By Integrated Marketing Platform | July 01, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Use Marketing To Drive Your Business Decisions
In the business-to-business (B2B) world, there’s a digital marketing “spectrum of sophistication.” Full Story: Forbes
A New Media Marketing Strategy For Small Businesses
Digital Marketing is the core component of online marketing, which uses various internet and web-based digital technologies including desktop computers … Full Story: TechBullion
Three Powerful Marketing Trends Born In Lockdown
Now that the pandemic mandates and Covid-19 case numbers are winding down in the United States (knock on wood) Full Story: Forbes
How Will Brands Shape Their Influencer Marketing Strategy In Line with Lockdown Lifting?
Influencer marketing was worth $1.7 billion in 2016. This year, it is expected to reach $13.8 billion. That’s considerable growth. Full Story: Talking Influence
How bad incentives ruin good marketing
“Show me the incentive and I will show you the outcome.” Full Story: Marketing Week
Being inclusive equals better marketing results
New research shows how embracing diversity in content delivers better results. Full Story: The Drum
What Is Tangible Marketing And Why Is It Important To Modern Businesses?
We live in a digital age and it is easier than ever for businesses to communicate their marketing messages. Full Story: Minutehack
Three benefits of customer-centric marketing
A customer-centric marketing approach is becoming increasingly popular, as more and more brands are agreeing that the customer is always right! Full Story: Media Update
SOCIAL MEDIA
Social Media Bill Temporarily Blocked After Judge’s Ruling
A federal judge late Wednesday issued an injunction against a recently-enacted state law that would’ve imposed stiff penalties on social media companies that de-platform political candidates. Full Story: WFSU News
3 tips for social media in a socially-distanced world
How do you stay top of mind and inspire future travel when everybody’s quarantined? Full Story: PR Daily
5 Steps to Achieve Millions of Impressions On Social Media
Facebook ads can get costly, so here are some tips on how you can multiply your returns at a fraction of the price. Full Story: Entrepreneur
Social Media Marketing Lessons From Nonprofits
In the world of nonprofits, it’s really a numbers game. Full Story: AllBusiness.com
SEARCH ENGINE
Why SEO is a Vital Element of Every Start-up Marketing Strategy
Imagine for a moment that you need to hire a tradesperson, an industry specialist or even a retailer. Full Story: About Manchester
SEO Tests vs. SEO Audits: What’s the Difference?
It’s a well-known fact of human development that adults struggle to learn new languages as well as the average 10-year-old. Full Story: G2 Learning Hub
How Redirecting URLs Can Impact SEO
An updated document from Google explains how redirecting URLs can impact a site’s appearance in search rankings. Full Story: Search Engine Journal
What to Do About Old Low Quality Content
Google’s John Mueller was asked what to do about content that’s older and low quality. Would it be better to remove the content? Or would it be better to rewrite the old bad quality content? Full Story: Search Engine Journal
MOBILE MARKETING
Watch: Next-gen mobile marketing: How can grocery target consumers on the move?
Be they browsing high streets, on their commute or running errands in the car, there are all sorts of opportunities for food and drink companies to target consumers on the move. Full Story: The Grocer
4 tips to improve your mobile app
It’s estimated that over 2.5 billion people around the world own a smartphone. Full Story: Techaeris
14 Ways For Companies To Improve Digital And Mobile Marketing In 2021
More than ever before, consumers are turning to the internet to find information and engage with brands and other consumers. Full Story: Forbes
4 Reasons You Should Refine Your Mobile Marketing Strategy
Here’s a quick question; on average, how much time do you spend on your smartphone? Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
Consumers will look to OOH ads for back-to-school shopping
Back-to-school shopping is a step toward getting back to normal, and 53% of Americans said out-of-home advertising is playing a role in restoring their confidence as they prepare for the next school year. Full Story: Digital Signage Today
Mini PCs drive improved digital signage experiences
In recent years, media players for digital signage have gone from bulky devices to pieces of equipment that can fit in the palm of your hand. Mini PCs in particular, are taking the market by storm. Full Story: Digital Signage Today
EMAIL MARKETING
5 Email Marketing Trends to Boost Marketing Strategy
In 2020, it was estimated that 306 billion emails were sent and received each day worldwide. It’s anticipated this figure will continue to increase each year, eventually reaching 376 billion by 2025. Full Story: AiThority.com
Now More Than Ever, Retailers Need To Realize The Potential In Email Marketing
The way brands and marketers feel about email appears to be cyclical; every few years it seems there’s an industry-wide reevaluation of its efficacy. Full Story: Forbes
E-COMMERCE
4 Proven Strategies to Optimize Multi-Channel eCommerce Marketing Campaigns
Running eCommerce ads is hard enough when you’ve got several campaigns, with dozens of ad variations in each, on just a single platform. Full Story: Business 2 Community
How to Create a Seamless eCommerce Site Navigation Experience
If you administrate an eCommerce site, you’ll be aware that offering a range of quality products is only half the battle. Full Story: CustomerThink
PUBLIC RELATIONS
Companies can spend a fortune on their image. Full Story: The Economist
The missing link: rise of the PR agent with a smattering of hypertext
For reasons we can only put down to the universe’s trend towards higher disorder, we have arrived on the mailing lists of ever more PR agencies. Full Story: New Scientist
MARKET RESEARCH
Leveraging market research to yield positive results for your business
Every company has data, but not every company uses it wisely — or even at all. And that can be a critical mistake, says Kelly Manderfield, chief marketing officer at Cleveland Metroparks. Full Story: Smart Business Magazine
WEB DEVELOPMENT
How to register a domain for your website
Are you starting a website? Whether it’s for a new business venture you’re starting or as a personal resume or portfolio, it seems that everyone has a website today. And luckily, it’s easier than ever to start one. Full Story: ZDNet
Overcoming Website Accessibility Roadblocks
According to the World Health Organization (WHO), more than one billion people live with some form of disability, one in four adults in the United States alone. Full Story: Multichannel Merchant
MARKETING AUTOMATION
The importance of marketing automation: workflows and how best to use them
Workflows are the backbone of any marketing automation strategy. Full Story: Doxee
How the Art of Listening Transforms the Customer Experience
Making broad assumptions is risky for founders and their teams when investor dollars and many hours of hard work are at stake. Relationships grounded in trust are a necessity. Full Story: CEOWORLD magazine
ANALYTICS & BUSINESS INTELLIGENCE
Learn to Become Productive and Efficient With Google Workspace Tools
Learn everything you need to know about ads, sheets, trends, apps scripts, analytics, and more. Full Story; MakeUseOf
Data analytics an essential business tool
Data analytics is one of the fastest growing sectors in the Information Technology (IT) industry. Business analytics, business intelligence and data science are also commonly used terms to describe the space. Full Story: Daily FT
BRANDING AND DESIGN
What are the types of graphic design?
You may have an image in your mind of what a graphic designer does, and it may be quite limited in scope. Full Story: TechBullion
The pandemic put millions of Americans out of work and forced millions more to learn, not just how to manage money, but also how to make more money. Full Story: CustomerThink
VOICE STRATEGIES
How to Use Your Amazon Alexa as a medical alert system
Learn how to use your Amazon Alexa as a medical alert system in our helpful set-up walkthrough. Full Story: TechRadar
Google admits listening to “some user conversations” through an assistant: Report
Google reportedly told the Indian Standing Committee on Information Technology that employees were listening to a “recording of conversation” between the user and the Google Assistant, an AI virtual assistant. Full Story: Ohio News Time
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