By Integrated Marketing Platform | September 28, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 ways to pivot your marketing for 2020’s challenges
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. Full Story: Inman
Marketers misunderstand the two tasks of online advertising
This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase into a fully effective adulthood. Full Story: Marketing Week
Simple marketing can be highly profitable: Two quick tips for your small business
Best of all this concept of doing something very simple and enjoying great results can be applied to your marketing as well. Full Story: Stuff.co.nz
Work From Home Is the Future. Should We Start Substituting Marketing Communications?
Now that Twitter, Facebook, and Apple say employees can work from home indefinitely, it’s supposedly the end of the office as we know it. Full Story: MarTech Series
Understanding bias and algorithms in marketing
Algorithms are the set of instructions designed to perform a specific task. Full Story: THE WEEK
Inbound Vs Outbound– The Pillars of Todays Marketing World
With marketers fighting to grab the attention of the clients, words like inbound and outbound marketing strategies are thrown around. Let’s see they mean and how can one leverage them to their aid. Full Story: TechFunnel
The Basics Of CBD Marketing Vs. CBD Branding
Building a CBD business in 2020 and beyond is a challenge that more and more entrepreneurs are answering. Full Story: Forbes
Marketing Accessibility Based on Human Life Experiences
Learn why inclusive web design trumps AI-based accessibility remediation solutions and the importance of marketing with people – not sales – in mind. Full Story: Search Engine Journal
SOCIAL MEDIA
The power of the hashtag for social impact marketing
There are many questions about the significance of #hashtags, especially in the fight against injustices and other social relates issues. Full Story: Bizcommunity.com
How to target a specific audience through social media
Having an effective marketing campaign is a must for any business. Full Story: AZ Big Media
Keys to success: Eight smart ways to leverage the power of social media and get ahead
Social media helps us to connect with people, widen our circle of influence and engage with others. Full Story: YourStory.com
Facebook, The Most Untrusted Social Media Platform
According to the results of the ‘US Digital Trust Study’ conducted by Insider Intelligence, Facebook became the most untrustworthy social media platform. Full Story: Somag News
SEARCH ENGINE
Infographic: 3 Data Science Methods for SEO
The infographic below presents 3 ways to use data science to take your SEO strategy to the next level. Full Story: insideBIGDATA
8 Effective SEO Tips to Maximize Your Search Traffic
If you’re looking for efficient ways to increase SEO traffic to your blog or website, or need to know what is the best way to use SEO to maximize your organic ranking on Google, here are 8 killer SEO tips to maximize your organic ranking on search engines: Full Story: Armenian Reporter
6 Things I Wish Someone Told Me When I Was New to PPC
Are you new to PPC? This exciting area of marketing is constantly growing and changing. Full Story: Search Engine Journal
Were There Google Search Canonical URL Issues Around September 23rd?
In short, what happened on the 23rd and 24th of September may have been related to a Google bug related to which URLs the search engine is selecting as the canonical URL. Full Story: Search Engine Roundtable
MOBILE MARKETING
What are the Popular Trends that is Revolutionizing Mobile Marketing Space?
Here are three critical developments that are set to shape the mobile marketing world. Quibi aims to crack the code on mobile video. Full Story: Marketing Tech Outlook
Making The Leap To A Demand-Side, API Product Mindset
The man was visibly frustrated as he explained to me that over the past year, the team he had built had come nowhere close to achieving its goals — and his job was now potentially on the line. Full Story: Forbes
How app developers can make money through HUAWEI’s Ads Kit
The growth of the digital marketing industry indicates how much businesses value having a digital presence in today’s always-on world and competitive market. Full Story: ITWeb
Despite pressure, TikTok is growing faster than any other mobile app
TikTok faces intense scrutiny from governments around the world, including Australia, but the hugely popular video-sharing platform continues to garner users quicker than any other mobile app. Full Story: The Australian Financial Review
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage Market: What will be the Short-term Impact of Coronavirus?
The global digital signage market is expected to rise with an impressive CAGR and generate the highest revenue by 2026. Full Story: Fresno Observer
The Great Reset campaign launches with five creative ideas for different media channelsThe Great Reset, an initiative led by Purpose Disrupters to encourage people to continue environmentally friendly behaviours they adopted during lockdown, has revealed the winning work from a creative contest launched last month. Full Story: CampaignLive
EMAIL MARKETING
How to Create Compelling Content for Phenomenal Email Marketing Campaigns
Improving your email marketing strategy may happen if you follow these steps, writing your email in the second person, talking about benefits, not features, writing for your right audience, and formatting your email for skimmers. Full Story: Digital Market News
What is email marketing automation?
Have you ever booked a flight and then got an email asking if you want to upgrade or book a seat or add hold luggage? That’s going to be email marketing automation. Full Story: UK Fundraising
E-COMMERCE
9 Pointers for High-converting Instagram Ads
Instagram ads appear in users’ feeds. The ads look like a regular post but with a sponsored label and a colored call-to-action button. Full Story: Practical Ecommerce
eCommerce businesses must get ready for peak 2020
The Covid-19 crisis has been a major distraction from business as usual as companies trading through multiple channels saw almost 100% of their orders go online. Full Story: Essential Retail
PUBLIC RELATIONS
Though the film has faltered at the box office due to the COVID-19 crisis, it’s gained a growing number of fans and continues to attract viewers with its captivating action scenes. Full Story: PR Daily
How PR firms are driving influencer marketing for brands
Tapping into the influencer network seems to be the new normal among brands to connect with consumers. Full Story: Exchange4Media
MARKET RESEARCH
COVID Forcing Major Changes to Bank Marketing for 2021 (and Beyond)
Bank and credit union marketers face the challenge of pinched budgets plus tougher competition from agile fintech/big tech marketers. Full Story: The Financial Brand
2020 guide to helping sales and marketing work effectively together
Irrespective of whether your goal is alignment or integration, the key levers that will be used by a successful organisation remain the same. Full Story: B2B Marketing Online
WEB DEVELOPMENT
3 Ways Website Translation Services Can Help You Increase Revenue
Localization is the catch-all phrase for various services that convert and adapt content to a new locality. Full Story: IMC Grupo
How to Host a Website on Your Own for Free
Wondering whether you can have a website without paying for the expensive web hosting service? Yes! Use your own computer to present the site to the internet. Full Story: The African Exponent
MARKETING AUTOMATION
5 Things CHROs Should Know About Artificial Intelligence
Artificial Intelligence is becoming sharper and its ability to analyze, predict, and diagnose is improving fast. AI is being adopted in most business areas today. Full Story: BW Businessworld
Using AI to grow your business and create enterprise value
Investing in AI can help a business grow, while generating enterprise value. Full Story: Information Age
ANALYTICS & BUSINESS INTELLIGENCE
The race to get data analytics right
In evolutionary theory, the red queen hypothesis suggests that species must constantly adapt, evolve, and reproduce. Full Story: ComputerWeekly.com
Retailers and brands shortchange cross-platform analytics tools
Only 43 percent of brands have unified cross-platform analytics capabilities, preventing a consistent and complete view of their customers’ online engagement and behavior. Full Story: RetailWire
BRANDING AND DESIGN
7 top graphic design trends for 2021 revealed
After experiencing all the year has thrown at us so far, we can’t be the only ones looking forward to 2021 (it hasn’t been cancelled yet, has it?). Full Story: Creative Bloq
How to Build a Brand That Contributes to a Greater Cause
When you give back or align your brand with helping the world, people notice. Full Story: Entrepreneur
VOICE STRATEGIES
How to use every new Alexa feature Amazon announced
Your Amazon Echo voice assistant gets more conversational. Full Story: CNET
Amazon’s Alexa gets smarter and wiser: Here are some of the features
In this news, we discuss the Amazon’s Alexa gets smarter and wiser: Here are some of the features. Full Story: BollyInside