By Integrated Marketing Platform | February 24, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
10 Creative Digital Marketing Ideas For Local Businesses
Not sure what you can do with a small digital marketing budget? Here are 10 ideas to spread the word about your local business online. Full Story: Search Engine Journal
Get Ahead of Your Competition With 2022’s Must-Have Digital-Marketing Trends
Now’s the time to look ahead and hone in on the strategies that make the most sense for you and your business. Full Story: Entrepreneur
14 Effective Approaches To Interpreting Marketing Data
Marketers today know that data-driven initiatives can have a more granular, strategic impact than “spray and pray” methods of outreach or simply following their gut instincts ever could. Full Story: Forbes
How to Gauge Marketing Success in a Shifting Business Landscape
New strategies bring new challenges in how to approach and measure success of your marketing efforts. Full Story: Entrepreneur
The Best Ways to Leverage Growth Marketing
By implementing these growth hacking techniques, you can stay on top of the ever-changing interests of your customers and use them to your advantage. Full Story: Inc. Magazine
3 Marketing Questions You Need To Ask
I was recently talking with a new business coaching client who has struggled to scale their marketing efforts over the past few years. Full Story: Inc. Magazine
How Computer Vision is Powering Marketing Strategies in 2022
The field of marketing has evolved remarkably in the past several years. Full Story: IoT For All
HOW MULTICULTURAL MARKETING SHAPED THE ADVERTISING INDUSTRY
As an industry, we often embrace the newest techniques
SOCIAL MEDIA
3 social media trends impacting marketing in 2022
The social media landscape has changed drastically. Here’s how marketers can prepare for the latest trends. Full Story: MarTech
Instagram Adds Stories Likes to Provide Insight on Viewer Engagement
Instagram has added a new, simple way for users to engage with Stories content with Stories likes, which enables you to ‘like’ any Story in your feed, and let the creator know, without having to start up a DM conversation. Full Story: Social Media Today
14 Social Media Trends Marketers Can Leverage In 2022
Social media is an indispensable marketing channel. Full Story: Forbes
7 ways to promote yourself on social media without bragging
Self-promotion on social media has become integral to brand building but your followers could easily move on if they’re not getting something back. Full Story: Fast Company
SEARCH ENGINE
Google On The SEO Value Of User Comments On Websites
User comments on webpages could provide additional SEO value, Google says, but they have to be tightly moderated for spam and other issues that may arise. Full Story: Search Engine Journal
Is RankBrain A Ranking Factor In Google Search?
RankBrain is a technology that’s said to impact how Google returns search results. But is it a ranking factor? Full Story: Search Engine Journal
How Google Universal Search Ranking Works – Darwinism In Search
Since the introduction of universal search in 2007, the SERPs have become increasingly rich. Use this to make your site more visible on Google. Full Story: Search Engine Journal
Is Author Expertise Important To Google’s Algorithm?
Google’s John Mueller answers the question of whether author expertise is important to Google’s algorithm. Full Story: Search Engine Journal
MOBILE MARKETING
The Next Big Thing in App Idea 2022
Globally, people are moving to digital platforms to replace their brick-and-mortar businesses due to the predicted 935-billion-dollar mobile app development industry revenue by 2023. Full Story: CustomerThink
How to optimize your restaurant’s mobile app to bring in more revenue
The proliferation of mobile food ordering and delivery is showing no signs of letting up. Full Story: Nation’s Restaurant News
Adobe Journey Optimizer adds mobile marketing capabilities
Adobe adds marketing personalization and messaging orchestration capabilities to Experience Cloud for B2B and B2C users whose customers favor smartphones. Full Story: SearchCustomerExperience
Expect These 7 Mobile Ad Trends in 2022
Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode
DIGITAL SIGNAGE/ SCREEN MEDIA
4 Reasons Why Android TV is the Best Choice to Setup Digital Signage
When it comes to digital signs, getting started is a breeze. Because of its adaptability and low cost of entry, we choose to use Android for digital signage. Full Story: Geeky Gadgets
Best tactics for implementing a top-notch digital signage project
Chris Melito has spent the past two decades finding out what works and what doesn’t work in digital signage rollouts. Full Story: Digital Signage Today
EMAIL MARKETING
Top 5 Best Email Marketing Practices for Small Businesses
The success of any business depends a lot on your marketing plan. With marketing, your business stays afloat by attracting customers for the overall attainment of set goals. Full Story: GISuser.com
Email’s not dead — the way that you’re using it is
Add in the fact that email has a return on investment of around 4 200% and it becomes easy to see that email is very definitely not dead. Full Story: Media Update
E-COMMERCE
Why Marketplaces Need to be Part of any Ecommerce Strategy
Whether a store owner is preparing to launch a new ecommerce website or has been selling online for years and has an established brand, online marketplaces should always be part of the strategy. Full Story: Retail TouchPoints
Outlook: E-commerce and the race for rapid delivery
E-commerce uptake hit its stride during the Covid-19 pandemic, as digital services served as a lifeline by enabling people to continue their daily activities. Full Story: Bizcommunity
PUBLIC RELATIONS
Here is why some startup founders falter in PR
For most early-stage startup founders, receiving their first round of funding is a green light to jump on the PR bandwagon. Full Story: Times
Why PR and brand building need to become integral parts of annual marketing investments?
Consumer expectations have been evolving at a rapid pace and businesses are scrambling to break through the clutter with powerful presence both online and offline. Full Story: Times
MARKET RESEARCH
Brands on the rationale behind the market research renaissance
As market research budgets enjoy their strongest performance since 2013, marketers discuss what the Covid-fuelled reinvestment means for brands. Full Story: Marketing Week
WEB DEVELOPMENT
The Latest Trends on WordPress Website Development
WordPress is more popular than you would think. In fact, Manaferra found that WordPress powers a little over 43% of the web – imagine that. Full Story: Tech Guide
What Are the Skills that Node.js Consultants May Need?
An increasing number of individuals and businesses are nowadays becoming aware of Node.js and its development benefits. Full Story: Finextra Research
MARKETING AUTOMATION
20 questions to ask marketing automation vendors during a demo
How easy is it to integrate this software into your organization? How long does implementation take? Full Story: MarTech
CRM and Marketing Automation: how to make the most out of them
In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Full Story: Doxee
ANALYTICS & BUSINESS INTELLIGENCE
It’s Go Time for Real-time Data
Yet, as we’ve often seen, technology has an amazing way of bringing a vision to life—in better ways that we might have anticipated. Full Story: CIO.com
Is Business Intelligence Analyst the Right Profession for You?
Are you seeking a job that allows you to combine your passion for data analysis with your ability to effectively shape and support a company? Full Story: Analytics Insight
BRANDING AND DESIGN
Graphic design and marketing for businesses
If running a small business isn’t leaving you enough time for marketing, help is here. Full Story: yorkshirepost
Turns out those Google logo colours mean more than you think
It’s one of the most recognisable logos around, and perhaps, at first glance, one of the most rudimentary. Ask anyone to describe the Google logo and they’ll probably tell you it’s the word Google in different colours. They’d be right – but it turns out there’s a little more going on with those hues. Full Story: Creative Bloq
VOICE STRATEGIES
Meta To Develop Digital Voice Assistant As Part Of The Metaverse
Meta CEO Mark Zuckerberg said his company is currently building a digital voice assistant that will be used as part of the company’s metaverse endeavors. Full Story: Allwork.Space