By Integrated Marketing Platform | April 19, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What advertisers stepping into the gaming arena should know
The sub-segments within the gaming audience and the opportunities to reach them will continue to evolve. Full Story: Marketing Dive
The importance of defining “done” in agile marketing
“Are we done with the work? Are we really done? What else needs to happen? Who else needs to approve it?” Full Story: MarTech Today
Six Strategies To Make Your Campaigns Stand Out Using Email Marketing
Email marketing is one of the oldest digital marketing tricks in the book. Full Story: Forbes
Marketing in 2021 is emotional and not just transactional
Brands are emotions made physical. The clothes we wear, the media we consume, the devices we use — all signal not only to others what we value and see in ourselves, they also are a way to construct our very identities. Full Story: TechCrunch
How brands are fumbling sustainability — and how they can get it right
Some brands lean too heavily on marketing to drive sustainability, while newer green brands can have more fun with messaging because of their more holistic approach. Full Story: Marketing Dive
The Complex Crossroads Of Marketing And Corporate Political Activity
Not long ago, an organization’s political contributions rarely created a stir. Full Story: Forbes
Blockchain in digital marketing: More consumer trust – and new ways of advertising
Digital marketing is facing concerns relating to online activities, be it cyber security, data protection or transparency. Full Story: Marketing Tech News
20 Content Marketing Stats Every Marketer and Business Owner Should Know
Are you planning your content marketing strategy for the year ahead? Want to learn the basics before launching your next campaign? Full Story: Social Media Today
SOCIAL MEDIA
Should you have a Stronger Organic Social Media Marketing Strategy?
There will always be a never-ending debate among marketers surrounding paid social media and organic social media plans. Full Story: MarTech Series
7 Ways to Survive (and Thrive) When You’re Banned From Social Media
How I lived without Facebook and Instagram and came out on top. Full Story: Entrepreneur
4 Free Ways to Grow Your Social Networks
Social media is used for much more than socializing … Full Story: Entrepreneur
How to Improve the Reach of your Social Media Posts
Social media has an undisputedly profound effect on the way we live and communicate with each other in this day and age. Full Story: Love Belfast
SEARCH ENGINE
How To Improve Your Keyword Research For SEO
According to Ahrefs, 92.42% of keywords get ten monthly searches or fewer. Full Story: Forbes
How to Evangelize Enterprise SEO Success & Communicate With the C-Suite
The demand for SEO, especially across large and global enterprises, is soaring. Full Story: Search Engine Journal
Meta Tag Generators: How, Why & When to Use Them
Want accurate, SEO-friendly meta tags that help Google better understand your webpage content? Learn how meta tag generators can help you. Full Story: Search Engine Journal
This quick hack make searching easier on Google and it works on YouTube as well
Searching on Google has become our nature in daily life. Full Story: Digital Information World
MOBILE MARKETING
Google Trumpets New Mobile App Security Standard
Google is shouting about a new standard designed to enhance baseline security across mobile applications. Full Story: Infosecurity Magazine
Continuous mobile app security protects the business and spurs innovation
Spurred on by a pandemic that forced workers home, we have grown increasingly reliant on a cadre of mobile applications proliferating at a head-spinning rate. Full Story: SC Media
Facebook & Instagram Let Businesses Schedule Stories
Businesses on Facebook and Instagram now have the ability to schedule stories using Facebook Business Suite. Full Story: Search Engine Journal
Google is shutting down the mobile app for Google Shopping
Google is infamous for killing off apps and services, and it seems the search giant may have found its next victim. Full Story: XDA Developers
DIGITAL SIGNAGE/ SCREEN MEDIA
Programmatic DOOH isn’t just future ready, it’s ready now
Out-of-home (OOH) media has been one of the media hardest hit by the Covid-19 crisis. Full Story: The Drum
The power of dynamic DOOH: New Vaseline campaign delivers content that responds to the weather
Tractor Outdoor recently partnered with Unilever brand Vaseline to launch an exciting new campaign, which used dynamic digital out of home media (DOOH) to serve relevant creative to audiences, via the media owner’s extensive network of digital billboards. Full Story: Bizcommunity
EMAIL MARKETING
The Importance of Data Quality in Your Email Marketing
Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. Full Story: Business 2 Community
Things People Say That Show They Don’t Understand Email Marketing
Email marketing is a complex channel that’s routinely underappreciated by outsiders—and particularly by executives. That became all the more clear when I recently fired off this tweet: Full Story: SmarterCX
E-COMMERCE
CommerceCo Recap: 3 R’s Are Changing Targeted Advertising
For years, online sellers large and small have depended on targeted advertising to acquire and engage shoppers. Full Story: Practical Ecommerce
8 Reasons to Avoid Cryptocurrencies for Ecommerce
Cryptocurrencies are hot news. Visa announced that it would test a type of cryptocurrency on its network. Full Story: Practical Ecommerce
PUBLIC RELATIONS
PR agencies can use a multitude of tools to help companies grow and establish a brand. Full Story: Contractor
PR, short for public relations, refers to the managing and distributing of information for an individual, organisation, government agency or non-profit company. Full Story: The Drum
MARKET RESEARCH
Market research can help understand multiple perspectives
The idea there is a single “rational” perspective no longer has the same credibility it once did, and market research can lead the transformation to a “multiverse” world, according to a report by the Market Research Society’s (MRS’s) Delphi Group. Full Story: Research Live
WEB DEVELOPMENT
Web Development Trends to Watch Out For in 2021
As the web development industry is rapidly changing, it is clear that a professional software development team must keep up with the latest trends in this niche. Full Story: PhonesWiki
Top 10 Web Development Frameworks and Their Benefits
If as a web designer you wish to design a new website, the framework that you employ is quite important because the development of your website is influenced by this decision. Full Story: Vents Magazine
MARKETING AUTOMATION
3 Ways Artificial Intelligence Is Changing Our World
As technology becomes a more intimate part of our everyday lives, artificial intelligence is driving progress and helping solve some of society’s greatest challenges. Full Story: Business Because
The Interconnected Distributor: Creating Customer Experiences That Last
Disrupted supply chains, unexpected customer behaviors, and limited resources – this past year has tested the capabilities of business buyers and sellers alike. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence Platform market share to be valued over USD 14590 Million by 2025
The Business Intelligence Platform market research report emphasizes on the predominant trends and the factors stimulating industry expansion as well as those hampering it. Full Story: Market Primes
5 Tips for Realigning Your Marketing Strategies
The mandate for marketers has changed from being “chief storytellers” to “drivers of growth,” according to Liz Miller, vice president and principal analyst at Constellation Research focusing on the chief marketing officer. Full Story: CMSWire
BRANDING AND DESIGN
No, WhatsApp Isn’t Turning Its Branding Pink
Do you ever look at WhatsApp and wish it was a different color? Full Story: MakeUseOf
Boost your business through branding
If you are a small business owner rebuilding your business after Covid-19 setbacks, branding is one of the tools you need to use to attract customers… Full Story: DispatchLIVE
VOICE STRATEGIES
Google Voice Assistant to support driving assistance in 6 countries
Google recently launched a new version of its Google Voice Assistant globally. Full Story: Gizchina.com
Voice Technology: From revolution to evolution
Distribution centers no longer want voice for voice itself. Today it serves as one piece of an integrated solution for optimized operations. Full Story: Modern Materials Handling