By Integrated Marketing Platform | January 07, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Planning Your 2021 Marketing Strategy
2020 changed the way marketing executives and business owners approached their digital strategies. Full Story: Business 2 Community
10 Ideas to Improve Your 2021 Marketing Plans
Since this post won’t go live until shortly into the new year, let me break my own rule of saying “Happy New Year!” too late in the new year! Full Story: Business 2 Community
Top marketing trends to watch in 2021
The ongoing pandemic has overturned how businesses operate. It is also making it hard to predict what B2B and B2C marketing and sales will look like when we enter the post-COVID-19 era. Full Story: ETBrandEquity.com
Is Sales Sabotaging Your B2B Marketing Efforts?
I’d like to say that my career in B2B marketing has been smooth sailing with little to no shocking moments. However, that would be untrue. Full Story: Business 2 Community
How Will Consumers React to Marketing Strategies in 2021?
Forrester has recently published a report, with its top minds offering insight about what the marketing world will look like in 2021. Full Story: Digital Information World
10 Nonprofit Marketing Ideas for 2021 and Beyond
Like many communications directors and marketing executives for nonprofits, I know how important it is to set aside time in your schedule at the end of the year to revisit your marketing plan and brainstorm for the future. Full Story: Business 2 Community
2021 is the year to start focusing on these 10 important marketing and sales skills
Any marketing professional will agree, there’s not one skillset that you need to master—there are several—when it comes to staying relevant in 2021. Full Story: MarketWatch
8 Content Marketing Ideas to Strengthen Your Bottom Line
Content marketing strategy remains uniquely powerful for engaging new prospects and keeping customers – even in the midst of economic turmoil. Full Story: Entrepreneur
SOCIAL MEDIA
How To Effectively Beat Social Media Distraction
We all love social media. No matter how hard we try, it’s impossible to resist our temptation to scroll through our feeds every now and then. Full Story: Forbes
Attracting Affluent Clients on Social Media
How to create content to attract high-paying affluent clients who are ready, willing and able to pay you what you are worth. Full Story: Entrepreneur
Six Social Media Trends Brands Must Watch For In 2021
As we close the door on 2020, we cannot look back on the year without acknowledging the immense power of social media. Full Story: Forbes
UseViral Review: Does it Help to Grow your Social Media Accounts?
There is so much competition on social media these days. Like, a lot. Full Story: Techzone360
SEARCH ENGINE
International SEO for 2021 & Beyond: 9-Point Checklist for Success
To succeed in international SEO you need the right strategy as well as the ability to execute. Use this checklist to stay on track. Full Story: Search Engine Journal
SEO Strategy for SMEs and How Long It Takes to Pay Off
If you’ve just started optimizing your website for search engines and are wondering how long it takes for SEO to show results, in this post I’ll tell you the whole truth. For starters, there are two things to keep in mind: Full Story: Business 2 Community
Facebook Pages Redesigned, 5 New Features Added
Facebook Pages have a new look along with 5 new features for businesses and marketers to utilize. Full Story: Search Engine Journal
Google Search Traffic to Pirate Sites Down After Algorithm Updates
Search traffic to pirate sites is reportedly down following algorithm updates from Google. Full Story: Search Engine Journal
MOBILE MARKETING
Top 3 tips to improve mobile strategy in 2021
As 2020 showed, mobile is going nowhere, and as consumers have become more comfortable ordering via mobile it will become even more important to marketers, merchants, and brands heading into 2021 and beyond. Full Story: BizReport
Mobile app spending surpassed $100 billion worldwide in 2020, hitting an all-time record
The U.S. led international spending on mobile apps, doling out almost $130 million across Google Play and the Apple App Store over the Christmas holiday. Full Story: Business Insider
Manage IT on the go with our incredibly effective mobile apps
Even an insignificant network issue can wreck havoc on your IT infrastructure when left unmanaged. Full Story: Security Boulevard
T-Mobile adds 5.6 million net customers in 2020
The wireless carrier announced its preliminary fourth quarter results and noted that it ended the fiscal year with a total customer count of 102.1 million. Full Story: ZDNet
DIGITAL SIGNAGE/ SCREEN MEDIA
Internet of Things market to reach $20B by 2030
The global IoT operating systems market will grow from $635 million to $20 billion by 2030, according to a report by Transparency Market Research. Full Story: Digital Signage Today
AU Optronics, Space4Money delivers 253-inch video wall to DBS Bank
AU Optronics Corp, recently partnered with Space4Money to deliver a 253-inch LED video wall for DBS Bank In Taiwan. Full Story: Digital Signage Today
EMAIL MARKETING
Key Email Marketing Trends to Watch Out for 2021
Despite the rise of omnichannel automation tools for marketing communication, Emails remain a Martech CMO’s most preferred mode of communication. Full Story: MarTech Series
Your Email Marketing Checklist For 2021 And Beyond
In spite of how popular and promising social media is, it still doesn’t compare to email marketing when it comes to getting the best return on investment. Full Story: Business 2 Community
E-COMMERCE
6 B2B eCommerce Website Examples To Help You Sell More In 2021
Today, if you want to sell direct to consumers, you need to create a smooth online user experience that instills feelings of trust in your products and services. Full Story: ThomasNet News
If you want to sell anything online, you need an ecommerce platform. While a regular website provides everything you need to promote your business, people can’t pay for products, as this requires integrations with shipping providers and payment processors. Full Story: Investopedia
PUBLIC RELATIONS
How your PR and customer service can—and must—work together
Great customers service in the digital age in complex, difficult and expensive. Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation. Full Story: PR Daily
Predictions Series 2021: Top 5 PR Trends & Predictions for the COVID-19 Era
As much as PR trends have morphed through the years, its primary reason for being – to secure coveted media exposure and reach new audiences – has stayed the same. Full Story: MarTech Series
MARKET RESEARCH
Online market research – Guide for small business owners
Small business owners have a lot to do already. Full Story: Business MattersBusiness Matters
GSA Launches AI/ML Market Survey
The General Services Administration has issued a request for information to find vendors that offer artificial intelligence and machine learning products or services with potential government applications. Full Story: Executive Mosaic Media
WEB DEVELOPMENT
7 Best Programming Languages To Learn In 2021
There’s no denying that 2020 was one heck of a year for us and the technology domain. Full Story: Fossbytes
Create Your Own Website With This Discounted Toolbox
Strategically speaking, building a website isn’t a lot different than building a house. Full Story: PCMag.com
MARKETING AUTOMATION
AI-based Automation to Attain Higher Sales Closure Rates
Sales is one of the most important departments of an organization. Full Story: MarTech Series
5 Things To Consider When Selecting a Video Content Management System
By next year, video will compose 82% of all internet traffic. Cisco made that assessment in its Visual Networking Index (VNI) released in 2018. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
8 Business Intelligence & Analytics Tools To Check Out In 2021
Here is the list of business intelligence and analytic tools that businesses can get hold of in 2021. Full Story: Analytics India Magazine
All The Ways To Make Money In Media Without Ads
At a time when Google, Facebook and Amazon capture up to 70% of all ad dollars generated in the US and newspapers across the country have shed half their journalism jobs since 2008, you may think only a masochist would make a career in ad-supported media right now. Full Story: Inc.com
BRANDING AND DESIGN
Do you mean brand, brand, or brand?
“A brand shapes their brand through their brand.” Full Story: Warc
How Will You Get Refunds For Ad Fraud, Brand Safety Issues?
Big advertisers think they are fine buying massive quantities of ad impressions through programmatic channels because they’ve paid for fraud verification, viewability, and brand safety vendors. Full Story: Forbes
VOICE STRATEGIES
What Is Alexa? Understanding Amazon’s Digital Assistant
Interacting with a computer simply using your voice used to be the stuff of science fiction. Full Story: Know Your Mobile
Samsung makes its 2021 TVs more accessible for people with vision or hearing disabilities
The company also is developing new innovations that would use AI to make its TVs more accessible — and is working on making its TVs respond to sign language commands. Full Story: CNET