By Integrated Marketing Platform | December 03, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What’s Your Digital Marketing Strategy? Actionable Tips, Trends for Audiology
As COVID-19 continues to surge around the world, audiology practices must reach even further to connect with patients, maintain open communication, and ensure optimal care. Full Story: LWW Journals
How to Create a Relevant and Proven Marketing Strategy
Prioritizing data can’t happen in a silo or within a single team. Full Story: eMarketer
Local Marketing Strategies: Ensure Your Business Reach to Everywhere
Local businesses need not be limited to their scope. With the right skills behind them, they can expand their operations across a state, the country, and globally. Full Story: Techstory
How to Decide Whether to Track Conversion Rates
At Three Girls Media, we’re big believers in using data, analytics and other forms of business intelligence (BI) to track our clients’ success. Full Story: Business 2 Community
Legal Marketing Budgets: Everything You Need to Know
To maximize your law firm’s profit margins, get to know why legal marketing matters and how to make the most of your marketing budget. Full Story: Law.com
How to Improve Your Business with Customer Feedback
One of the trickiest parts of a good marketing strategy for any product is social proof. Full Story: GISuser.com
Top Content Marketing Tips for Your Brand
Whether you run an online store or a land-based establishment, you cannot ignore content marketing if you want to compete favorably. Full Story: RushPRnews.com
How to Develop a Solid E-Commerce Marketing Strategy
E-commerce is becoming a staple of many businesses, so it’s important to have a digital marketing strategy that aligns with online selling. Full Story: Business.com
SOCIAL MEDIA
Use Social Media To Sell This Holiday Season
Online shopping was gaining popularity before 2020 began, and as this year has progressed that popularity has grown considerably. Full Story: The Weekly Post
HOW TO CREATE A SOCIAL MEDIA POLICY THAT PROTECTS YOUR ASSOCIATION
Strong social media policies not only inform employees and volunteers but also help reduce statements that could damage an organization’s reputation or cause liability. Full Story: Associations Now
How does B2B social media differ from B2C?
Social media marketing has become indispensable for business-to-consumer (B2C) as well as for business-to-business (B2B) marketing. Full Story: The Drum
Social media is absolutely massive and it continues to grow each and every day. Since Covid-19 specifically there has been a massive influx of users online and time spent on social media. Full Story: Sandton Chronicle
SEARCH ENGINE
7 Example Projects to Get Started With Python for SEO
Interested in learning Python? Here are some beginner-friendly ways to use it for automating technical SEO and data analysis work. Full Story: Search Engine Journal
How to Attribute Your Company’s Revenue Growth to Your SEO Efforts
About 18% of online sales come from organic search. Full Story: Search Engine Journal
What are the 6 most important on-page SEO factors?
For those looking to expand their business online, the most important source of traffic is search engines, as over 90% of traffic internationally comes from search engines. Full Story: TechGenyz
Secret SEO Keyword Research Tools for Ranking Well
As part of your digital marketing plan, you’ll need to complete a keyword research plan. Full Story: Women Love Tech
MOBILE MARKETING
How To Market Your Mobile App Successfully
The plan for promoting a mobile application should be made in advance, ideally – at the stage of the idea of creating the actual product. Full Story: iLounge
How to report a fleet on Twitter if it violates the platform’s community guidelines
You can report a fleet on Twitter, just like you can with a tweet, if it contains offensive or graphic content. Full Story: Business Insider
Digital-First App Usage Spells Future Of The Connected Economy
The pandemic has significantly altered the way consumers of all age groups and income levels shop and pay, with many turning to online and mobile channels to reduce health risks. Full Story: pymnts.com
Why Staying Afloat on Trends is a Key to Successful Holiday Marketing
Black Friday & Cyber Monday Sales have revived the hopes of marketers but they have also shown some new trends. Full Story: Martechcube
DIGITAL SIGNAGE/ SCREEN MEDIA
How to use digital signage to meet COVID-19 restrictions
Retailers looking to improve customer engagement, lure customers back into physical stores and improve safety will deploy more touchless interactions. Full Story: Kiosk Marketplace
Adtech Company Amobee Announces Enhancements to its DOOH Offering
Amobee, the global advertising technology company reinventing advertising for the converging world, today announced a significant enhancement to its programmatic solution for buying digital-out-of-home (DOOH). Full Story: Martechcube
EMAIL MARKETING
Email Marketing and Business Growth: What You Need to Know in 2021
Email marketing is widely regarded as the best way to grow companies of all sizes. Full Story: Business 2 Community
Cyber Monday Email Marketing Activity & Sales Continue Weakening Trend
With consumers struggling financially and retailers having succeeded in pulling holiday sales into early November and even October. Full Story: SmarterCX
E-COMMERCE
eCommerce New Product Launch Strategy
Having a good eCommerce new product launch strategy can make or break a new category or variant. Full Story: Business 2 Community
Don’t Abandon Personalization: Here’s How Your E-Commerce Business Can See ROI
By now, it’s no surprise that personalization is essential when it comes to e-commerce. Full Story: Forbes
PUBLIC RELATIONS
10 Public Relations Rules to Always Follow
In an age where information is distributed across the globe in as long as it takes to click a button, it’s imperative that you understand public relations. Full Story: Business 2 Community
PR Trends during the COVID-19 Pandemic
Public Relations is one of the most effective ways to build on marketing strategies and create a strong brand image. Full Story: Forbes
MARKET RESEARCH
Five Steps To Faster Market Research
In its traditional sense, research is synonymous with time. It takes time to thoroughly analyze markets and customers, document all your findings and then coherently present them with ample evidence. Full Story: Forbes
Does market research need to ‘loosen up’?
In a recessionary environment where budgets are under pressure, market research needs to “loosen up”, show how it fuels creativity and adopt the language of the C-suite, or risk being devalued by business. Full Story: Marketing Week
WEB DEVELOPMENT
Website Development: 5 Hacks to Improve Your Online Presence
Website development is a collective term that involves the development, scaling, and maintenance of websites and web applications on the internet. Full Story: BBN Times
Tips to Grow Your Website Development Business
Getting a new business off the ground is hugely challenging, no matter the industry you are operating within. Full Story: techinfoBiT
MARKETING AUTOMATION
WHAT ARTIFICIAL INTELLIGENCE CAN BRING TO DIGITAL MARKETING STRATEGIES
The subject of AI is, arguably, one of the most nebulous within the broader scope of the tech industry. Full Story: Analytics Insight
Big data trends: Artificial intelligence leads Twitter mentions in November 2020
Verdict lists the top five terms tweeted on big data in November 2020 based on data from GlobalData’s Influencer Platform. Full Story: Verdict
ANALYTICS & BUSINESS INTELLIGENCE
Gartner: How to build a best-in-class marketing analytics strategy
Bold test-and-learn, commitment to data-driven cultural change and employing a predictive and prescriptive approach are key to making marketing analytics truly impactful on the brands it’s being applied to serve, says Gartner. Full Story: CMO
AWS adds natural language search service for business intelligence from its data sets
When Amazon Web Services launched QuickSight, its business intelligence service, back in 2016, the company wanted to provide product information and customer information for business users — not just developers. Full Story: TechCrunch
BRANDING AND DESIGN
Rebranding Black Friday and Beyond
There’s no denying that the holiday season is going to look a lot different this year. In fact, consider Black Friday 2020 rebranded. Full Story: Business 2 Community
How to Spark Emotions Online By Using Your Brand Story
Spark emotions online by using your brand story. Full Story: Influencive
VOICE STRATEGIES
Voiceitt Debuts Direct Alexa Control for People with Speech Disabilities
Alexa is working with Israeli voice tech startup Voiceitt to enable people with atypical and impaired speech to use the voice assistant. Full Story: Voicebot.ai
Amazon now lets you text Alexa on iOS to ask for things instead of only using your voice
Amazon is testing a new feature for its iOS Alexa app: the ability to type out Alexa commands, instead of having to ask questions or requests by speaking out loud. Full Story: The Verge