By Integrated Marketing Platform | October 29, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Ways Nonprofits Can Leverage Content Marketing Strategy to Increase Donations
Donations are the lifeblood of nonprofits—they fuel your philanthropic work and assist you with overhead. Full Story: Business 2 Community
Marketing Is Expensive. Is It Really Worth It?
Why marketing is so expensive, and what plan is right for your business. Full Story: Entrepreneur
11 Original Ways To Leverage Influencer Marketing For Maximum Impact
Although influencer marketing is not a new phenomenon, it seems to evolve more quickly than other forms of marketing and advertising. Full Story: Forbes
Four trends that show how influencer marketing has evolved in 2020
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals. Full Story: Econsultancy
What to look for in a quality database in B2B Marketing
This infographic offers a checklist of what B2B companies should be looking for in a quality database. Full Story: FOOD Magazine – Australia
A Guide to B2B Thought Leadership Content Success
Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. Full Story: KoMarketing Associates
Small Business Marketing Strategy – 5 Things You Need to Know
Sometimes we need to get back to basics when creating a marketing strategy for your small business. Full Story: Business 2 Community
10 killer tips to improve your YouTube marketing strategy in 2020
Videos are the new form of content. For people with an attention span varying between a few seconds to a minute, the only way to reach them and keep them engaged is through the video format. Full Story: News Anyway
SOCIAL MEDIA
Refocus Your Social Media Efforts During The Pandemic
Many marketing executives, social media managers and business executives have been struggling to adapt their marketing and branding efforts so their social media content remains relevant and appropriate during the pandemic. Full Story: Forbes
Three Ways To Increase Engagement On Social Media
It’s no secret that creating engagement on social media is not as easy as it used to be, and even those who are successfully sparking quality engagement on social may be missing out on key strategies that could increase engagement further. Full Story: Forbes
Branding, social media focus of Small Business Day
Effective branding and impactful social media have become essential business tools during COVID-19, according to business professionals. Full Story: The Winchester Star
How to Perform a Successful Social Media Audit
We’ve heard a lot in recent years about the importance of social media, and few would disagree that it’s radically changed the face of business. Full Story: Business 2 Community
SEARCH ENGINE
3 Reasons Why You Need to Integrate CRO with SEO
It’s high time for companies to reconsider a more integrated approach to deploying SEO with CRO. Here are three reasons why. Full Story: Search Engine Journal
5 SEO Quick Fixes for Ecommerce Sites
Not all ecommerce SEO problems require complex solutions. Learn five common SEO issues hounding ecommerce websites and the best ways to address them fast. Full Story: Search Engine Journal
10 Google Sheets Add-Ons That Make SEO Work Easier
Google Sheets is a go-to tool for SEO professionals. Why not use add-ons to save time and simplify tasks? Check out 10 add-ons that can help. Full Story: Search Engine Journal
Does the Google antitrust case make an Apple search engine more likely?
When will Apple launch a full-blown search engine? Full Story: Search Engine Land
MOBILE MARKETING
How Often Should You Update Your App?
So, your mobile app is now built and available in the app stores. Users are downloading it, using it and you are receiving feedback from happy clients. Full Story: DC Velocity
How to forward a message on the Signal secure-messaging app
You can forward messages on Signal, the secure-messaging app, just like you can on iMessage or Facebook Messenger. Full Story: Business Insider
Gen Z: true mobile game consumers
Generation Z, or “Gen Z,” is mostly known for its global connectedness, having been born into the technology era and being entrenched in the digital world since the moment they became aware. Full Story: MobileMarketing Magazine
Not getting desired output from your app? Here is what you need to do!
Someone recommended you to have a mobile app for your business, and you did the same. Full Story: WhaTech
DIGITAL SIGNAGE/ SCREEN MEDIA
Is DOOH the way forward for Transit Media?
The sky is the limit when it comes to gaining data through digital metrics and audience metric solutions. Full Story: Exchange4Media
Three reasons why digital signage must be in the advertising mix
An important reality to consider before diving head-first into a communication strategy, however, is that buying habits have changed. Full Story: Media Update
EMAIL MARKETING
Standing the test of time, through Myspace, Facebook, Instagram, TikTok and even a global pandemic, email marketing is still one of the most effective methods for reaching and engaging target audiences. Full Story: Bizcommunity.com
Grow Your Email Marketing List
The co-founder of the identity resolution product Getemails discusses how to retarget visitors to your website. Full Story: Entrepreneur
E-COMMERCE
3 Reasons Why Ecommerce Companies Need the Help of Marketing Companies
As the owner of an eCommerce company, we’re sure you must be aware of the aggressive competition in the sector nowadays. Full Story: Daily Excelsior
How COVID-19 Has Affected The ECommerce Landscape
There has been a big digital shift due to the COVID-19 lockdown. Bricks and mortar stores are being forced online. Full Story: Forbes
PUBLIC RELATIONS
Public relations: How to communicate with your target audience effectively
Many business owners don’t give much importance to public relations. It’s possible that they already have too much on their hands that they overlook this part of the business. Full Story: Travel Daily News International
Meet America’s Best PR Agencies 2021
Like many public relations firms during this volatile year, Edelman has had a busy fall. Full Story: Forbes
MARKET RESEARCH
Today Streetbees, a ‘next gen’ market research startup, has announced closing an approx. Full Story: EU-Startups
WEB DEVELOPMENT
5 Reasons Why You Need a Blog On Your Online Store Website
Most online stores do not have such a section as a blog, even though it allows them to attract more visitors and increase traffic. Full Story: Devdiscourse
Top 5 Tips To Speed Up Your Website
You may think that you have created an awesome website, but ultimately its user experiences that matter. If your website is taking too long to load, it can end up frustrating users. Full Story: NewsPatrolling
MARKETING AUTOMATION
5 Ways Artificial Intelligence Can Improve Your Business Right Now
Here are five reasons more than half of the employers are interested in artificial intelligence. Full Story: DC Velocity
How AI Is Giving Marketing A Big Boost This Holiday Season
The holiday season is usually all-hands-on-deck under normal circumstances, but brands and their marketers are feeling the exhaustion and whiplash just as much as consumers this year. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Technologies That are Helping SMEs Expand this Festive Season
Regardless of whether a business is trying to get new website visitors, convert new visitors or get repeat customers during a seasonal sale, to achieve the returns it wants, it needs to focus on technologies. Full Story: indianretailer.com
The Business Intelligence Dilemma: Connecting Your Disparate Data Sources
As businesses operate and evolve, data and information should be collected, managed and shared. Full Story: Forbes
BRANDING AND DESIGN
How brands are rethinking cause-based marketing
For many brands, e-commerce and charity are now inextricably linked. That’s especially true for those with a customer base that is inherently socially conscious — for instance, brands focused on sustainability or wellness. Full Story: Glossy
Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence
Do you need a personal brand in business today? The answer is yes! People buy from people, not logos. Full Story: Business 2 Community
VOICE STRATEGIES
Echo Dot vs. Nest Mini: Putting Amazon’s and Google’s smart speakers to the test
The fall season is upon us, which inevitably brings new smart speakers and displays from tech giants like Google, Amazon and Apple. Full Story: CNET
COVID-19 is Accelerating Voice Technology Adoption Despite Accuracy Issues: Adobe Survey
The ongoing COVID-19 health crisis is boosting the use of voice technology as a contactless alternative to completing tasks, according to the 2020 Adobe Voice Survey of 1,000 voice technology users in the U.S. released on Wednesday. Full Story: Voicebot.ai