By Integrated Marketing Platform | March 03, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Here’s How to Plan Your Digital-Marketing Strategy and Set Budget Priorities
The new way of buying and selling is here to stay. Don’t get left behind. Full Story: Entrepreneur
4 Ways to Make Your Content Connect
Content marketing is one of the most valuable tools brands have to communicate with their audiences. Full Story: CMSWire
Surprising growth strategies to boost your digital marketing campaigns in 2021
We’re still reeling from 2020, a year that came in and bulldozed over perfectly crafted consumer behavior insights, trampled over forecasts and projections, and made us question and re-question whether brands can and should weigh in on social issues. Full Story: TNW
Should Small Business Pay Attention to Quantum Marketing?
There’s a lot that small businesses can learn from big-name companies. Full Story: Small Business Trends
The Importance Of Influencer Marketing In The ‘New Normal’ Digital Sphere
There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. Full Story: Forbes
Refocusing On Your Marketing Superpower: Personal Customer Connections
You spend all day thinking about your customer, as you should. Full Story: Forbes
Emphasize Safe Innovation When Marketing to Millennial B2B Buyers
Numerous research studies have shown that millennials are now playing pivotal roles in B2B purchase decisions. Full Story: Customer Think
How AI can build a more empathetic future for marketing
The desire for companies to connect with the emotions of their customers is by no means a new phenomenon. Full Story: Marketing Tech
SOCIAL MEDIA
Why You Shouldn’t Put Your Social Media On Autopilot
Conventional wisdom says that a successful social media effort requires frequent and consistent posting of content that a brand’s followers will find interesting and sometimes entertaining. Full Story: Forbes
6 Social Media Video Stats to Keep an Eye On in 2021
As the new year quickly passes, it opens the way for new possibilities for creative content. Full Story: Customer Think
4 New Social Media Tools on the Rise
Today I have some resources to help you improve your social media marketing and visibility online. Full Story: Business 2 Community
5 Ways to Use Videos for Marketing on Social Media
In a fast-paced world like ours, people tend to dislike reading really long articles about products or companies. Full Story: GineersNow
SEARCH ENGINE
How To Market SEO Services To Clients
SEO agencies put in hours upon hours of work to help their clients bring in more business. Full Story: Forbes
How Does Alexa Rank Measure Search Engine Optimization?
Spoiler alert: It doesn’t. Because this myth is so persistent in some circles, let’s look at the reasons why Alexa Rank does not impact or measure the success of your search engine optimization (SEO). Full Story: JumpFly PPC Advertising News
Why I Dumped Google and Switched to PrivacyWall Search Engine?
Hi Folks, you won’t believe that I recently dumped Google – I know the majority of people might confuse that how anyone can leave Google and what would be the reasons behind that all. Full Story: TechBullion
On-Page SEO: How to increase your rankings
Climbing the Google SERPs requires retailers to sink a considerable amount of effort into their SEO strategies, implementing technical, off-page and on-page optimization tactics. Full Story: The Marketing Folks
MOBILE MARKETING
Can you run a marketing campaign through your smartphone?
You can monitor your business through your smartphone. It is possible to conduct financial transactions online also through a mobile phone. Full Story: MobileMarketing Magazine
Mobile Adware Booms, Online Banks Become Prime Target for Attacks
A snapshot of the 2020 mobile threat landscape reveals major shifts toward adware and threats to online banks. Full Story: Threatpost
Ericsson Wallet Platform: How mobile money empowers e-commerce innovation
Financial inclusion is an important driver for enabling both commercial and social benefits. Full Story: Ericsson
Hey, What About That Forgotten 70% Of Mobile App Inventory?
Soon, Apple will remove the device ID from mobile app ad requests. Google’s Android platform will follow suit. Full Story: AdExchanger
DIGITAL SIGNAGE/ SCREEN MEDIA
How To Ensure Customers Are Using Those New AV Systems You Installed During The Pandemic
Making sure the end user maximizes the ROI of that new AV system you installed will be critical as businesses begin reopening. Full Story: Commercial Integrator
Digital signage market to reach $27.8B by 2026
The digital signage market will grow from $16.3 billion to $27.8 billion by 2026, according to a report by MarketsandMarkets. Full Story: Digital Signage Today
EMAIL MARKETING
As the use of artificial intelligence (AI) evolves, email marketing finds new applications. Full Story: Marketing Interactive
The Email Subject Lines That Will Help You Get A Job
When you’re job hunting, every communication with hiring managers and contacts takes on extra weight. Full Story: HuffPost
E-COMMERCE
Ecommerce Marketing Automation: More Sales, Less Work
Even if you aren’t an expert, chances are, you implicitly grasp how great automation might be for your ecommerce marketing efforts. Full Story: Business 2 Community
Are Your Ecommerce Returns Creating Non-Returners?
Is your ecommerce returns process preventing customers from returning items – and thus not returning to shop with you again? The answer might be yes. Full Story: Multichannel Merchant
PUBLIC RELATIONS
Should You Start With PR or Marketing First?
With five startups under my belt, this is what I’ve found works best. Full Story: Entrepreneur
PR Predictions And Trends That Will Shape 2021
The tumultuous year that we have gladly left behind has shaped many aspects of business, including public relations, in these early weeks of 2021. Full Story: Forbes
MARKET RESEARCH
How Strategic Market Research Can Help Your Company Determine Your Customer’s Changing Values
While it’s natural for people’s values to evolve throughout their lives, the stress and anxiety that have come with the pandemic have been a catalyst for more rapid change. Full Story: Customer Think
Is Traditional Market Research Dead? Market Research in Today’s World
Many firms struggle to meet the obligations necessary to stay in business. Full Story: Business 2 Community
WEB DEVELOPMENT
Languages and DevOps: Web Development
Web development has changed a lot since DevOps first hit the scene. Full Story: DevOps.com
Web Development Program Allows Youth To Support Small Businesses, Gain Skills
Pictured above is a screenshot of the home page of Mama Sambusa Kitchen’s new website that was designed by a student in the Office of Economic Development and Urban League of Metropolitan Seattle’s Youth Web Design Program. Full Story: Seattle Medium
MARKETING AUTOMATION
How To Build Trust With Students During A Pandemic By Leveraging Your CRM
If you are in higher education, the challenge of reopening your campus has been an ongoing battle due to the current pandemic. Full Story: Forbes
A Deep Dive into Artificial Intelligence and How It’s Applied in the Modern World
Artificial intelligence has made it possible for marketing managers and advertising agencies to really target their messaging and communication to a specific group of consumers. Full Story: IBTimes
ANALYTICS & BUSINESS INTELLIGENCE
Hightouch Ushers In The Era Of Operational Analytics
From small startups to big tech companies, each corporation now builds its culture and strategy around data. Full Story: Forbes
What is Advanced Analytics and why are businesses investing in it?
Advanced analytics is rapidly increasing in popularity as business leaders look to leverage the advantages that deep insight and more robust decision-making can bring. Full Story: Techerati
BRANDING AND DESIGN
Why Branding Is Important for Driving B2B Growth
There are also some companies that do not have product branding but only the company branding. What these companies sell and their company brands are the same. Full Story: Moneycontrol.com
7 Things You Can Do To Build An Awesome Personal Brand In 2021
I’ve been addressing the importance of digital leadership and personal branding for over a decade. In fact, the original version of this article was created six years ago. Full Story: Forbes
VOICE STRATEGIES
Build your own voice assistant with this DIY kit
With this coding kit, which is ideal for ages 11 and up, you can spend quality time with your kiddos creating Spencer, the DIY voice assistant. Full Story: Mashable
Voice assistants enable enterprise automation, CRM, and data intelligence
The enterprise is experiencing an uptick in voice technology adoption during the pandemic. Full Story: VentureBeat