By Integrated Marketing Platform | January 05, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
7 Tips for Creating a Great Business Marketing Plan
Marketing is a key component in the success of every small business. Use these seven tips to create a plan that works for you. Full Story: Business News Daily
For 2021, Think ‘CX (Customer Experience) First’ When You Plan Your Marketing
Investing in a superior, shareworthy customer experience and spirited, humane and timely customer service is hands down the most powerful “marketing” move you can make in 2021. Full Story: Forbes
10 Tech Executives Share Marketing Trends And Predictions For 2021
What’s on the horizon for marketers this year? To find out, I sought insight from the following nine tech executives. Full Story: Forbes
Grading Your Marketing Personalization Strategy
Marketing has evolved from the typical, broadcasted messages to a segment of users or customers; to granular, personalized messages aimed at a particular type of customer and even to a single user. Full Story: CMSWire
Marketing Tech Trends: What Does 2021 Hold For CMOs?
Many marketers have seen budget cuts this year, due to the Covid-19 pandemic. Full Story: Forbes
The Top 20 Content Marketing Hashtags, Topics, and Searches
What were the most popular hashtags, topics, and search queries related to content marketing in 2020? Full Story: MarketingProfs.com
5 ways to plan for marketing success in 2021
Covid-19 has significantly impacted business marketing strategies over the past year. Full Story: The Drum
Marketing and marketing ops: coming together like never before
Marketing and marketing ops will continue to align in 2021. Full Story: MarTech Today
SOCIAL MEDIA
The Evolution of Advertising Over the Past Four Decades
It’s difficult to overstate the significance of the media consumption shift over the past 40 years. Full Story: Social Media Today
Facebook Provides Tips on Maximizing Lead Generation via Facebook Posts and Ads
Facebook has shared some new tips on how to maximize lead generation via Facebook posts and ads, in order to boost the performance of your Facebook marketing efforts. Full Story: Social Media Today
In the times of Coronavirus, when every other organization was promoting safety messages, it was also important to ensure that the images in the text are relevant to the content. Full Story: Digital Information World
How to Grow Your Business Using Pinterest Ads
Pinterest is a great source of visual inspiration, but did you know it’s also a shoppable platform? From product pins to video and shopping ads, read more. Full Story: Internet Marketing News
SEARCH ENGINE
Enterprise SEO in 2021: The Importance of Insights & Value of Action
How can enterprise SEO contribute to organizations in 2021? Read about the essential role enterprise SEO professionals can take on this year. Full Story: Search Engine Journal
Top local SEO strategies for multiple locations
Create separate identities for each location. One way you can do this is to craft a separate identity as well as a local SEO strategy for each location. Full Story: TechGenyz
How Will the Trend in Voice Searches Impact Search Engine Optimization?
The world of marketing has changed quickly and it is important for companies to keep up with these changes if they would like to remain competitive in the modern era. Full Story: The Daily Collegian Online
Why We All Owe Bing Search More Appreciation
Microsoft Bing gets little credit or attention from SEO and marketing pros. But here’s why you should give it some appreciation. Full Story: Search Engine Journal
MOBILE MARKETING
Here is why mobile gaming could make marketers rethink their media plans
In 2021, gaming will officially be recognised within the ranks of other media channels and brands and businesses can no longer afford to ignore this opportunity. Full Story: Campaign Asia-Pacific
The 5 Key Abilities of Mobile Manipulation Systems
Since the 1960s, robotic arms have been transforming the way companies do business. Full Story: Robotics Business Review
Mobile app growth and revenue to remain strong in 2021
Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Full Story: App Developer Magazine
Mobile consumer spending hit $111 billion last year
Consumer spending on mobile hit $111 billion worldwide in 2020, according to Sensor Tower. Full Story: Pocket Gamer.Biz
DIGITAL SIGNAGE/ SCREEN MEDIA
OOH sectors that saw growth in the Unlock phase
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands. Full Story: Exchange4Media
Among Other Things, 2020 Will Be Seen as The Year of Out of Home’s Digital Renaissance
In any year, the arrival of the final month spurs the usual flurry of reflections and prognostications for the year to come. Full Story: MarTech Series
EMAIL MARKETING
Continuing trends & new opportunities: 5 predictions for email marketing
How 2020 impacted one of the industry’s most valuable channels. Full Story: ClickZ
How Your Business Can Succeed With Email Marketing
If you’re among those who think that email marketing is past its prime, then think again. Full Story: Pro News Report
E-COMMERCE
4 Pillars of the New eCommerce Frontier Entrepreneurs Need to Embrace
The new frontier of ecommerce is full of rapid innovation. As the face of the industry changes, entrepreneurs must change with it. Full Story: Entrepreneur
Big Data Is Taking eCommerce by Storm. Here’s Why You Can’t Wait It Out
In today’s world of eCommerce, data has become the ultimate commodity. The eCommerce sector produces oceans of data on customers’ behavior and purchasing habits. Full Story: Business 2 Community
PUBLIC RELATIONS
Is Public Relations The Next Industry Tesla’s Elon Musk Will Disrupt?
At the heart of a fractured media landscape lies yet another broken industry: Public Relations. Full Story: InsideEVs
The top 27 software companies serving the public relations industry
Private equity firms have invested in the public relations software industry in recent years, giving rise to a $4.5 billion industry. Full Story: Business Insider
MARKET RESEARCH
Lumeon Taps Sage Growth Partners for Three Primary Market Research Engagements
A digital health company with an international footprint, Lumeon counts some of the world’s largest providers as clients. Full Story: Herald-Mail Media
A New Beginning For Market Research
Quality research is an essential investment for good decision making, but nevertheless it is a cost. Full Story: Forbes
WEB DEVELOPMENT
Best Ecommerce Web Development Platforms to Look For 2021
The ecommerce industry is booming with increasing tech advancements and digitalization. Full Story: Promotion World
Questions to Ask Your Company’s Next Web Development Partner
In today’s connected world, a company website is perhaps the greatest promotional tool available to a business. Full Story: Programming Insider
MARKETING AUTOMATION
Artificial Intelligence: A Roadmap for Sales and Marketing |…
Artificial intelligence has been booming and showing no signs of slowing down. Our monthly newsletter covers all of the breaking stories in AI, along with future trends and new tools. Full Story: marketscreener.com
What is Customer Intelligence: Trends and Standards
The way people shop online has changed drastically in modern times. A study from Dimensional Research showed that around 90 percent of people cited that their purchase decision depended highly on positive reviews. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
Salesforce Shares Its Secret To Successful Website Analytics
At Salesforce, we grappled with our own digital marketing organization’s highly customized analytics solution for website reporting. Full Story: Forbes
How Benefits Can Boost Engagement And Build Employee-Employer Relationships
The dynamics of the employer-employee relationship are changing. Employee engagement is crucial, especially now as many employees are working remotely. Full Story: Forbes
BRANDING AND DESIGN
Things to know as a graphic designer
As a graphic designer, you design various components of arts, with different elements of design. Being a graphic designer involves being creative. Full Story: printingnews.com
No one cares about your brand, until…
This is one of the phrases that has stuck with me continuously as a marketer. Full Story: The Drum
VOICE STRATEGIES
Amazon has record-breaking 2020 holiday season
Amazon hit new highs in sales and number of products shipped during the 2020 holiday season. Full Story: Chain Store Age
Smart Speakers in 2020— Why a Lockdown-Filled Year’s Been Gloomy for Voice Assistants Too
While 2020 has tragically spelled doom for so many industries that thrive on footfall and operating a physical space, there’ve been some huge winners in tech. Full Story: Medium