By Integrated Marketing Platform | January 21, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
10 top online marketing tips for creatives
How do you make money online as a creative professional? Here are 10 top online marketing tips to boost your popularity and your income. Full Story: Creative Bloq
How To Develop A Road Map For Your Marketing Organization
With almost constant change taking place in the marketing industry, it’s easy to get distracted and chase the new shiny object. Full Story: Forbes
What Are the 5 Ds of Digital Marketing?
To unlock your online marketing strategy’s full potential, it is crucial to know what the five D’s of digital marketing are, and how to make use of them. Full Story: Business 2 Community
Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy
If 2020 taught us anything at all, it’s that strategic planning and preparation is key. Full Story: Business 2 Community
6 Tips on Running a Successful Influencer Marketing Campaign in 2021
Influencer marketing is at full-steam ahead, with social media and other digital platforms rapidly expanding its reach. Full Story: Inc.com
5 ways startup marketing has changed in the past 5 years
Rapid technological development has ‘fast-forwarded’ the way marketing has developed over the past 5 years. Full Story: EU-Startups
Interest in Marketing Tactics Based on Search Volume
The estimates of search volume were based on anonymized clickstream data provided by third-party data providers. Full Story: MarketingProfs.com
10 Questions To Ask For Better Marketing
While everybody understands the purpose of marketing, aka to make your business visible and attractive to your target audience, we are none the wiser when it comes to creating a winning strategy. Full Story: BBN Times
SOCIAL MEDIA
10 Social Media Trends That Every Marketer Should Know in 2021
The last twelve months have been transformative in many ways, with one of the key changes being the increased reliance on digital connectivity for work, play, socializing, connection, etc. Full Story: Social Media Today
Steps to Build Your Social Media Strategy in 2021
Social media offers the most diverse exposure a person can get on the internet. Full Story: BBN Times
The Ultimate Guide to Facebook Marketing: 2021 Edition
A business page on Facebook is a valuable tool for any marketer, whether you are a consultant, SME or corporation. Full Story: Business 2 Community
Developing A Social Media Marketing Strategy
Whether you are operating a big or small business, social media marketing is one of the most powerful ways of expanding your brand’s reach. Full Story: Seekers Time
SEARCH ENGINE
A Quick Guide to SEO for Non-Profits
As the new year sets in, having an online presence is more important than ever for most businesses, and that includes non-profits. Full Story: Social Media Today
An Easy Guide to Building Backlinks and Improving Your Site’s SEO
In the marketing world, there are a lot of myths floating around about how to improve your website’s rank on search engines. Full Story: Inc.com
How your business can benefit from SEO
With 4 in every 5 people getting their purchases online, any business that isn’t connected in some way to the world wide web will lose about 90% of potential profits. Full Story: Business Matters
Google Uses Faster Storage For High Demand Pages
Google indexes content on different types of storage based on how likely they are to be searched for. Full Story: Search Engine Journal
MOBILE MARKETING
Top 10 trusted mobile app development companies in USA to work in 2021
The mobile app demand is expected to grow in the coming years, mainly due to mobile phone expansion, increased Internet penetration, and more technologies like AI and ML in mobile apps. Livemint
Spotify launches podcast advertising in the UK
Spotify is bringing podcast advertising to the UK a little over a year after the streaming service launched its proprietary ad technology. Full Story: MobileMarketing Magazine
How Artificial Intelligence Will Transform Mobile UX in 2021
Let’s discover why top mobile app development companies, tech giants, and other businesses are adopting AI to build AI-powered apps. Full Story: Chiang Rai Times
12 Ways Super Bowl Ads May Evolve In 2021
Millions of viewers tune into the Super Bowl every year for the famously good advertising, and brands leverage this fact by spending big to reach a huge portion of the public with a 30-second clip. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage company secures £2.5m hygiene safety partnership
Hand sanitiser producer ClearWater Hygiene has announced a partnership with Cradley Heath-based One Digital Signage aimed at helping businesses promote positive health and hygiene safety in the fight against Covid-19. Full Story: The Business Desk
Data, technology & value for money: key factors for OOH in 2021
Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021. Full Story: M4G Team
EMAIL MARKETING
Important Email Marketing Trends for 2021
The way we conduct business and how we communicate with clients undergoes constant changes. Full Story: Designmodo
Email Marketing Trends for 2021: What’s New?
If the last year thought us anything, it is that most of the tasks, jobs, and businesses we can do from our computers, smartphones, etc., and from the comfort of our homes. Full Story: EDM Chicago
E-COMMERCE
5 Ecommerce Marketing Strategies That You Should Try This Year
Powerful marketing strategies to help boost ecommerce during and after the pandemic, and grow sales in 2021 and beyond. Full Story: Entrepreneur
Majority of SMBs Do Email Marketing Without CRM, Research Finds
Almost two-thirds (64 percent) of small businesses in the United States conduct email marketing without marketing software or a CRM system, according to a survey from Visual Objects, a B2B services provider review site. Full Story: Destination CRM
PUBLIC RELATIONS
Don’t Underestimate the Power of Public Relations Amid COVID-19
Exploring the importance of PR during Coronavirus Pandemic. Full Story: Entrepreneur
Four reasons why science needs public relations
Public relations is a must for science communications as some perceive these highly technical fields as hair-raising. Full Story: Media Update
MARKET RESEARCH
MARKET RESEARCH SPEND CONTINUES TO CONTRACT
Budgets available for market research fell in the fourth quarter of 2020, as overall marketing budgets continued to decline sharply, according to the IPA’s quarterly Bellwether Report. Full Story: Research Live
74% of businesses plan to increase market research budgets in 2021, research says
Seventy-four percent of businesses are boosting their marketing and consumer research budgets in 2021 to better reach potential customers, according to research from Stravito, a provider of knowledge management software for insights. Full Story: Conference News
WEB DEVELOPMENT
A few businesses are naturally more beneficial than others. This can be because of overhead being low and expenses or the business charging very much for its products or services. Full Story: Business 2 Community
Top B2B Marketing Strategies: How To Get A High ROI Amidst COVID Recovery
Every year, the intricacies of B2B marketing evolve. And this year the trends are particularly nuanced considering the current state of affairs. Full Story: The FINANCIAL
MARKETING AUTOMATION
eCommerce Marketing Automation Solutions Increase Online Return On Investment
The eCommerce marketing automation technologies make effective use of artificial intelligence (AI) and machine learning protocols. Full Story: Digital Journal
Can AI take your business performance to a new level?
In this feature, Tony Lamb, Propolis Hive expert, Data Strategy, Insight & Intelligence, answers the burning questions around artificial intelligence (AI), and explains how it can help marketers directly improve their business performance. Full Story: B2B Marketing Online
ANALYTICS & BUSINESS INTELLIGENCE
AI IN ANALYTICS: POWERING THE FUTURE OF DATA ANALYTICS
Augmenting by definition means making something greater in strength or value. Full Story: Dataconomy
Best Inventory Management Software
Knowing what’s in stock is key to building a successful business. Full Story: Investopedia
BRANDING AND DESIGN
Everyone’s A Creator: Empowering Your Team To Tell Your Brand Story
In the marketing industry, we assume that brands want as many loyal ambassadors as possible. This might not be true across the board, though. Full Story: Forbes
How to Launch an Online Clothing Brand in 2021
Now is the time to capitalize on what will be a post-pandemic wardrobe revolution. Full Story: Entrepreneur
VOICE STRATEGIES
Touchless tech: is it really the future or a source of frustration?
Touchless toilet and faucet. Meanwhile, Kohler unveiled a touchless kitchen faucet that can also be asked to dispense a set amount of water via a voice assistant. Full Story: TechRadar
Automation Is Still Growing in the Workplace Despite Concerns
While there has been a lot of talk about automation in the workplace over the past couple of years, and even more so since last March and the emergence of the COVID-19, it has been hard to quantify how automation is impacting the digital workplace and the way people are working. Full Story: CMSWire