By Integrated Marketing Platform | March 04, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How One Digital Marketing Company Is Changing The Customer Loyalty Game
The way that companies connect with their customers and cater to their preferences is paramount in today’s digital world. Full Story: Forbes
How to Personalize Your Marketing Without Being Creepy
Consumers are turned off by discovering you have their data when they don’t know how you got it. The big difference-maker? Consent. Full Story: Entrepreneur
Where Do You Fall on the Philosophical Spectrum of Influence Marketing?
Influencer executions look an awful lot like advertising, public relations and everything in between. Full Story: Entrepreneur
‘Digital’ Marketing, My Ass, Marketing Is Marketing.
If you call yourself a digital marketer, you might want to sit down. Full Story: Grit Daily
What CMOs Need to Know About Maximizing Retention Marketing Impact
Over the past few years, CMOs have expanded their ability to measure marketing impact by investing in the ability to attribute revenues to their efforts. But are they maximizing their team’s contribution to said revenues? Full Story: CMSWire
Hidden Marketing Secrets in 2021
With consumer behavior dramatically shifting, marketers turn to new techniques to attract shoppers. Full Story: Digital Commerce 360
Data and marketing trends in 2021
This year is set to be an exciting one in the world of marketing. Last year, the COVID health pandemic had a huge effect on the advertising industry with an overall hit on marketing revenue. Full Story: MobileMarketing Magazine
Top Marketing Skills to Implement for Any Startup
Startups are all the rage these days, with many people turning entrepreneurs. With the rise of the gig economy and all the changes it entails, it is only to be expected that many more people will be changing the way they go about their jobs. Full Story: Business 2 Community
SOCIAL MEDIA
Pinterest Announces New Marketing Tools, Including ‘Pinterest Premiere’ Video Ads
As part of its first-ever ‘Pinterest Presents’ marketing and advertising summit, Pinterest has today announced several new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience. Full Story: Social Media Today
SEVEN SOCIAL MEDIA PLATFORMS TO KEEP AN EYE ON
Now is a great time to expand your knowledge of social media beyond Facebook, Twitter, and Instagram, thanks to a new crop of social venues. Full Story: Associations Now
Building an online empire is great but remember it can be destroyed or taken down at anytime unless its on your own platform that you have full rights to. Full Story: MarTech Series
How The Pandemic Has Changed Social Media
The pandemic has prompted many people to stop posting as much on social media, even as they’re scrolling their feeds more while stuck at home. Full Story: Here And Now
SEARCH ENGINE
Are you just establishing your business but don’t know how to build authority in your local Florida area? Full Story: newschannelnebraska.com
How to Diagnose Page Ranking Declines: Ask An SEO
Even the most experienced SEO professionals can struggle to diagnose declines in a website’s rank and traffic. Here are a few factors to check out. Full Story: Search Engine Journal
Things to Consider When Planning to Hire an SEO Expert
It is generally accepted in today’s contemporary business engagements that hiring an SEO expert or company can inadvertently bring about projected outcomes. Full Story: Love Belfast
Google On Pagination: Would It Be Okay If The Page Was Only Accessible Via Your Site
Most SEOs I know are still grumbling a little about the rel=next and rel=prev is no longer supported, as of two years ago. Full Story: Search Engine Roundtable
MOBILE MARKETING
8 Best Phone Marketing Tips For Better Lead Generation
People are busy looking at their mobile devices. After all, smartphones are simply too convenient, so it’s only natural to carry them at all times. Full Story: BOSS Magazine
Twitter implementing new shopping features in its mobile app
As Twitter has been working on new ways to monetize its platform, the social network is now implementing new e-commerce features that will be extremely useful for those who sell products online. Full Story: 9to5Mac
Why your business needs a mobile app
In this digital market, keeping up with the market trend is a prerequisite. If not, your business may be left behind. Full Story: Tech Times
WPP furthers shopping offering with acquisition of mobile app platform NN4M
WPP’s relentless expansion has continued with the acquisition of NN4M, a mobile commerce shopping app platform that counts Selfridges, River Island, Nestle and The Body Shop among its clients. Full Story: The Drum
DIGITAL SIGNAGE/ SCREEN MEDIA
Why courier firm Lalamove invested in OOH and DOOH during lockdown in Malaysia
As the Asia Pacific region starts to loosen pandemic restrictions, marketers need to be flexible and agile to maximize performance from their out-of-home and digital out-of-home spend. Full Story: The Drum
DOOH drives money to self-service
Leaders from the Redbox, Coinstar and Five Star Food Service, which are adopting digital out of home media technology, shared insight on their unique approaches during a session at the recent virtual Self-Service Innovation Summit. Full Story: Digital Signage Today
EMAIL MARKETING
How to Use Email Marketing to Develop Customer Personas
Business owners and marketers use a wide range of tactics to grow their lead lists and secure more sales. Full Story: Business 2 Community
Top 3 tips for email success in 2021
More shoppers are venturing out, be it to restaurants, stores, or venues, but the renewed focus on email isn’t going away just because the COVID-19 pandemic focus is lessening. Here’s what brands need to know about engaging email for 2021. Full Story: BizReport
E-COMMERCE
11 Tips for Switching Ecommerce Platforms
What is one thing a small business should consider when switching ecommerce platforms? Full Story: Small Business Computing
5 Novel Things Ecommerce Store Owners are Doing to Retain Customers in 2021
E-commerce business owners live in a rabbit hole: with an average conversion rate of 3 to 4%, they are either always busy chasing a new customer or going out of business. Full Story: Business 2 Community
PUBLIC RELATIONS
How marketing and PR will help you sail through COVID-19
While convincing the consumers to use the product again is the power of the product; leading them to the first time purchase is Public Relations and Marketing. Full Story: YourStory.com
Six signs a PR career is right for you
Whether you are just starting your career or planning to make the jump into PR industry from another field, here are six indications to know this is the right career for you. Full Story: India Today
MARKET RESEARCH
A startup’s answer to market research in a virtual world
Say you want to discover how customers in a store scan shelves and choose the products they buy so you can request the optimal product placement. Full Story: IT World Canada
WEB DEVELOPMENT
WordPress gets a thumbs-up for ease and results
Creating a website continues to get easier and easier. Full Story: Wooster Daily Record
Is PHP Dying? Why and How It Is Used in Web Development
Some people may want to move away from PHP and are looking for alternatives, but ultimately PHP still has many fans and may be here to stay. Full Story: News & Features
MARKETING AUTOMATION
10 Ways AI And Machine Learning Are Improving Marketing In 2021
AI and Machine Learning are on track to generate between $1.4 Trillion to $2.6 Trillion in value by solving Marketing and Sales problems over the next three years, according to the McKinsey Global Institute. Full Story: Enterprise Irregulars
The use of artificial intelligence in life sciences and the protection of the IP rights
Artificial Intelligence (AI) is transforming the life-sciences industry by making discoveries from massive biological data using machine… Full Story: Lexology
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence Isn’t Just for the Big C-store Chains
Wouldn’t it be nice to know exactly what products are selling or not selling, what time of day they are being purchased, and what items are being bought together most often? Full Story: CSNews Online
Analytic systems for mobile marketing in 2021
When there weren’t many mobile marketing tools on the market, it was easier to choose the right one. Full Story: KAKE
BRANDING AND DESIGN
Build the Ultimate Branding Tech Stack
In this article, I’ll give recommendations for top solutions I’ve found for reaching different branding goals. Full Story: Business 2 Community
13 Effective Tactics For Creating Offline Brand Exposure
Every business wants to gain as much exposure as possible to reach a wider audience and have a greater impact. Full Story: Forbes
VOICE STRATEGIES
Apple is Developing Stutter Detection for Siri
Apple researchers are working on ways to teach Siri to determine if a speaker is stuttering and compensating so the voice assistant can understand what they are saying. A new study showcases their work developing a database of relevant audio clips to train the AI accordingly. Full Story: Voicebot.ai
Amazon releases surprise Alexa app for Microsoft Xbox, with voice controls and video features
Amazon is bringing new voice control capabilities to Microsoft’s gaming consoles with the surprise release of a new “Alexa for Xbox” app. Full Story: GeekWire