By Integrated Marketing Platform | March 30, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why your brand needs a P2P marketing strategy
In a digitally connected world, positive customer opinions and recommendations can tilt scales in the favour of a particular project, product or service and consequently increase participation, adoption, uptake or sales Full Story: Bizcommunity.com
5 Reasons You Need A Digital Marketing Strategy in 2021
There are over 2 billion online shoppers in the world today. Full Story: VENTS Magazine
B2B marketing investment expected to increase in 2022
Over two thirds (68%) of respondents consider B2B marketing as ‘very important’, with most (93%) considering or already activating digital ad campaigns, according to new research. Full Story: Netimperative
5 Investment Platform Marketing Strategies You Can Apply to Your Business
Marketing is a tough, highly competitive industry. Sometimes you need to find inspiration from industries completely unrelated to your own. Full Story: TechBullion
Eight Marketing Strategies Every Startup Or Small Business Can Afford
As the founder of a marketing company that helps startups and small businesses, people often ask me, “How can we effectively market and scale with a tight budget?” Full Story: Forbes
12 Books to Help Refresh Your Marketing Strategy
These books from Entrepreneur Press can help you boost your marketing game. Full Story: Entrepreneur
Marketing Is Turning to AI for Customer Acquisition
Companies started using artificial intelligence and machine learning about five to seven years ago, but those early efforts weren’t targeted nearly enough. Full Story: Destination CRM
Conversational Marketing is the New Direct Marketing
Marketing has changed drastically over the last decade, fueled by the evolution of technology and the demands of more discerning, sophisticated and impatient consumers. Full Story: Customer Think
SOCIAL MEDIA
Creating That Spotless Content Calendar to Boost Social Media Engagement of Your Brand
A content calendar, also known as a publishing schedule or an editorial calendar is used for publications control on multiple channels: social media platforms, newspapers, blogs/videoblogs, emails, etc. Full Story: Atlanta Small Business Network
Social media addiction linked to cyberbullying
As social media platforms like Instagram, Snapchat, TikTok and others continue to grow in popularity, adolescents are spending more of their time online navigating a complex virtual world. Full Story: University of Georgia
Four Social Media Marketing Tips For Reaching Asian American Consumers
While marketing to this diverse group of people might be challenging, there are a few ways you can ensure your social media marketing is highly effective. Full Story: Forbes
How to Curate Your Social Media Feeds to Make You Feel Better, Not Worse
Social media can be a lot of things: a space to share pictures, find new recipes or connect with community. And it’s also a place that affects your mental health — for better or for worse. Full Story: NBC Southern California
SEARCH ENGINE
Is It Time to Switch to a New SEO Tool?
The SEO industry is constantly changing and evolving. Full Story: Search Engine Journal
The Importance of Cybersecurity to SEO
Before knowing why cybersecurity is essential to SEO, let’s first understand what SEO and cybersecurity mean. Full Story: Security Boulevard
International SEO Strategy for Non-Dominant Language Audiences
Want to target a specific, smaller second-language audience in a dominant-language country? Learn this SEO strategy for international business success. Full Story: Search Engine Journal
Common Myths You Will Hear About SEO
There are a lot of things you will hear about SEO when you are in business. Full Story: Newswire
MOBILE MARKETING
Customer Research: The Secret Behind All Successful Mobile Apps
Mobile application development has gained significant momentum over the past decade. Full Story: Customer Think
6 Key areas accelerating mobile app growth
Today mobile apps have become an integral part of our lives. Full Story: AppleMagazine
Google, Facebook still dominate mobile app advertising: AppsFlyer
GOOGLE and Facebook ad networks are still key to retention and re-marketing in Southeast Asia, the latest AppsFlyer Performance Index finds. Full Story: Digital News Asia
Mobile app becomes roadmap for retooling resident care program post-pandemic
A mobile app designed to communicate activities and dinner menus has turned into a roadmap to guide the retooling of a senior living operator’s care program for post-pandemic life. Full Story: McKnight’s Senior Living
DIGITAL SIGNAGE/ SCREEN MEDIA
As outdoor life resumes in China, now is the time to invest in DOOH
The OOH market in China is valued at around US$9 billion , with DOOH estimated to be worth 30% of that figure. Full Story: Campaign Asia-Pacific
Digital signage powers up bank transformation
Bank branches of the past were large one-stop shops for all things finance, but online and mobile banking have eliminated much of a branch’s tasks. Full Story: Digital Signage Today
EMAIL MARKETING
Everything E-Commerce Businesses Need to Know About Email Marketing
For e-commerce businesses, staying in touch with customers is critical. In today’s world, this communication is likely to be entirely digital. Full Story: Business.com
How to Draft an Email Newsletter (With templates)
Email newsletters nurture contacts, boost website conversions and engage your audience, all in one fell swoop. Full Story: Business.com
E-COMMERCE
The Next Hurdle of eCommerce Acceleration – Remote Sales Tax
According to some experts, the pandemic has accelerated ecommerce shopping by nearly five years. Full Story: Business 2 Community
5 Reasons Push Notifications Boost Ecommerce Performance
As competition heats up across ecommerce sites, brands and retailers remain focused on sustaining customer loyalty and retention while growing their footprints. Full Story: Digital Media Solutions
PUBLIC RELATIONS
Charity: How to maintain public relations with key stakeholders
The ultimate goal for charity and nonprofits when it comes to fundraising is to convince anyone who can support the cause of an organization, i.e. Full Story: Doxee
So You Suddenly Have 100,000 Twitter Enemies: 4 Tips for Navigating a Fast-Moving PR Crisis
When a crisis occurs, it’s important to get the communications right the first time, because failure to do so can lead to major, irreversible damage to your business’ reputation and operations. Full Story: Entrepreneur
MARKET RESEARCH
MARKET RESEARCH CAN HELP UNDERSTAND MULTIPLE PERSPECTIVES
Managing the multiverse says that the process of identifying, describing and quantifying the range of perspectives on numerous topics shows that fewer people believe that there is a single approach to perceiving society. Full Story: Research Live
WEB DEVELOPMENT
Top 6 Trends In Ecommerce Web Development
E-commerce has long been part of global business processes. Full Story: MakTechBlog
Ten skills every web developer should know in 2021 and beyond
Key tech-stack covers Full stack development, HTML & CSS, Git and Github, Javascript, Browserdev tools, DevOps etc. Full Story: ITProPortal
MARKETING AUTOMATION
5 KPIs To Test Marketing Automation Effectiveness
The point of automation is to free up your time so you don’t have to be directly involved in your business all the time, right? Full Story: Demand Gen Report
Two key marketing automation tools you may be missing for your eCommerce clients
More and more, eCommerce companies and online shops are tapping digital marketing agencies to help them advertise their products online – on not just one, but multiple marketplaces. Full Story: Marketing Tech
ANALYTICS & BUSINESS INTELLIGENCE
How companies should use marketing intelligence
Marketing intelligence (MI) information gathered by a company that is analyzed to identify market opportunities and business strategy. Full Story: Digital Journal
Maximizing The Value Of Data With Encrypted Learning
Competitors in any sector are extremely protective of their data for many reasons — among them competitive advantage and brand reputation. Full Story: MarTech Series
BRANDING AND DESIGN
Various sorts of marking are utilized around the world, and keeping in mind that every one of them has its significance, a wide range of marking can’t be utilized at the same time. Full Story: Promotion World
How millennials branding affects consumer buying behavior?
Well, there are a lot of people who are exposed to brands and it’s an intoxication for longer than I could imagine. Full Story: TechGenyz
VOICE STRATEGIES
Alexa, Are You Listening To Me?
Educating people on what voice devices mean for their privacy. Full Story: MinuteHack
Google will use your data to improve its voice assistant
GoogleThe US tech service giant wants to improve its Android voice assistant “Ok google” That works badly at times. Full Story: Vaughan Today