By Integrated Marketing Platform | November 12, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
14 Simple Steps to a Successful Etsy Marketing Strategy
You’ve started your dream side-hustle: an Etsy shop with your hand-crafted goods. Now what? Full Story: Business 2 Community
How to maximize the potential of marketing agility
The business press repeatedly emphasizes the importance of creating marketing agility so that organizations can navigate fast-changing, high-uncertainty conditions. Full Story: Phys.Org
McDonald’s wants to raise its marketing game
The burger giant is getting more aggressive, and activist, as it seeks to raise its game in the intensifying battle for fast-food customers. Full Story: Restaurant Business Online
5 Ways CMOs Are Using Data to Drive Customer Loyalty in 2020
There’s a saying in the marketing world: the top 20% of customers make up 80% of revenue. Full Story: CMSWire
Who do marketers trust to advise them on marketing tech?
Only 14% of marketers claim to truly understand how each media technology platform in the marketing stack contributes to the value chain, according to a recent study done by consultancy ID Comms. Full Story: Marketing Interactive
Create Demand Through Video Marketing
Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects’ eyes. Full Story: Business 2 Community
4 Content Creation Ideas For the Holidays
If you haven’t already begun, then get your knuckles cracking and start creating your holiday content calendar for 2020. Full Story: Business 2 Community
Marketing Your Business In The Post-Pandemic World
The pandemic has wrought many changes in our world. Still, perhaps the most significant for those in business is the way it has altered our everyday interactions, both with colleges and with customers. Full Story: Shout Out UK
SOCIAL MEDIA
Social media: How might it be regulated?
Several countries around the world are considering regulating social media – but what might that look like? Ful Story: BBC News
How to Use Social Media For Good: 7 Tips to Use Social Media Wisely
Social media can improve your life if you know how to use social media for good. Learn how to use social media wisely to be a happier human being. Full Story: Business 2 Community
Five social media trends to look out for in 2021
What new social media trends are there to look forward to in 2021? Considering how much the world has changed, trends have taken a quick turn into a direction that is, well, unexpected. Full Story: Media Update
YouTube Was Down Globally and the Social Media Kept Buffering With Relatable Memes
“Go hug your routers and say sorry they’re your best ally you won’t survive without them.” Full Story: News18
SEARCH ENGINE
On-Page SEO: What, Why, and How
Have you been banging your head against the wall trying to get your web pages to rank? If this sounds like you, then your on-page SEO might need some work. Full Story: TechSpective
5 Things You Should Know Before Buying SEO Software
Before subscribing to an SEO software, make sure to consider these five insider tips to get the most value for your money. Full Story: Search Engine Journal
Google on Dealing With Sneaky Use of Expired Domains
Google’s John Mueller answered a question about the use of expired domains for ranking purposes. Full Story: Search Engine Journal
Steps Followed To SEO Optimization
Search engine optimization is not something new. We have all heard it in more than one forum, and truth be told, if you are a business owner, it is about time you join the bandwagon if you have not yet. Full Story: The Good Men Project
MOBILE MARKETING
Local Marketing Platform Surefire Local Releases Mobile App
With its next-generation mobile app, Surefire Local Marketing Platform unlocks the future of local marketing for small businesses. Full Story: Martechcube
Top 5 Companies That Gained the Most Through Mobile Marketing
Mobile devices play an important role in the overall growth of spending on digital marketing globally. Full Story: Martechcube
Mobile App Marketing Platform YouAppi Sees Explosive Growth
The gaming industry has proven to be a particularly pandemic-resistant vertical. Full Story: Martechcube
Top 3 tips to boost revenue via mobile apps
There has been a drastic uptick in mobile usage since the coronavirus pandemic shut down businesses eight months ago. Full Story: BizReport
DIGITAL SIGNAGE/ SCREEN MEDIA
What’s Trending in Digital Signage?
Digital signage is a term that we, as AV professionals, hear tossed around almost as ubiquitously as AV. Full Story: Audio Visual News Network
Webinar to address digital signage’s role in COVID-19
During COVID-19, the need for accurate real-time information has never been greater, and digital signage has stepped up to meet this need. Full Story: Digital Signage Today
EMAIL MARKETING
The Only Email Marketing Best Practices Guide You’ll Need in 2021
Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). Full Story: Business 2 Community
How Two Industries Embrace Email Marketing to Bounce Back
Do you think Email Marketing can be more effective than social media marketing? Full Story: Martechcube
E-COMMERCE
NetElixir Forecasts 30% Increase in Ecommerce Sales for the 2020 Holiday Season
Digital marketing agency NetElixir released its 13th annual holiday ecommerce sales predictions with an accompanying Holiday ECommerce Sales Calendar to help retailers and brands plan their digital campaigns around key shopping moments. Full Story: MarTech Series
These 6 ecommerce companies will continue to thrive in a post-pandemic world, Stifel says
E-commerce companies have thrived amid the COVID-19 pandemic as more people have shifted to online shopping to avoid physical trips to the store. Full Story: Business Insider
PUBLIC RELATIONS
The ASAP Formula: How Entrepreneurs Can Tap Into Free PR And Marketing
Who you associate yourself and your brand with makes a huge impact on business. Full Story: Entrepreneur
A Look at Less-Publicized PR Crisis Communication Tips
Several facets of crisis management get a lot of attention, including having a crisis readiness plan and practicing it periodically. Full Story: PR News – For Smart Communicators
MARKET RESEARCH
10 of the Best Tools for Market Research
Market research is essential, whether you’re about to start a business or launch a new product, feature, or location. Full Story: MarketingProfs.com
Market research budgets continue to fall in Q3
In contrast only 9.6% registered an increase to their budgets in Q3, meaning a net balance of -32.6% compared with -42.2% in the second quarter (Q2 ) of 2020. Full Story: Research Live
WEB DEVELOPMENT
The Most Important Redesign Trends In Web Development To Consider For Application Right Now
Let’s face it: most sites are made ad hoc (that is, slap-dash) with the goal of establishing a semblance of online presence and earning money along the way. Full Story: IMC Grupo
4 Practical Reasons for Having a Mobile-Optimized Website
One of the things we have all learned from a period of sheltering in place is that internet connections are unstable, especially when there is a flood of people online. Full Story: Business 2 Community
MARKETING AUTOMATION
Can Artificial Intelligence Make Human Connections Deeper?
The future of work is an estimated subject. Will we come to acknowledge wearables as consistently on-trackers of our temperament, prosperity, and efficiency? Full Story: Analytics Insight
Getting the nitty-gritty of artificial intelligence right
What we have today as maturing AI is a computer’s narrow intelligence to perform a single task well. Full Story: The Hindu BusinessLine
ANALYTICS & BUSINESS INTELLIGENCE
Digital innovation and transformation continue to become more prevalent than ever before – and they’re not slowing down any time soon. Full Story: Diginomica
HOW COVID-19 ACCELERATED A NEW FRONTIER OF DATA ANALYTICS AND BUSINESS INTELLIGENCE
The year 2020 will forever be known as the year of COVID-19. The virus disrupted people’s lives in ways never envisioned and also claimed over a million lives. Full Story: The Bull and Bear
BRANDING AND DESIGN
What is sustainable design and how can consumers identify it?
What does it take for a design to be truly sustainable? Full Story: Quartz
The Brand Design System: What Is It, Why Do You Need One, and How Does It Work?
There are so many intricate details that help in rebranding a business, such as a scalable framework and a system based design. Full Story: Business 2 Community
VOICE STRATEGIES
First Voice Assistant Platform Using Kotlin Programming Language Launched By Just AI
Artificial intelligence developer Just AI has launched the first conversational AI platform using the Kotlin programming language. Full Story: Voicebot.ai
Five Advantages Of Creating An Add-On Instead Of A New Product Or Service
Although creating a new product from scratch might look exciting at first, there is another way of launching products and services. You can launch and distribute your service to many people with a little less time and effort using add-ons. Full Story: Forbes