Digital Twins – why are we hearing so much about them and why do they suddenly seem so critical? Full Story: Express Computer