By Integrated Marketing Platform | June 02, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Six Ways To Repurpose Content Marketing To Boost ROI
Seasoned marketers know that high-quality content is an important pillar of any well-rounded search engine optimization (SEO) strategy. Full Story: Forbes
Three Common Marketing Communication Mistakes — And How To Fix Them
Over the past year, we’ve all been inundated with messages. Full Story: Forbes
5 Psychological Principles You Need to Know Before Your Next Marketing Campaign
One, it explains the six psychological principles (or as he calls them, “weapons of persuasion”) which lead people to saying “yes” to requests. Full Story: Business 2 Community
Why Artificial Intelligence Is a Game-Changer for Your Post
When the pandemic first hit, businesses of all sizes scrambled to figure out how to both attract new customers in a virtual environment and create a digital shopping experience to meet their evolving expectations. Full Story: Inc. Magazine
Part of achieving success in business is establishing an effective marketing strategy for your company. Full Story: Forbes
Why Personalization Matters in Marketing
Marketing campaigns are either memorable or they are flops. There really is no in-between when you are talking about reaching customers. Full Story: NuWire Investor
Why And How To Leverage TikTok For Influencer Marketing
In 2020, TikTok rocked social media as users all around the world flocked to the novel video-sharing app for distraction and entertainment during the pandemic and user numbers increased. Full Story: Forbes
Everything You Think You Know About Influencer Marketing is Wrong
Once you have a more realistic understanding of influencer marketing, you can effectively add it to your overall marketing strategy – without expecting the impossible. Full Story: Business 2 Community
SOCIAL MEDIA
Social Media Trends to Watch Out For
Are you ready to take your brand’s or business’s social media to new heights? If so, it’s time to learn about emerging trends in the world of social media marketing. Full Story: Business 2 Community
How to Find Instagram Influencers For Your Business
The landscaping of SEO has been constantly evolving, Gilmedia is happy to share some valuable tips and steps to find good instagram influencers for any business. Full Story: Deccan Herald
4 Simple Tips To Help Improve your Instagram Presence
While TikTok has seemingly stolen some of its thunder of late, Instagram still remains a key focus for marketers – and rightly so. Full Story: Social Media Today
Why social media marketing is failing to impress in the boardroom
You’re presenting everything, so why does it feel like you’re saying nothing? Full Story: Marketing Mag
SEARCH ENGINE
The no bullshit guide to SEO every marketer needs
Crystal Wong explains why SEO is more than optimising for search engines, it is optimising for humans. Full Story: Marketing Mag
Let’s start with Google sitelinks. What are they? Have you ever Googled yourself to see what you appear like? Full Story: Business 2 Community
WordPress SEO Without an SEO Plugin
I optimize some of my WordPress sites without an SEO plugin because often, they simply have more features than I need for certain projects. Full Story: Search Engine Journal
What to Do When the .COM You Want Is Taken
Have you come up with a great business name but found that the .com is taken? Don’t despair! Full Story: Search Engine Journal
MOBILE MARKETING
Mobile app growth climbs 31% in first quarter
Mobile apps installation and usage continue last year’s strong growth trends. Full Story: TechRepublic
Mobile app developers potentially expose personal data of 100 million Android users
After examining 23 Android applications, Check Point Research noticed mobile app developers potentially exposed the personal data of. Full Story: securitybrief
Shopping on TikTok increases by 553 per cent
Research from Bazaarvoice’s Influenster community reveals that shopping on TikTok has increased by a gigantic 553 per cent in the past 12 months. Full Story: Mobile Marketing Magazine
An Intro To Creating Engaging Custom Mobile Apps
Now more than ever, it is imperative that restaurant and hospitality brands have a mobile app that is custom to their brand. Full Story: Fast Casual
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage and Kiosks Can Benefit in Retail?
They enable retailers to reach their customers, promote sales, enhance brand identity. Full Story: CIOReview
Digital signage enhances internal communication
Many managers have the unfortunate experience of sending important emails and only most employees do not read them. Full Story: Illinois News Today
EMAIL MARKETING
7 Email Marketing Tips to Help Grow Your Business
The vast majority of promotional emails are never even opened. Full Story: Newswire.net
Worth a steal! 8 email marketing scripts for your repertoire
Are you harnessing the power of personalized email marketing? Full Story: Inman
E-COMMERCE
Shipping Solutions For Ecommerce
What impact has your company had on your ecosystem? Full Story: BW Businessworld
The 10 Best Product Review Apps for Shopify
Shopify is by far the most popular eCommerce platform today, used by more than 1.7 million merchants worldwide. Full Story: Business 2 Community
PUBLIC RELATIONS
Three ways PR can help curb gender-based violence
Public relations can serve as an ideal tool to bring down (and possibly eliminate) gender-based violence (GBV) all over the world — and especially in a country like South Africa. Full Story: Media Update
The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does. Full Story: Forbes
MARKET RESEARCH
The Market Research Services market will register an incremental spend of about USD 7 billion, growing at a CAGR of 2% during the five-year forecast period. Full Story: Troy Record
WEB DEVELOPMENT
Online coding bootcamps: 4 things no one tells you
Before you spent thousands of dollars on tuition, consider these things first. Full Story: CNET
How Much Does It Cost to Build a Website for a Small Business?
A website is your business’s virtual storefront. The costs of creating and maintaining a website are huge. Full Story: Vents Magazine
MARKETING AUTOMATION
How is Artificial Intelligence Influencing Business Development?
Artificial intelligence is driving innovations and transforming business development. Full Story: Analytics Insight
Five Industries Reaping The Benefits Of Artificial Intelligence
AI (artificial intelligence) offers numerous opportunities to increase your business’s value. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Big Data Integration and Challenges Involved
Big data integration can be complex since it involves data from varied sources. Full Story: Analytics Insight
Real-time analytics: 7 tips for success
Fast and accurate insights are crucial in today’s data-driven world, making real-time analytics essential for many enterprises. Here’s how to get it right. Full Story: CIO.com
BRANDING AND DESIGN
7 Basic Branding Rules For Small Businesses
Succeeding as a small business without including a marketing strategy is impossible. Full Story: Vents Magazine
Using Affiliate Advertising to Improve Website Brand Credibility
Affiliate advertising has evolved as a very effective strategy to generate income on a website. Full Story: Business 2 Community
VOICE STRATEGIES
Google fixes major voice control issue with Google Maps on Android Auto
Google has rolled out a software update to fix a bug preventing the Google Assistant from understanding navigation commands in Android Auto. Full Story: T3
Google Publishes Digital ‘Voice Playbook’ for Developers
Google released an online booklet examining the ways people use voice technology. Full Story: Voicebot.ai